WEBVTT

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Welcome to today's webinar, Advance-

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ments in Dementia

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Care. I'm your host, Janet Parker Evans,

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and in honor of Alzheimer's Awareness

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Month, today we're going to talk about

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advancements in dementia care,

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from adaptive technology to caregiving

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solutions,

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and ways to help preserve precious

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memories.

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And towards the end of today's webinar

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our panelists are also going to take

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any questions you have, so before I

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introduce you to our panelists,

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let's just talk a minute about Zoom and

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how you can interact with us during the

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webinar.

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So things can be different from one

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computer to the next, but

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if you look at the bottom of the Zoom

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screen where you're seeing this webinar,

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you'll see some icons. The one on the far

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left

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is usually a microphone, and we've muted

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all your voices so that there's no

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background sound.

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But I'll explain how you can ask

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questions or ask for any technical help

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you need. So

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the other buttons -- the most important is

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the one that says Q &

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A and the one that says Chat. When you

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click the Q&

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A button, a window is going to appear

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where you can type any questions you

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have

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for our Q&A session at the end, so feel

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free to start asking questions during

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the presentation

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using the Q&A; and at the end we're going

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to get to as many of them as we can.

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The Chat button opens up a window where

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you can chat with

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the moderator, presenters, and if you're

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having any technical difficulties,

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let us know in the chat. Our moderators

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are here in the background, and they'll

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help you if they can. Right?

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You're also going to get a follow-up

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email with all of this information

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you're hearing today,

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as well as a recording of this webinar,

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so you can refer to it later

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or share it with your friends and loved

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ones, okay?

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Ready to go? All right, let's get started

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by introducing our guest speakers.

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First up we have Juliet Holt Klinger who

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is Brookdale's senior director of

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dementia care,

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and Juliet is a gerontologist

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specializing in person-centered programs

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for people living with dementia; and as

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an educator and program designer for

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more than 35 years,

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she's responsible for Brookdale's

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dementia care program development,

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implementation, and quality assurance

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for the company's nearly 400 dementia

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care communities.

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And she provides strategy development

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innovation.

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She also currently serves as a board

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member of the Pioneer Network,

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which is an organization devoted to the

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promotion

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of person-centered care and changing the

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perceptions of aging.

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So welcome, Juliet! Thanks. Thanks for

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having me.

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Our next guest is Jack York.

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Jack is the co-founder and the president

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of It's Never 2 Late,

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and this is a company founded on the

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idea that there is

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always time to live a fulfilling life.

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And when Jack

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saw how conventional technology was too

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difficult for many older adults to use,

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he decided to find ways to make

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supportive technology

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more accessible to those that it could

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help. And now he speaks worldwide

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on how technology can create

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personalized connections

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for older adults and their loved ones.

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Hey, Jack, thanks for being here!

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All right, thanks, Janet. Happy to be here!

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Great!

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Finally with us today is Jay Newton-

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Small.

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Jay is the CEO and founder of Memory-

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Well, a network

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of writers who help tell and save the

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stories of seniors nationwide.

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And the inspiration for this company was

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for father, who had been a correspondent

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for TIME magazine,

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where Jay is now a contributor. She

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wanted to make sure that her father's

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stories weren't lost to Alzheimer's.

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Jay also wrote the 2016 best-selling

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book,

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"Broad Influence: How Women Are Changing

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the Way America Works".

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She also holds fellowships from Halcyon

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Incubator,

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New America and the Harvard Institute on

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Politics,

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and she won the Dirksen Award for

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congressional reporting.

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Welcome, Jay!

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So Juliet, why don't, you must spend, it,

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sorry, you know, no worries, I know,

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taking ourselves off mute so quick. So

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Juliet, why don't you start us off

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with a bit of the history and

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advancements that have happened in

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dementia care.

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Great! Thanks, Janet, happy to start off,

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and happy to be here with my friends,

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Jack and Jay.

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We're gonna have a great session here.

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Today I thought it'd be interesting. I've

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been doing this work a long time

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as my bio suggests, and I thought it'd be

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interesting before we talk about

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advancements to talk a little bit about

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where we've been. So i'm going to give

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you a very brief,

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very brief, um, history of, really, dementia

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care

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in the U.S. So 1906, we all know that

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Alzheimer's disease was was named

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in that year, doesn't mean it didn't

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exist before then, but,

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uh, Dr. Alzheimer named it after himself.

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Uh, so we had the birth of Alzheimer's

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disease as we know it.

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In the early half of the 20th century,

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you know, folks with dementia were really

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cared for at home.

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Um, sometimes if they didn't have family

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they would

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live in alms houses or houses for the

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poor, houses,

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homes for the aged; 1965 we saw the birth

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of

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Medicare and Medicaid, and, really, the

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birth of the modern nursing home

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which is where most people with dementia,

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if they were cared for in a care setting,

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lived in nursing homes. In 1981

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the first assisted living model opened.

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While this wasn't

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dedicated to dementia care in particular,

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it, really, certainly

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started a whole new model of care. 1987

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was a sentinel year in long-term care.

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President Reagan signed into law,

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really, the largest sweeping set of

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nursing home reforms that had ever hit

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America.

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Something called the OBRA, Omnibus

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Reconciliation

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Act, and this really changed a lot of

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regulations about how we provide

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care and particularly how we provide

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care for people living with dementia.

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I started, uh, working in nursing homes in

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1985, so I know,

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um, I, I was there when these regulations

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came on board, and I know it really,

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it really prompted us to think very

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differently about how we

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cared for folks living with dementia.

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In 1987 or so, it's very difficult to

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find this history.

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We really between 1987, so mid-1980s to

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the 2000s,

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we really saw the evolution from the

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secured unit

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of a nursing home into, really, eventually

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the rise of assisted living and dedicated

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dementia care

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spaces. The 2000s have been

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all about really perfecting that model

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in my opinion.

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Continued evolution and perfection of

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that residential

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specialized dementia care. We know it

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needs a consistent routine,

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curated approaches by care partners who

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are really well trained in dementia,

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behavioral problem-solving, specialized

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environments now

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for dementia and really well-organized

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days

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of engagement for people living with

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dementia.

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Next slide. So I want to talk today about

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the greatest influences

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um, on the advancements of dementia care.

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You know, it's, really,

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back in the old days, we had an old view

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of dementia.

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And our view has really changed, you know.

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We,

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these were some quotes from some slides

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I had, or maybe they were overheads, right?

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Back in the day, um. The long goodbye.

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The 10-year funeral. I actually had a

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slide that said,

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"this is a disease that robs a person of

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all that makes them human".

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I don't think we think that way anymore,

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and that's a good thing.

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So we've really seen, I, I always use this

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graphic,

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um, when talking about this old view,

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because I think we see it a lot,

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when it's, uh, pertaining to dementia, and

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you really see it's just this,

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you know, real message about loss of self

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and loss of humanity, which we know now

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is not true.

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So there was an evolution, um, what we

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really found,

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uh, being in, in the field as long as I

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have, is that

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our beliefs about people with dementia

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really shaped the way that programming

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And care,

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um, was provided. You know, in the old days

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we believed people with dementia

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couldn't learn anything new.

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We believed they couldn't contribute to

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the learning of others.

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We believed they certainly couldn't use

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technology.

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They couldn't grow as people. They

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couldn't be trusted,

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right, with real, live children or pets or

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real plants or tasks

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or scissors, um, and we really believed

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that they were all the same.

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You know, the diagnosis of dementia was

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all that we saw.

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That really led to care and programming

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that didn't meet needs.

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It led to these cookie-cutter

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programmings, you know, kind of going from

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one holiday to the next,

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real passive programs. Us doing, and them

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watching.

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Programs that didn't honor preferences

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or cultural heritage,

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and programs that really didn't exercise

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remaining talents

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and skills that, I think, led to some

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pretty poor

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outcomes. Uh, disengagement,

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depression, increased levels of

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depression, and this dependency that

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really kind of made

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folks function at a lower level than

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their dementia

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really should allow them to, to function

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at.

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We saw a lot of behavioral expressions,

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and we saw

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a high use of psychotropic medications --

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not that those two things aren't still

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concerns -- and we really saw a decreased

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quality of life.

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We knew something needed to change. Again

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that

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evolution in our thinking has really

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helped.

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Next slide.

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So our changing perspectives, I love

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these pictures

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and this quote together. My friend, Dr.

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Alan Power, uh, has a great quote: it's

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time to change

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our minds about people whose minds have

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changed."

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And I think that's really, really

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important, um,

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up here, uh, on the top, uh, photo here, you

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see

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some women who are baking an apple pie.

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They're making apple pie; they're cutting

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up the apples with

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real knives. No one's stabbing each other;

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no one's hurting each other.

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They're doing just fine, because they

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know what they're doing. They know how to

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make apple pie much better than we do.

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Um, this gentleman, uh, in the picture

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below was helping out our maintenance,

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uh, tech paint some rooms. He was a

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painter in his former life,

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um, and, uh, and actually, you know,

00:10:45.440 --> 00:10:51.440
provides a lot of help, uh, as he follows

00:10:47.680 --> 00:10:54.959
our maintenance, uh, person around.

00:10:51.440 --> 00:10:56.959
Next slide. So our changing view of

00:10:54.959 --> 00:10:58.720
dementia, here's another quote I think

00:10:56.959 --> 00:11:01.920
that's very powerful.

00:10:58.720 --> 00:11:04.399
Uh, Dr. Atul Gawande,

00:11:01.920 --> 00:11:05.920
who wrote a book called "Being Mortal",

00:11:04.399 --> 00:11:08.240
which is a great read

00:11:05.920 --> 00:11:09.519
if, if you're looking for something to

00:11:08.240 --> 00:11:12.800
read.

00:11:09.519 --> 00:11:14.399
And he talks about the changing

00:11:12.800 --> 00:11:16.399
evolution in medicine and

00:11:14.399 --> 00:11:17.440
person-centered care and medicine in the

00:11:16.399 --> 00:11:19.519
book.

00:11:17.440 --> 00:11:22.160
And I love this quote: "we've been wrong

00:11:19.519 --> 00:11:24.240
about what our job is in medicine.

00:11:22.160 --> 00:11:25.200
We think our job is to ensure health and

00:11:24.240 --> 00:11:27.920
survival, but

00:11:25.200 --> 00:11:29.440
really it is larger than that. It's to

00:11:27.920 --> 00:11:32.959
enable well-being."

00:11:29.440 --> 00:11:35.839
That's, that's our, uh, our belief too

00:11:32.959 --> 00:11:38.160
at Brookdale. I love this photo and talk.

00:11:35.839 --> 00:11:40.240
It really speaks to the relationship

00:11:38.160 --> 00:11:43.279
that happens in our communities and how

00:11:40.240 --> 00:11:45.760
important that is.

00:11:43.279 --> 00:11:48.000
So our changing view of dementia really

00:11:45.760 --> 00:11:51.360
involves changing that perspective

00:11:48.000 --> 00:11:54.320
and shifting the view, um, away from

00:11:51.360 --> 00:11:55.200
dementia as purely a biomedical concern,

00:11:54.320 --> 00:11:58.160
that

00:11:55.200 --> 00:11:59.279
the doctor and, and medicines are going

00:11:58.160 --> 00:12:01.600
to address.

00:11:59.279 --> 00:12:03.120
And really, that view of what is wrong

00:12:01.600 --> 00:12:06.399
with the person, the

00:12:03.120 --> 00:12:09.440
focusing on the symptoms. Instead we

00:12:06.399 --> 00:12:11.680
have shifted to a more holistic, what we

00:12:09.440 --> 00:12:15.040
call bio-psycho-social,

00:12:11.680 --> 00:12:15.519
view promoting well-being and living

00:12:15.040 --> 00:12:18.959
well

00:12:15.519 --> 00:12:21.760
with dementia, which promotes engagement

00:12:18.959 --> 00:12:22.560
and partnering approach from our care

00:12:21.760 --> 00:12:25.040
partners.

00:12:22.560 --> 00:12:26.639
A positive environment and focusing on

00:12:25.040 --> 00:12:29.440
what's right with the person and what

00:12:26.639 --> 00:12:32.480
does the person still have to contribute.

00:12:29.440 --> 00:12:34.800
We've reframed our view of dementia

00:12:32.480 --> 00:12:39.839
and really adopted person-centered care,

00:12:34.800 --> 00:12:39.839
values and practices.

00:12:40.720 --> 00:12:44.000
Person-centered practices have also been

00:12:42.959 --> 00:12:47.680
a great influence

00:12:44.000 --> 00:12:50.639
on the advancement of dementia care.

00:12:47.680 --> 00:12:52.079
Knowing the person, seeing the person

00:12:50.639 --> 00:12:54.959
living with dementia as a

00:12:52.079 --> 00:12:57.040
unique and individual human being. Asking

00:12:54.959 --> 00:12:57.680
who and was this person behind the

00:12:57.040 --> 00:13:00.000
disease.

00:12:57.680 --> 00:13:00.959
Not just seeing the disease. Meeting the

00:13:00.000 --> 00:13:02.639
person at their

00:13:00.959 --> 00:13:04.399
point of need and supporting their

00:13:02.639 --> 00:13:05.839
highest level of capability and

00:13:04.399 --> 00:13:08.000
participation.

00:13:05.839 --> 00:13:10.800
Believing in their talents and skills,

00:13:08.000 --> 00:13:13.519
regardless of the level of dementia.

00:13:10.800 --> 00:13:15.519
Each person can and does make a

00:13:13.519 --> 00:13:19.040
difference and has something to teach

00:13:15.519 --> 00:13:20.160
us. Risk-taking is a normal part of life,

00:13:19.040 --> 00:13:22.880
and shouldn't, all

00:13:20.160 --> 00:13:24.560
risk shouldn't be removed just because a

00:13:22.880 --> 00:13:26.399
person has dementia.

00:13:24.560 --> 00:13:27.680
And really, promoting the growth and

00:13:26.399 --> 00:13:30.399
development of all

00:13:27.680 --> 00:13:30.399
is important.

00:13:32.320 --> 00:13:36.560
Wo what can prevent a person, uh, with

00:13:34.560 --> 00:13:38.000
dementia from being well known?

00:13:36.560 --> 00:13:39.839
We're going to hear a little bit later

00:13:38.000 --> 00:13:42.000
from Jay about

00:13:39.839 --> 00:13:43.519
telling stories, but people with dementia

00:13:42.000 --> 00:13:46.160
have difficulty sometimes

00:13:43.519 --> 00:13:47.519
telling us their own story in their own

00:13:46.160 --> 00:13:49.519
words.

00:13:47.519 --> 00:13:51.600
But also sometimes, I think we don't get

00:13:49.519 --> 00:13:53.760
to know people with dementia, because we

00:13:51.600 --> 00:13:54.800
view that person through the lens of

00:13:53.760 --> 00:13:56.480
dementia.

00:13:54.800 --> 00:13:58.399
We see them as no longer really

00:13:56.480 --> 00:14:00.880
connected to their past or their

00:13:58.399 --> 00:14:02.800
community or family and friends.

00:14:00.880 --> 00:14:04.720
We see that loss of self that I've

00:14:02.800 --> 00:14:05.360
talked about, and we think, you know,

00:14:04.720 --> 00:14:08.720
they're not

00:14:05.360 --> 00:14:10.720
good historians, um, and so we've asked

00:14:08.720 --> 00:14:12.720
ourselves these questions, you know, how

00:14:10.720 --> 00:14:14.160
can we overcome this stigma in our own

00:14:12.720 --> 00:14:16.320
practice at Brookdale

00:14:14.160 --> 00:14:17.760
and view the person, person living with

00:14:16.320 --> 00:14:21.040
dementia in another lens,

00:14:17.760 --> 00:14:22.000
through another lens? Uh, can a tool help

00:14:21.040 --> 00:14:24.240
us connect,

00:14:22.000 --> 00:14:25.519
uh, who they were prior to the disease to

00:14:24.240 --> 00:14:28.320
who they are now?

00:14:25.519 --> 00:14:29.760
I love these photos as well. This woman

00:14:28.320 --> 00:14:31.440
came to live with us in one of our

00:14:29.760 --> 00:14:34.639
Crossings programs,

00:14:31.440 --> 00:14:37.519
um, and she she was kind of

00:14:34.639 --> 00:14:39.040
cantankerous, not in the best mood, didn't

00:14:37.519 --> 00:14:41.199
really want to be there. We didn't know

00:14:39.040 --> 00:14:43.040
much about her; she was very quiet,

00:14:41.199 --> 00:14:45.279
didn't really want to talk about herself.

00:14:43.040 --> 00:14:46.160
We didn't have a good sense of who she

00:14:45.279 --> 00:14:47.680
was,

00:14:46.160 --> 00:14:50.240
and then her daughter-in-law brought in

00:14:47.680 --> 00:14:52.079
some photos for us, and

00:14:50.240 --> 00:14:53.920
we learned that she actually had quite a

00:14:52.079 --> 00:14:56.560
colorful past. She was

00:14:53.920 --> 00:14:58.240
a buffalo rider in the Wild Bill

00:14:56.560 --> 00:15:00.959
Buffalo Show, uh,

00:14:58.240 --> 00:15:01.760
and traveled, uh, the the country as a

00:15:00.959 --> 00:15:04.639
young woman,

00:15:01.760 --> 00:15:05.120
um, riding buffaloes for a living, which,

00:15:04.639 --> 00:15:09.440
uh,

00:15:05.120 --> 00:15:09.440
certainly, uh, was a first for many of us.

00:15:10.000 --> 00:15:15.760
Next slide. So at the same time that our,

00:15:13.920 --> 00:15:17.800
you know, our views are changing about

00:15:15.760 --> 00:15:20.160
people with dementia, we're getting

00:15:17.800 --> 00:15:21.199
barraged with all kinds of new

00:15:20.160 --> 00:15:23.440
technology.

00:15:21.199 --> 00:15:25.680
I probably have a different technology

00:15:23.440 --> 00:15:26.079
vendor or person reach out to me every

00:15:25.680 --> 00:15:29.759
week

00:15:26.079 --> 00:15:32.079
to look at what they've, they've invented.

00:15:29.759 --> 00:15:33.839
Um, you know, there's just all kinds of

00:15:32.079 --> 00:15:37.120
everything, from wearables to

00:15:33.839 --> 00:15:39.360
falls detection to robots

00:15:37.120 --> 00:15:41.519
and engagement technology. So it was

00:15:39.360 --> 00:15:42.079
really important that we begin to look

00:15:41.519 --> 00:15:44.880
at

00:15:42.079 --> 00:15:45.360
how can some of these tools help us

00:15:44.880 --> 00:15:49.279
provide

00:15:45.360 --> 00:15:49.279
better person-centered dementia care.

00:15:49.440 --> 00:15:52.720
Of course, we had to start that journey

00:15:52.320 --> 00:15:55.920
by

00:15:52.720 --> 00:15:58.320
confronting some of our own ageism, um,

00:15:55.920 --> 00:15:59.279
and I think ageism has really shaped, if

00:15:58.320 --> 00:16:03.040
not curbed,

00:15:59.279 --> 00:16:03.839
uh, people's perception of how elders can

00:16:03.040 --> 00:16:06.320
adopt

00:16:03.839 --> 00:16:08.160
technology. You know, people thought I was

00:16:06.320 --> 00:16:11.279
crazy when I said I wanted to put

00:16:08.160 --> 00:16:14.160
computers in every single one of our

00:16:11.279 --> 00:16:14.880
Clare Bridge locations for the residents to

00:16:14.160 --> 00:16:17.120
use.

00:16:14.880 --> 00:16:18.560
The residents, we didn't even have

00:16:17.120 --> 00:16:21.519
computers at that point

00:16:18.560 --> 00:16:23.040
in our, in Independent Living or Assisted

00:16:21.519 --> 00:16:24.560
Living communities, so

00:16:23.040 --> 00:16:26.320
I'm happy to say the residents of

00:16:24.560 --> 00:16:27.279
dementia were the first to adopt to

00:16:26.320 --> 00:16:30.320
technology.

00:16:27.279 --> 00:16:32.959
But I googled, uh, older adult and,

00:16:30.320 --> 00:16:35.120
uh, computers, and this is what came up.

00:16:32.959 --> 00:16:38.160
Right? This is the perception

00:16:35.120 --> 00:16:40.560
of, of people, uh,

00:16:38.160 --> 00:16:41.920
older adults and their adoption. We found

00:16:40.560 --> 00:16:44.240
the opposite to be true.

00:16:41.920 --> 00:16:45.839
People with dementia adopt very well to

00:16:44.240 --> 00:16:48.800
the use of technology

00:16:45.839 --> 00:16:50.079
so here's a smattering um of of some of

00:16:48.800 --> 00:16:52.160
the technology,

00:16:50.079 --> 00:16:53.920
uh, that we're using currently. You know,

00:16:52.160 --> 00:16:56.160
all of these changes,

00:16:53.920 --> 00:16:57.519
um, have really paved the way for us to

00:16:56.160 --> 00:17:00.000
use technology,

00:16:57.519 --> 00:17:00.880
and to, I think, technology is the new

00:17:00.000 --> 00:17:03.040
prescription,

00:17:00.880 --> 00:17:04.000
uh, for the treatment of dementia care.

00:17:03.040 --> 00:17:07.439
Here you see

00:17:04.000 --> 00:17:10.400
the robot companion pets. These are, um,

00:17:07.439 --> 00:17:11.360
sensing robots; these are amazingly, uh,

00:17:10.400 --> 00:17:14.079
lifelike.

00:17:11.360 --> 00:17:14.480
It, this robot is under a hundred dollars,

00:17:14.079 --> 00:17:17.520
um,

00:17:14.480 --> 00:17:20.400
and can be used in any setting.

00:17:17.520 --> 00:17:22.079
The chair, not at quite, uh, has an

00:17:20.400 --> 00:17:25.360
affordable price point.

00:17:22.079 --> 00:17:29.039
Um, this is a very specialized relaxation

00:17:25.360 --> 00:17:29.919
chair for dementia that has music that

00:17:29.039 --> 00:17:33.120
plays and

00:17:29.919 --> 00:17:34.960
and has a series of rocking motions. Um,

00:17:33.120 --> 00:17:37.120
very interesting technology that we're

00:17:34.960 --> 00:17:39.200
using in a few of our Clare Bridges.

00:17:37.120 --> 00:17:40.640
The, uh, It's Never 2 Late, which Jack is

00:17:39.200 --> 00:17:41.200
going to talk to you a little bit about,

00:17:40.640 --> 00:17:43.679
is our,

00:17:41.200 --> 00:17:44.880
our standard platform for engagement in

00:17:43.679 --> 00:17:48.000
Clare Bridge.

00:17:44.880 --> 00:17:49.760
And this light wellness system that, um,

00:17:48.000 --> 00:17:51.440
actually was developed for the training

00:17:49.760 --> 00:17:54.480
of elite athletes,

00:17:51.440 --> 00:17:57.039
uh, and their neural, uh, plasticity,

00:17:54.480 --> 00:17:58.160
and really working on the brains of, of

00:17:57.039 --> 00:18:00.240
elite athletes.

00:17:58.160 --> 00:18:03.360
And we're using that now in our dementia

00:18:00.240 --> 00:18:06.799
care communities to help with therapies

00:18:03.360 --> 00:18:08.720
and helping people, uh, with dementia, um,

00:18:06.799 --> 00:18:11.039
with hand-eye coordination. And some of

00:18:08.720 --> 00:18:13.760
these other, uh, brain pathways. So

00:18:11.039 --> 00:18:14.160
lots of ways that we're using technology,

00:18:13.760 --> 00:18:17.679
uh,

00:18:14.160 --> 00:18:19.280
in, in our Clare Bridge communities.

00:18:17.679 --> 00:18:22.000
Well, that's great. Thank you, Juliet!

00:18:19.280 --> 00:18:24.000
There's really amazing technology here

00:18:22.000 --> 00:18:26.080
at Brookdale, not just elevating the care

00:18:24.000 --> 00:18:28.559
for the residents but also helping them

00:18:26.080 --> 00:18:30.240
stay connected with their family. So why

00:18:28.559 --> 00:18:31.280
don't we turn it over to Jack with It's

00:18:30.240 --> 00:18:32.880
Never 2 Late.

00:18:31.280 --> 00:18:36.400
And Jack, why don't you tell us a little

00:18:32.880 --> 00:18:36.400
bit about your work with Brookdale?

00:18:41.280 --> 00:18:44.880
I gotta say, Juliet, the, uh, that the

00:18:44.080 --> 00:18:46.640
buffalo,

00:18:44.880 --> 00:18:48.080
you gotta love that buffalo pic. I mean,

00:18:46.640 --> 00:18:49.520
that's, that's really what it all comes

00:18:48.080 --> 00:18:51.840
down to, because, I think,

00:18:49.520 --> 00:18:54.240
and I love, uh, Juliet and I have spoken

00:18:51.840 --> 00:18:56.799
many times over the years, and I always

00:18:54.240 --> 00:18:57.600
enjoy listening to her, and just the, the

00:18:56.799 --> 00:19:00.240
education

00:18:57.600 --> 00:19:02.080
she she brings to it, uh, It's Never 2

00:19:00.240 --> 00:19:03.120
Late, or in2l, is how we're known

00:19:02.080 --> 00:19:06.640
sometimes.

00:19:03.120 --> 00:19:09.440
We've been around for 21 years, and

00:19:06.640 --> 00:19:11.440
our the whole start of the company was

00:19:09.440 --> 00:19:13.360
simply a friend of mine had

00:19:11.440 --> 00:19:15.679
lived next door to an assisted living

00:19:13.360 --> 00:19:16.080
community and saw that these residents

00:19:15.679 --> 00:19:20.240
looked

00:19:16.080 --> 00:19:22.559
bored, and so she talked me into, uh,

00:19:20.240 --> 00:19:25.039
donating a couple of computers to that

00:19:22.559 --> 00:19:27.679
community in southern California.

00:19:25.039 --> 00:19:30.080
And I just fell in love with this whole

00:19:27.679 --> 00:19:32.480
opportunity to be able to,

00:19:30.080 --> 00:19:33.679
uh, just just change the perspective that,

00:19:32.480 --> 00:19:35.919
that people had,

00:19:33.679 --> 00:19:37.440
and I went into it and why, part of why I

00:19:35.919 --> 00:19:38.880
love speaking with Juliet is, because

00:19:37.440 --> 00:19:41.280
she's been such a

00:19:38.880 --> 00:19:43.280
mentor to me over the years. If, if

00:19:41.280 --> 00:19:45.200
there's ever a "Jeopardy!" category of

00:19:43.280 --> 00:19:47.840
dementia, I would call, uh,

00:19:45.200 --> 00:19:48.320
Juliet right away to walk me through, but

00:19:47.840 --> 00:19:51.200
it,

00:19:48.320 --> 00:19:52.320
it, when you really cut through it, it's

00:19:51.200 --> 00:19:54.400
not,

00:19:52.320 --> 00:19:55.520
it's, there's such a common sense

00:19:54.400 --> 00:19:57.520
component to it.

00:19:55.520 --> 00:19:59.280
And this whole, what you're looking at

00:19:57.520 --> 00:20:01.039
right here, this whole engagement

00:19:59.280 --> 00:20:02.720
matters, and that's really what we've,

00:20:01.039 --> 00:20:06.080
we've built our company on

00:20:02.720 --> 00:20:09.039
is that it does matter to be engaged.

00:20:06.080 --> 00:20:10.159
But I think what happens, whether it's

00:20:09.039 --> 00:20:11.760
just aging

00:20:10.159 --> 00:20:15.520
or whether you're talking specifically

00:20:11.760 --> 00:20:17.919
about dementia, people get put into a box.

00:20:15.520 --> 00:20:19.120
It's totally irrelevant, and I know, Juliet,

00:20:17.919 --> 00:20:20.400
you get sick of hearing some of my

00:20:19.120 --> 00:20:23.679
analogies, but

00:20:20.400 --> 00:20:24.559
I, I, I, ever since I was about 16-years-

00:20:23.679 --> 00:20:27.039
old,

00:20:24.559 --> 00:20:27.600
I've been a big Bruce Springsteen guy,

00:20:27.039 --> 00:20:31.039
and so,

00:20:27.600 --> 00:20:33.120
you know, whether I'm 16 or 30 or 40 or

00:20:31.039 --> 00:20:36.400
50, and now I'm 61,

00:20:33.120 --> 00:20:37.120
I, I am a big Springsteen guy, so it's not

00:20:36.400 --> 00:20:40.320
like

00:20:37.120 --> 00:20:42.000
I'm gonna become 70, and, and, damn it, get

00:20:40.320 --> 00:20:42.480
me The Carpenters, you know? I mean it's

00:20:42.000 --> 00:20:45.440
just you,

00:20:42.480 --> 00:20:46.640
we are who we are, and it's, there's good

00:20:45.440 --> 00:20:48.720
things about us, and

00:20:46.640 --> 00:20:50.799
there's maybe not-so-good things about

00:20:48.720 --> 00:20:53.840
us, and what the the brilliance

00:20:50.799 --> 00:20:56.640
of how, uh, Brookdale I think has

00:20:53.840 --> 00:20:57.440
integrated in2l, uh, into their

00:20:56.640 --> 00:20:59.919
programming,

00:20:57.440 --> 00:21:00.960
uh, under Juliet's direction, has been to

00:20:59.919 --> 00:21:03.280
really take that,

00:21:00.960 --> 00:21:04.480
that concept that she's talking about,

00:21:03.280 --> 00:21:06.559
that whole,

00:21:04.480 --> 00:21:08.480
each person having their own experience,

00:21:06.559 --> 00:21:12.000
meeting people where they are,

00:21:08.480 --> 00:21:15.200
not having the stereotype. Technology is

00:21:12.000 --> 00:21:15.600
is a tool to get there; it's a tool to

00:21:15.200 --> 00:21:18.960
get,

00:21:15.600 --> 00:21:20.240
to again forget your age, forget your

00:21:18.960 --> 00:21:23.200
cognition.

00:21:20.240 --> 00:21:23.919
Uh, to, to, to, to you, Janet, maybe you're

00:21:23.200 --> 00:21:25.760
gonna

00:21:23.919 --> 00:21:27.200
want to see some kind of religious

00:21:25.760 --> 00:21:28.640
experience, and I'm gonna want to see

00:21:27.200 --> 00:21:30.720
something else, and I'm gonna

00:21:28.640 --> 00:21:32.720
want to see the Nebraska Cornhuskers,

00:21:30.720 --> 00:21:34.880
and Juliet's husband's going to want to

00:21:32.720 --> 00:21:37.760
see the Chicago Cubs. And it's,

00:21:34.880 --> 00:21:38.880
it's just about technology is this tool,

00:21:37.760 --> 00:21:40.880
and I'm so

00:21:38.880 --> 00:21:42.799
unbelievably optimistic, because it's

00:21:40.880 --> 00:21:45.200
just getting easier and easier,

00:21:42.799 --> 00:21:47.039
better and better as a way to get there.

00:21:45.200 --> 00:21:48.720
So there's lots of data to back it up,

00:21:47.039 --> 00:21:50.960
that you see here, but to me,

00:21:48.720 --> 00:21:52.960
it's very much driven on a common sense

00:21:50.960 --> 00:21:55.280
context.

00:21:52.960 --> 00:21:56.159
So the next slide is where, uh, where you

00:21:55.280 --> 00:21:58.240
know where we've got

00:21:56.159 --> 00:21:59.840
most of our good ideas, and that's "The

00:21:58.240 --> 00:22:02.159
Jetsons".

00:21:59.840 --> 00:22:04.000
For, depends on the age of the folks out

00:22:02.159 --> 00:22:06.240
there whether they get it or not, but

00:22:04.000 --> 00:22:07.840
hey, when I was a kid I loved watching

00:22:06.240 --> 00:22:11.440
George talking to Jane,

00:22:07.840 --> 00:22:14.240
and that kind of halfway between a

00:22:11.440 --> 00:22:16.320
television and a telephone, and how, just

00:22:14.240 --> 00:22:18.000
how easy that connection was. And look at

00:22:16.320 --> 00:22:20.320
how it is right now, and

00:22:18.000 --> 00:22:21.200
I get it that we're all zoomed out, but

00:22:20.320 --> 00:22:24.240
what a cool

00:22:21.200 --> 00:22:26.320
thing to be able to do a conversation

00:22:24.240 --> 00:22:29.200
like this! I have three kids,

00:22:26.320 --> 00:22:29.760
all in their 20s, and once a week we're

00:22:29.200 --> 00:22:31.840
playing

00:22:29.760 --> 00:22:33.600
board games online, and they're all, and

00:22:31.840 --> 00:22:35.120
it's, it's just remarkable

00:22:33.600 --> 00:22:36.799
these tools that we kind of take for

00:22:35.120 --> 00:22:39.440
granted. Why not

00:22:36.799 --> 00:22:40.640
make them accessible for people living

00:22:39.440 --> 00:22:43.280
with dementia? And

00:22:40.640 --> 00:22:45.840
to Brookdale's credit, to Juliet's credit,

00:22:43.280 --> 00:22:47.679
they embraced this 10 years ago.

00:22:45.840 --> 00:22:49.440
From our standpoint when other people

00:22:47.679 --> 00:22:50.960
weren't even talking about it, so

00:22:49.440 --> 00:22:54.080
this is a great example you're looking

00:22:50.960 --> 00:22:56.640
at here of an example,

00:22:54.080 --> 00:22:57.600
a multi-sensory approach. You've got a

00:22:56.640 --> 00:23:00.720
gentleman

00:22:57.600 --> 00:23:04.320
celebrating his 94th birthday,

00:23:00.720 --> 00:23:05.600
zooming in with his kids and grandkids

00:23:04.320 --> 00:23:07.919
all over the country,

00:23:05.600 --> 00:23:09.679
a cake right there in front of him. It's

00:23:07.919 --> 00:23:11.600
kind of hard to see, but my favorite part

00:23:09.679 --> 00:23:12.640
of this picture is the "Motor Trend"

00:23:11.600 --> 00:23:15.520
magazine

00:23:12.640 --> 00:23:17.200
that he has off to the side. And so again,

00:23:15.520 --> 00:23:19.440
Juliet and Brookdale just speak to that.

00:23:17.200 --> 00:23:22.720
It's not that technology is,

00:23:19.440 --> 00:23:24.640
is everything. It's one piece of a puzzle

00:23:22.720 --> 00:23:26.720
that's there to help make a person's

00:23:24.640 --> 00:23:29.120
life better.

00:23:26.720 --> 00:23:31.440
So just kind of moving ahead, uh, what

00:23:29.120 --> 00:23:34.240
Brookdale has done,

00:23:31.440 --> 00:23:35.520
to our delight, is they took our product

00:23:34.240 --> 00:23:38.640
of in2l,

00:23:35.520 --> 00:23:40.000
and they rebranded it, renamed it, uh, put

00:23:38.640 --> 00:23:42.640
some of their own content

00:23:40.000 --> 00:23:45.080
into it, and, uh, and we've been a part of

00:23:42.640 --> 00:23:46.880
the, the Brookdale experience now since

00:23:45.080 --> 00:23:50.240
2013. And,

00:23:46.880 --> 00:23:52.400
uh, where as the years go by, we really

00:23:50.240 --> 00:23:54.159
become a content company as much as

00:23:52.400 --> 00:23:57.200
anything else, and that content

00:23:54.159 --> 00:23:59.200
consisting of vetted content for older

00:23:57.200 --> 00:24:00.240
adults that matches different levels of

00:23:59.200 --> 00:24:02.880
cognition,

00:24:00.240 --> 00:24:04.080
but ties people to to travel, to

00:24:02.880 --> 00:24:07.120
spirituality,

00:24:04.080 --> 00:24:08.960
to games, to puzzles, to newspapers, to

00:24:07.120 --> 00:24:11.440
museums, and as you'll see,

00:24:08.960 --> 00:24:12.559
as Juliet kind of walked you through some

00:24:11.440 --> 00:24:14.000
of the ways that our

00:24:12.559 --> 00:24:16.159
our product has been used in our

00:24:14.000 --> 00:24:18.880
community, it really is,

00:24:16.159 --> 00:24:20.159
uh, it's not a one-size-fit-all approach.

00:24:18.880 --> 00:24:22.960
It's what me, it's not

00:24:20.159 --> 00:24:23.520
technology for technology's sake. It's

00:24:22.960 --> 00:24:25.840
what the,

00:24:23.520 --> 00:24:27.360
what's the technology that that makes

00:24:25.840 --> 00:24:29.120
George come to life. What's the

00:24:27.360 --> 00:24:31.760
technology that keeps

00:24:29.120 --> 00:24:32.960
Mabel engaged? And to one person it's

00:24:31.760 --> 00:24:34.159
going to be one thing;

00:24:32.960 --> 00:24:36.640
to somebody else it's going to be

00:24:34.159 --> 00:24:39.760
something else. There's just so many ways

00:24:36.640 --> 00:24:39.760
to stay connected.

00:24:41.600 --> 00:24:45.120
All right, so I'm sorry that, go ahead to

00:24:42.799 --> 00:24:45.520
the next slide, so I'm just going to, I'm

00:24:45.120 --> 00:24:49.039
gonna

00:24:45.520 --> 00:24:52.080
walk, uh, kind of turn it over to Juliet,

00:24:49.039 --> 00:24:53.600
who's gonna be walking you through this.

00:24:52.080 --> 00:24:55.919
You're gonna, you're, you're looking at

00:24:53.600 --> 00:24:58.240
examples of in2l,

00:24:55.919 --> 00:24:59.279
uh, implemented within, within Brookdale,

00:24:58.240 --> 00:25:01.600
and the Clare B--

00:24:59.279 --> 00:25:03.120
the Clare Bridges. Uh, you know, I can

00:25:01.600 --> 00:25:04.880
talk through this stuff, but it's a heck

00:25:03.120 --> 00:25:06.240
of a lot if I'm in the audience. I want

00:25:04.880 --> 00:25:08.960
to hear from

00:25:06.240 --> 00:25:11.440
Juliet, describing it more than, uh, more

00:25:08.960 --> 00:25:14.400
than the intel perspective, but I'd say I,

00:25:11.440 --> 00:25:16.240
it, it warms my heart to see these

00:25:14.400 --> 00:25:18.720
pictures and hear the stories, so

00:25:16.240 --> 00:25:20.640
go ahead Juliet. Yeah, just a couple of,

00:25:18.720 --> 00:25:23.120
you know, a couple of stories here. The

00:25:20.640 --> 00:25:23.840
woman on the left is actually, and some

00:25:23.120 --> 00:25:26.400
of these are

00:25:23.840 --> 00:25:27.760
are pretty recent examples, um, we're

00:25:26.400 --> 00:25:30.480
certainly relying on

00:25:27.760 --> 00:25:32.880
technology, such as in2l right now, to do

00:25:30.480 --> 00:25:34.720
connections outside of our communities.

00:25:32.880 --> 00:25:36.400
The woman on the left was a former

00:25:34.720 --> 00:25:40.559
tennis player and is,

00:25:36.400 --> 00:25:43.279
in here is, um, uh, connecting over Zoom, I

00:25:40.559 --> 00:25:46.000
believe with the, um,

00:25:43.279 --> 00:25:47.279
University of Northern, uh University of

00:25:46.000 --> 00:25:50.240
North Carolina, uh,

00:25:47.279 --> 00:25:50.640
tennis, women's tennis team, and, uh, they

00:25:50.240 --> 00:25:53.360
were

00:25:50.640 --> 00:25:54.080
exchanging some conversation about, um

00:25:53.360 --> 00:25:56.960
tennis,

00:25:54.080 --> 00:25:58.919
and, um ,reading a book together on tennis.

00:25:56.960 --> 00:26:00.080
So just fascinating connection,

00:25:58.919 --> 00:26:02.320
intergenerational,

00:26:00.080 --> 00:26:03.120
great intergenerational. The woman on the

00:26:02.320 --> 00:26:05.039
right is,

00:26:03.120 --> 00:26:07.440
uh, being guided through her old

00:26:05.039 --> 00:26:10.480
neighborhood by Google Earth,

00:26:07.440 --> 00:26:11.919
and this is a very, uh, popular activity

00:26:10.480 --> 00:26:13.679
that we do often.

00:26:11.919 --> 00:26:16.000
And Google Earth you can, you know, you

00:26:13.679 --> 00:26:18.400
can pull that down on any computer,

00:26:16.000 --> 00:26:19.760
um, and it's a really fascinating thing

00:26:18.400 --> 00:26:21.919
for folks to be able to go through their

00:26:19.760 --> 00:26:25.039
old neighborhoods.

00:26:21.919 --> 00:26:25.760
Staying connected, the woman on the left

00:26:25.039 --> 00:26:29.440
here,

00:26:25.760 --> 00:26:32.159
um, Lillian is, uh, in her 90s

00:26:29.440 --> 00:26:32.720
and lived in one of our communities and,

00:26:32.159 --> 00:26:34.960
um,

00:26:32.720 --> 00:26:37.520
hadn't seen her sister in close to a

00:26:34.960 --> 00:26:40.159
decade. Her sister, also in her 90s,

00:26:37.520 --> 00:26:41.120
lived very, very far away across the

00:26:40.159 --> 00:26:42.400
country.

00:26:41.120 --> 00:26:44.240
You know, these two ladies were never

00:26:42.400 --> 00:26:47.440
going to be in the same room again

00:26:44.240 --> 00:26:49.760
physically, and they were able, we were

00:26:47.440 --> 00:26:52.960
able to connect

00:26:49.760 --> 00:26:55.600
the, the two residents with Skype

00:26:52.960 --> 00:26:56.320
and, um, they ended up skyping nearly

00:26:55.600 --> 00:26:59.440
every day,

00:26:56.320 --> 00:27:01.440
and having sister chats every day,

00:26:59.440 --> 00:27:03.360
and really were able to reconnect in a

00:27:01.440 --> 00:27:06.559
beautiful way over Skype.

00:27:03.360 --> 00:27:08.799
Um, on the right is, uh, Edna, who is

00:27:06.559 --> 00:27:12.480
spending her 103rd

00:27:08.799 --> 00:27:14.159
birthday here, um, using the system and

00:27:12.480 --> 00:27:15.919
playing a trivia game. She's actually

00:27:14.159 --> 00:27:17.520
using one of the reaching tools to help

00:27:15.919 --> 00:27:21.840
her with the touchscreen.

00:27:17.520 --> 00:27:21.840
Great way to spend her 103rd birthday!

00:27:23.679 --> 00:27:30.559
Next slide. This is a video that I think

00:27:27.440 --> 00:27:33.120
really does a great job of explaining

00:27:30.559 --> 00:27:36.960
the connections that we make

00:27:33.120 --> 00:27:39.600
via the system. Go ahead.

00:27:36.960 --> 00:27:41.520
[video playing]

00:27:39.600 --> 00:27:41.919
[video playing]

00:27:41.520 --> 00:27:44.320
[video playing]

00:27:41.919 --> 00:27:45.600
[video playing]

00:27:44.320 --> 00:27:49.440
[video playing]

00:27:45.600 --> 00:27:53.679
[video playing]

00:27:49.440 --> 00:27:57.440
[video playing]

00:27:53.679 --> 00:28:02.559
[video playing]

00:27:57.440 --> 00:28:03.919
[video playing]

00:28:02.559 --> 00:28:07.440
[video playing]

00:28:03.919 --> 00:28:09.600
[video playing]

00:28:07.440 --> 00:28:12.159
[video playing]

00:28:09.600 --> 00:28:15.760
[video playing]

00:28:12.159 --> 00:28:17.840
[video playing]

00:28:15.760 --> 00:28:17.840
[video playing]

00:28:19.840 --> 00:28:27.840
[video playing]

00:28:23.679 --> 00:28:31.760
[video playing]

00:28:27.840 --> 00:28:34.480
[video playing]

00:28:31.760 --> 00:28:36.240
[video playing]

00:28:34.480 --> 00:28:39.360
[video playing]

00:28:36.240 --> 00:28:42.159
[video playing]

00:28:39.360 --> 00:28:44.720
[video playing]

00:28:42.159 --> 00:28:45.919
[video playing]

00:28:44.720 --> 00:28:49.200
[video playing]

00:28:45.919 --> 00:28:52.720
[video playing]

00:28:49.200 --> 00:28:54.399
[video playing]

00:28:52.720 --> 00:28:57.039
[video playing]

00:28:54.399 --> 00:28:59.760
[video playing]

00:28:57.039 --> 00:29:01.360
[video playing]

00:28:59.760 --> 00:29:03.600
[video playing]

00:29:01.360 --> 00:29:03.600
[video playing]

00:29:04.559 --> 00:29:08.720
[video playing]

00:29:07.520 --> 00:29:12.000
[video playing]

00:29:08.720 --> 00:29:12.000
[video playing]

00:29:14.640 --> 00:29:19.039
So just a great example of when, you know,

00:29:17.440 --> 00:29:20.559
thankfully the person with dementia was

00:29:19.039 --> 00:29:23.200
there to help her remember

00:29:20.559 --> 00:29:23.600
the name, right? Go ahead, Jack. I think,

00:29:23.200 --> 00:29:25.679
yeah,

00:29:23.600 --> 00:29:27.039
you're up on this one, yeah, just this is

00:29:25.679 --> 00:29:29.520
a great example of,

00:29:27.039 --> 00:29:30.799
this is from three years ago, and it's a

00:29:29.520 --> 00:29:34.000
great merging of

00:29:30.799 --> 00:29:36.399
education and and senior living.

00:29:34.000 --> 00:29:38.080
That, uh, this is a community in, uh, in,

00:29:36.399 --> 00:29:38.880
California where the husband and the

00:29:38.080 --> 00:29:42.080
wife,

00:29:38.880 --> 00:29:43.600
are, er, the wife is living with dementia and

00:29:42.080 --> 00:29:46.960
that's their grandson,

00:29:43.600 --> 00:29:50.159
and the, the grammar school that

00:29:46.960 --> 00:29:52.159
he goes to, the teacher was sending the

00:29:50.159 --> 00:29:53.279
lesson plan to the community a week in

00:29:52.159 --> 00:29:54.960
advance.

00:29:53.279 --> 00:29:56.960
And you'd be able to have this

00:29:54.960 --> 00:29:57.760
interaction between the grandparents and

00:29:56.960 --> 00:29:59.679
the grandson.

00:29:57.760 --> 00:30:09.840
So go ahead, and hit the clip, just play

00:29:59.679 --> 00:30:09.840
for about 10 seconds.
[video playing]

00:30:19.440 --> 00:30:22.960
So again it's just the world that we're

00:30:21.919 --> 00:30:24.799
living in right now,

00:30:22.960 --> 00:30:26.159
you know, it's, we get it, it's scary.

00:30:24.799 --> 00:30:28.159
There's, there's all kinds,

00:30:26.159 --> 00:30:29.679
of trying to figure out, but there's also

00:30:28.159 --> 00:30:32.640
unbelievable amounts

00:30:29.679 --> 00:30:34.320
of opportunity to take advantage of this

00:30:32.640 --> 00:30:35.600
technology that we never could have

00:30:34.320 --> 00:30:38.080
dreamed of

00:30:35.600 --> 00:30:39.039
before, and that's, uh, it's just cool to

00:30:38.080 --> 00:30:40.320
be able, to be,

00:30:39.039 --> 00:30:43.360
to be able to be a part of that and to

00:30:40.320 --> 00:30:45.279
have, uh, just, uh, Brookdale just embrace it

00:30:43.360 --> 00:30:47.120
in ways that, frankly, I never could have

00:30:45.279 --> 00:30:49.360
imagined. I think one of the,

00:30:47.120 --> 00:30:51.279
you go to the next slide, but one of the

00:30:49.360 --> 00:30:52.960
proudest things for me

00:30:51.279 --> 00:30:55.039
of anything I've seen, Juliet is, I

00:30:52.960 --> 00:30:58.240
think last year when we went over the

00:30:55.039 --> 00:31:00.559
5 million hours of usage

00:30:58.240 --> 00:31:02.720
of, of our technology in Brookdale. And it

00:31:00.559 --> 00:31:05.679
really, it's, it's pretty powerful, so

00:31:02.720 --> 00:31:06.640
yeah, so anyway, the, just to get a couple

00:31:05.679 --> 00:31:08.799
of examples.

00:31:06.640 --> 00:31:10.240
You're able to socially distance; you can

00:31:08.799 --> 00:31:11.679
exercise.

00:31:10.240 --> 00:31:13.760
I think you know, frankly, I think it's a

00:31:11.679 --> 00:31:15.760
great time to be living in a community.

00:31:13.760 --> 00:31:16.799
Like the picture on the right, to be the

00:31:15.760 --> 00:31:19.039
ability to give

00:31:16.799 --> 00:31:20.399
people the spirituality that's

00:31:19.039 --> 00:31:22.640
meaningful for them,

00:31:20.399 --> 00:31:24.000
uh, and then if there's a lot of people,

00:31:22.640 --> 00:31:25.360
have

00:31:24.000 --> 00:31:26.960
side issues, different, you want to

00:31:25.360 --> 00:31:28.159
address the different issues, but again,

00:31:26.960 --> 00:31:30.799
it's fundamentally,

00:31:28.159 --> 00:31:31.600
uh, we're all the same, wherever we are.

00:31:30.799 --> 00:31:33.840
Yeah,

00:31:31.600 --> 00:31:33.840
go ahead,

00:31:36.960 --> 00:31:40.399
next slide, yeah, so, so anyway, just

00:31:39.200 --> 00:31:42.480
wrapping things up, I mean

00:31:40.399 --> 00:31:44.000
again, I'm just gonna to say it over and

00:31:42.480 --> 00:31:46.399
over again, but it's just,

00:31:44.000 --> 00:31:49.679
we're all unique. Uh technology should be

00:31:46.399 --> 00:31:51.360
unique. It's not a one-size-fits-all,

00:31:49.679 --> 00:31:53.600
uh, and, and Brookdale has really

00:31:51.360 --> 00:31:55.519
epitomized that, just in the culture

00:31:53.600 --> 00:31:56.640
of how they deal with people living with

00:31:55.519 --> 00:31:59.360
dementia.

00:31:56.640 --> 00:32:01.039
Uh, the joy that is still out there, if

00:31:59.360 --> 00:32:02.399
there's family members that are out

00:32:01.039 --> 00:32:04.080
there, and it's, uh,

00:32:02.399 --> 00:32:05.519
you know, it's tough, and, you know, that

00:32:04.080 --> 00:32:06.399
there's so much angst that you're

00:32:05.519 --> 00:32:09.200
dealing with,

00:32:06.399 --> 00:32:09.679
but man, you get somebody connected with

00:32:09.200 --> 00:32:12.159
their

00:32:09.679 --> 00:32:14.559
song, you get them connected with a

00:32:12.159 --> 00:32:15.200
priest saying the Rosary, whatever it may

00:32:14.559 --> 00:32:17.760
be.

00:32:15.200 --> 00:32:18.880
If the joy is still there. Most

00:32:17.760 --> 00:32:21.919
organizations

00:32:18.880 --> 00:32:25.279
don't get it, uh, and, and Brookdale does.

00:32:21.919 --> 00:32:27.519
So the last slide is my last slide, and

00:32:25.279 --> 00:32:29.679
that

00:32:27.519 --> 00:32:31.600
is really just, you, you look at examples

00:32:29.679 --> 00:32:34.000
like this, the lady on the right,

00:32:31.600 --> 00:32:35.600
uh, it's a tough, again it's a tough time

00:32:34.000 --> 00:32:36.399
right now. Do we want to dwell on it? But

00:32:35.600 --> 00:32:38.399
it's cool,

00:32:36.399 --> 00:32:40.960
to be able to keep people connected when

00:32:38.399 --> 00:32:42.960
it's not always easy to do in-person.

00:32:40.960 --> 00:32:44.320
Juliet, that's, I don't want to steal

00:32:42.960 --> 00:32:46.559
another Brookdale story.

00:32:44.320 --> 00:32:48.559
Give us the, give a, give us the pilot.

00:32:46.559 --> 00:32:49.519
There, you know, the gentleman on the left

00:32:48.559 --> 00:32:52.480
was, uh,

00:32:49.519 --> 00:32:53.200
brand new, uh, to had, had just recently

00:32:52.480 --> 00:32:55.679
moved into

00:32:53.200 --> 00:32:56.559
Clare Bridge, wasn't liking it so much. He

00:32:55.679 --> 00:32:58.640
wasn't, uh,

00:32:56.559 --> 00:32:59.679
having, uh, too good a time in his first

00:32:58.640 --> 00:33:01.600
24 hours,

00:32:59.679 --> 00:33:03.600
and we discovered that he had been a

00:33:01.600 --> 00:33:06.480
pilot. Um,

00:33:03.600 --> 00:33:06.960
and, uh, so we hooked him up with the

00:33:06.480 --> 00:33:09.679
flight

00:33:06.960 --> 00:33:11.200
simulator, uh, game, program that's a part

00:33:09.679 --> 00:33:12.799
of the It's Never 2 Late, and he

00:33:11.200 --> 00:33:16.240
decided he was going to stay.

00:33:12.799 --> 00:33:18.720
So yeah, he was very happy at that point.

00:33:16.240 --> 00:33:20.080
Yep, and so I guess my last line is that,

00:33:18.720 --> 00:33:22.960
uh, if you are

00:33:20.080 --> 00:33:24.960
a son or daughter, and, and dealing with

00:33:22.960 --> 00:33:27.600
that painful experience of

00:33:24.960 --> 00:33:28.640
of having to to put your mom in a

00:33:27.600 --> 00:33:32.240
community,

00:33:28.640 --> 00:33:33.840
absolutely demand engagement technology.

00:33:32.240 --> 00:33:35.279
And if you're dealing with Brookdale, you

00:33:33.840 --> 00:33:36.080
don't have to demand it, because it's

00:33:35.279 --> 00:33:38.720
already there.

00:33:36.080 --> 00:33:40.159
So thanks for, uh, thanks for having me!

00:33:38.720 --> 00:33:43.279
Sorry my phone rang.

00:33:40.159 --> 00:33:46.000
Protocol, speaker protocol, violation.

00:33:43.279 --> 00:33:47.360
Juliet will, will address me later. I'll

00:33:46.000 --> 00:33:49.519
talk to you later about it, right.

00:33:47.360 --> 00:33:50.399
Yeah, Jack, thank you so much. It is so

00:33:49.519 --> 00:33:52.080
incredible

00:33:50.399 --> 00:33:53.840
to see the residents with dementia

00:33:52.080 --> 00:33:55.120
thriving with all that technology from

00:33:53.840 --> 00:33:56.880
It's Never 2 Late. I

00:33:55.120 --> 00:33:58.559
love the flight simulator and the

00:33:56.880 --> 00:34:00.320
grandparents talking to the grandkids

00:33:58.559 --> 00:34:02.960
on that life-size screen.

00:34:00.320 --> 00:34:04.960
Um, quick plug for our previous webinar:

00:34:02.960 --> 00:34:06.880
we had a webinar a couple of months ago

00:34:04.960 --> 00:34:08.800
on technology options that are perfect

00:34:06.880 --> 00:34:09.520
for seniors and some specifically made

00:34:08.800 --> 00:34:12.079
for them.

00:34:09.520 --> 00:34:13.599
You can all watch it on our website if

00:34:12.079 --> 00:34:15.040
you go to brookdale.com/

00:34:13.599 --> 00:34:16.960
intheknow. It's also at the bottom of

00:34:15.040 --> 00:34:18.800
this screen. You can see all of our old

00:34:16.960 --> 00:34:20.079
webinars, including the one on technology,

00:34:18.800 --> 00:34:22.240
and other topics.

00:34:20.079 --> 00:34:24.240
Um, also, reminder, you can pop your

00:34:22.240 --> 00:34:26.320
questions for Jack or Juliet

00:34:24.240 --> 00:34:27.839
in the Q&A below, so just click that, and

00:34:26.320 --> 00:34:29.040
start asking questions,

00:34:27.839 --> 00:34:30.560
we're going to answer them at the end.

00:34:29.040 --> 00:34:31.280
But questions you have right now, please

00:34:30.560 --> 00:34:32.639
pop them in.

00:34:31.280 --> 00:34:34.159
We have a couple people that have done

00:34:32.639 --> 00:34:35.599
it, but go ahead, and do that, and we're

00:34:34.159 --> 00:34:36.560
going to get to those as soon as we're

00:34:35.599 --> 00:34:39.919
done.

00:34:36.560 --> 00:34:42.480
So thanks for that. So as we know,

00:34:39.919 --> 00:34:43.520
um, as dementia progresses, memories get

00:34:42.480 --> 00:34:46.240
lost, right?

00:34:43.520 --> 00:34:48.720
And MemoryWell is one way that families

00:34:46.240 --> 00:34:50.800
can support and remember their loved one,

00:34:48.720 --> 00:34:52.079
even through the stages of dementia. So

00:34:50.800 --> 00:34:54.000
let's take a quick

00:34:52.079 --> 00:34:56.399
look at this video about Jay and her

00:34:54.000 --> 00:34:56.399
story.

00:34:57.040 --> 00:35:00.720
A lot of seniors have amazing stories

00:34:59.040 --> 00:35:02.480
that are being lost.

00:35:00.720 --> 00:35:04.720
Their quality of life depends almost

00:35:02.480 --> 00:35:06.400
entirely on how much you can engage them,

00:35:04.720 --> 00:35:08.800
and I think that biography is absolutely

00:35:06.400 --> 00:35:11.040
key to that.

00:35:08.800 --> 00:35:13.280
MemoryWell is a platform for digital

00:35:11.040 --> 00:35:15.520
storytelling where we tell the life

00:35:13.280 --> 00:35:17.200
stories of seniors to help connect them

00:35:15.520 --> 00:35:18.720
with their caregivers,

00:35:17.200 --> 00:35:20.960
so whoever is sitting with them, whether

00:35:18.720 --> 00:35:22.400
it's a paid caregiver or a grandchild,

00:35:20.960 --> 00:35:25.200
they have a whole toolbox of things with

00:35:22.400 --> 00:35:25.200
which to engage them.

00:35:26.720 --> 00:35:31.280
My career has been in journalism, so I've

00:35:29.280 --> 00:35:32.800
spent 15 years as a national

00:35:31.280 --> 00:35:34.560
correspondent either for Bloomberg News

00:35:32.800 --> 00:35:37.839
or TIME magazine.

00:35:34.560 --> 00:35:39.680
I became my dad's caregiver in 2011.

00:35:37.839 --> 00:35:42.400
So a few years ago I moved him into a

00:35:39.680 --> 00:35:42.400
community, and when

00:35:43.119 --> 00:35:47.280
I did, they asked me to fill out this

00:35:44.800 --> 00:35:49.119
enormous 20-page

00:35:47.280 --> 00:35:50.320
questionnaire about his life. Who was

00:35:49.119 --> 00:35:52.400
ever going to read and remember

00:35:50.320 --> 00:35:53.920
20 pages of handwritten data points for

00:35:52.400 --> 00:35:55.440
the more than 100 residents in that

00:35:53.920 --> 00:35:59.599
particular community?

00:35:55.440 --> 00:36:03.040
Nobody, right?

00:35:59.599 --> 00:36:04.560
So instead I wrote down his story, and

00:36:03.040 --> 00:36:06.320
they loved it. They remembered it. They

00:36:04.560 --> 00:36:08.079
told each other about it.

00:36:06.320 --> 00:36:09.440
The fact of the matter is that most of

00:36:08.079 --> 00:36:12.160
these communities see on average

00:36:09.440 --> 00:36:14.079
55 to 60 staff turnover annually, and

00:36:12.160 --> 00:36:16.480
there's a huge amount of new people

00:36:14.079 --> 00:36:17.839
that my dad and those residents are

00:36:16.480 --> 00:36:18.880
constantly having to introduce

00:36:17.839 --> 00:36:20.400
themselves to;

00:36:18.880 --> 00:36:23.599
and a time where they really can't

00:36:20.400 --> 00:36:23.599
introduce themselves anymore.

00:36:23.680 --> 00:36:26.880
MemoryWell was born from that

00:36:25.040 --> 00:36:29.200
experience.

00:36:26.880 --> 00:36:30.640
We now have a network of more than 600

00:36:29.200 --> 00:36:32.400
writers that we work with across the

00:36:30.640 --> 00:36:35.599
country. We're in 35

00:36:32.400 --> 00:36:36.880
assisted living facilities in 19 states,

00:36:35.599 --> 00:36:38.320
and then we have a digital platform

00:36:36.880 --> 00:36:39.520
where we host the stories, and families

00:36:38.320 --> 00:36:41.280
can build on them, and they can add in

00:36:39.520 --> 00:36:43.520
their loved ones favorite music and

00:36:41.280 --> 00:36:45.520
movies and arts and readings. So

00:36:43.520 --> 00:36:48.240
the stories aim to build connections and

00:36:45.520 --> 00:36:51.200
build empathy.

00:36:48.240 --> 00:36:51.760
Hi. Hi. I'm just going to start at the

00:36:51.200 --> 00:36:54.560
beginning.

00:36:51.760 --> 00:36:55.760
Um, so tell me your name and when you

00:36:54.560 --> 00:36:59.440
were born.

00:36:55.760 --> 00:37:02.880
My name is John H. Newby. I was born

00:36:59.440 --> 00:37:07.440
November 23, 1938.

00:37:02.880 --> 00:37:09.200
I joined the army in 1965.

00:37:07.440 --> 00:37:11.359
I think everybody has that grandfather

00:37:09.200 --> 00:37:13.920
who every Thanksgiving you think,

00:37:11.359 --> 00:37:15.599
'Man, I really need to get his stories,' and

00:37:13.920 --> 00:37:17.680
every Thanksgiving you don't do it.

00:37:15.599 --> 00:37:19.920
And that opportunity passes. So what did

00:37:17.680 --> 00:37:21.680
you study for a master's?

00:37:19.920 --> 00:37:23.760
Social work. Are you the only one with a

00:37:21.680 --> 00:37:27.280
master's degree in that generation?

00:37:23.760 --> 00:37:29.040
Right. My dad had Alzheimer's, and so

00:37:27.280 --> 00:37:31.200
telling my dad's story when he entered

00:37:29.040 --> 00:37:32.880
care really helped his caregivers

00:37:31.200 --> 00:37:35.119
understand him as a person,

00:37:32.880 --> 00:37:36.720
rather than seeing him as a problem or a

00:37:35.119 --> 00:37:39.440
diagnosis.

00:37:36.720 --> 00:37:40.880
Everyone has a good story, and so this is

00:37:39.440 --> 00:37:42.960
my way of trying to give families a

00:37:40.880 --> 00:37:45.200
cheat sheet to get them to engage

00:37:42.960 --> 00:37:46.960
as much and as long as possible. The

00:37:45.200 --> 00:37:47.440
transition, moving someone into assisted

00:37:46.960 --> 00:37:49.680
living,

00:37:47.440 --> 00:37:50.960
is one of the hardest, and being able to

00:37:49.680 --> 00:37:52.640
capture those stories,

00:37:50.960 --> 00:37:54.480
not just for their families to remember,

00:37:52.640 --> 00:37:58.400
but for society to know them,

00:37:54.480 --> 00:37:58.400
I think is really amazing and profound.

00:38:01.359 --> 00:38:05.920
Jay, that is so wonderful! That's

00:38:03.119 --> 00:38:07.520
wonderful! So, uh, welcome, Jay.

00:38:05.920 --> 00:38:09.920
Welcome, Jay. Would you talk to us a

00:38:07.520 --> 00:38:12.480
little bit more about MemoryWell and

00:38:09.920 --> 00:38:14.880
some of that work you're doing?

00:38:12.480 --> 00:38:15.760
Um, sure, that'd be, I'd be happy too. Um,

00:38:14.880 --> 00:38:17.680
so MemoryWell,

00:38:15.760 --> 00:38:20.160
as I, as you saw in the video, grew out of my

00:38:17.680 --> 00:38:23.680
experience caregiving for my father,

00:38:20.160 --> 00:38:25.359
um, and really, you know,

00:38:23.680 --> 00:38:27.359
when I moved him into the community

00:38:25.359 --> 00:38:28.240
where he was, they asked me to fill out

00:38:27.359 --> 00:38:30.480
this enormous

00:38:28.240 --> 00:38:32.320
20-page questionnaire, which I think is

00:38:30.480 --> 00:38:34.240
fairly standard. Some, some

00:38:32.320 --> 00:38:35.520
communities have shorter ones, others

00:38:34.240 --> 00:38:38.000
have longer ones. This,

00:38:35.520 --> 00:38:39.200
this one in particular was very long, and

00:38:38.000 --> 00:38:42.480
I remember sitting there,

00:38:39.200 --> 00:38:44.720
struggling with these questions, thinking

00:38:42.480 --> 00:38:46.720
you know, I was literally a professional,

00:38:44.720 --> 00:38:48.160
you know, writer. I was, a, at that moment

00:38:46.720 --> 00:38:49.440
in time a White House correspondent for

00:38:48.160 --> 00:38:51.200
TIME magazine.

00:38:49.440 --> 00:38:53.119
And I challenge anybody to answer some

00:38:51.200 --> 00:38:54.800
of those questions well, like, you know,

00:38:53.119 --> 00:38:56.480
describe your parents 50-plus, er,

00:38:54.800 --> 00:38:58.000
marriage in four lines. That's like

00:38:56.480 --> 00:39:01.440
writing haiku.

00:38:58.000 --> 00:39:02.240
And so, I, you know, I really struggled

00:39:01.440 --> 00:39:04.160
with how,

00:39:02.240 --> 00:39:05.359
you know, how to best describe him for

00:39:04.160 --> 00:39:07.119
his caregivers.

00:39:05.359 --> 00:39:09.359
And he was, he'd lost the ability to

00:39:07.119 --> 00:39:11.440
introduce himself at that point, and so

00:39:09.359 --> 00:39:12.960
I ended up writing down his story, and it

00:39:11.440 --> 00:39:15.280
really transformed his care.

00:39:12.960 --> 00:39:17.040
Um, two of his caregivers were Ethiopian,

00:39:15.280 --> 00:39:19.040
and they had no idea that my father had

00:39:17.040 --> 00:39:20.160
actually lived in Ethiopia for more than

00:39:19.040 --> 00:39:22.000
four years

00:39:20.160 --> 00:39:24.079
early on in his career with the United

00:39:22.000 --> 00:39:25.440
Nations, and they became his champions.

00:39:24.079 --> 00:39:27.200
They would sit for hours

00:39:25.440 --> 00:39:28.880
and ask him what it was like to work

00:39:27.200 --> 00:39:30.079
with Emperor Haile Selassie and what the

00:39:28.880 --> 00:39:33.760
empress was like.

00:39:30.079 --> 00:39:36.800
And so, um, you know, we, it really,

00:39:33.760 --> 00:39:37.440
like, you know, made him, um, I think, feel

00:39:36.800 --> 00:39:39.040
at home

00:39:37.440 --> 00:39:40.800
in that community, and it made him feel

00:39:39.040 --> 00:39:43.280
known by everybody around him.

00:39:40.800 --> 00:39:44.240
Not just those two caregivers, but they

00:39:43.280 --> 00:39:46.079
had the story up

00:39:44.240 --> 00:39:48.400
all over the place, so people coming in,

00:39:46.079 --> 00:39:50.880
um, you know, to cut his toenails,

00:39:48.400 --> 00:39:52.320
the podiatrist, or to do his hair and

00:39:50.880 --> 00:39:53.200
shave his beard, or, you know, trim his

00:39:52.320 --> 00:39:55.040
beard, or

00:39:53.200 --> 00:39:56.480
even the culinary staff got to know him

00:39:55.040 --> 00:39:59.680
really well, and, you know, and

00:39:56.480 --> 00:40:01.839
it really, um, created such a great sense

00:39:59.680 --> 00:40:03.520
of community around him and around

00:40:01.839 --> 00:40:05.119
everybody else that, you know, other

00:40:03.520 --> 00:40:06.240
people in the community started asking

00:40:05.119 --> 00:40:07.839
to have their other,

00:40:06.240 --> 00:40:09.359
their stories told. And that's really how

00:40:07.839 --> 00:40:11.760
the company started.

00:40:09.359 --> 00:40:12.640
So, um, we, you know, been working with

00:40:11.760 --> 00:40:16.000
Brookdale now

00:40:12.640 --> 00:40:19.839
for, gosh, three years, I think, um,

00:40:16.000 --> 00:40:22.319
and we, um, have, you know, our life stories.

00:40:19.839 --> 00:40:23.760
But, um, and we also have these amazing

00:40:22.319 --> 00:40:25.440
timelines that we can build that

00:40:23.760 --> 00:40:27.200
families can build out, and we,

00:40:25.440 --> 00:40:28.480
we built the timelines in large part

00:40:27.200 --> 00:40:29.520
because, when families looked at the

00:40:28.480 --> 00:40:31.440
stories,

00:40:29.520 --> 00:40:32.960
they're so brief, they, they saw, they

00:40:31.440 --> 00:40:34.319
thought, 'well, goodness', you know,

00:40:32.960 --> 00:40:35.680
'there's all these other things that

00:40:34.319 --> 00:40:36.960
happened in this person's life', you know,

00:40:35.680 --> 00:40:38.880
'Uncle Joe would want to add the time

00:40:36.960 --> 00:40:41.760
when they went ice fishing in Michigan'.

00:40:38.880 --> 00:40:42.720
Um, that, they wanted to put those those

00:40:41.760 --> 00:40:45.760
memories down,

00:40:42.720 --> 00:40:48.400
and so we, the timelines we're giving

00:40:45.760 --> 00:40:50.319
through Brookdale, uh, you can sign up for

00:40:48.400 --> 00:40:52.079
a timeline for free,

00:40:50.319 --> 00:40:53.520
and you can start telling your loved

00:40:52.079 --> 00:40:56.800
one's story right away.

00:40:53.520 --> 00:40:59.119
Um, and giving those tools to, uh, their

00:40:56.800 --> 00:41:00.960
caregivers to engage them,

00:40:59.119 --> 00:41:02.319
and you'll see that when you do sign up

00:41:00.960 --> 00:41:03.520
for the timelines, we'll send weekly

00:41:02.319 --> 00:41:05.680
engagement questions,

00:41:03.520 --> 00:41:06.640
um, you know, to encourage you and your

00:41:05.680 --> 00:41:09.119
family to

00:41:06.640 --> 00:41:10.319
reminisce together, so you, you're really

00:41:09.119 --> 00:41:12.880
encouraged to invite

00:41:10.319 --> 00:41:14.240
your grandkids, your nieces and nephews,

00:41:12.880 --> 00:41:15.920
like, really, everybody.

00:41:14.240 --> 00:41:18.319
All friends and family to collaborate on

00:41:15.920 --> 00:41:20.000
this, um, because it really is a joint

00:41:18.319 --> 00:41:21.680
virtual experience, intergenerational

00:41:20.000 --> 00:41:23.359
experience, and you often see so many

00:41:21.680 --> 00:41:25.040
grandkids being so curious about their

00:41:23.359 --> 00:41:26.640
grandparents, especially now,

00:41:25.040 --> 00:41:28.560
um, when they can't visit or when they

00:41:26.640 --> 00:41:30.400
might be stuck at home, and saying, like,

00:41:28.560 --> 00:41:32.560
"oh, wow, Grandpa! I had no idea you fought

00:41:30.400 --> 00:41:34.480
in Korea. Like tell me more about that," or

00:41:32.560 --> 00:41:35.599
you know, or, or asking them about what it

00:41:34.480 --> 00:41:36.319
was like living through the Great

00:41:35.599 --> 00:41:38.480
Depression.

00:41:36.319 --> 00:41:40.240
Um, and so, those, those engagement

00:41:38.480 --> 00:41:42.240
questions really do help prompt those

00:41:40.240 --> 00:41:44.480
conversations and help families

00:41:42.240 --> 00:41:46.079
get to know the life stories of these

00:41:44.480 --> 00:41:46.640
seniors, which are incredibly rich, so

00:41:46.079 --> 00:41:49.200
much better.

00:41:46.640 --> 00:41:50.640
and save them for posterity. Um, and so,

00:41:49.200 --> 00:41:51.119
the cool thing about the timelines is

00:41:50.640 --> 00:41:53.839
that

00:41:51.119 --> 00:41:56.319
also, that Brookdale staff uses them too,

00:41:53.839 --> 00:41:58.480
and so they can post videos and photos

00:41:56.319 --> 00:41:59.599
of their loved ones doing activities or

00:41:58.480 --> 00:42:02.400
doing different things

00:41:59.599 --> 00:42:02.960
in, in the communities. Um, and that way,

00:42:02.400 --> 00:42:04.480
you know,

00:42:02.960 --> 00:42:06.480
especially in this tough time of COVID,

00:42:04.480 --> 00:42:07.520
when you can't visit, you can see for

00:42:06.480 --> 00:42:09.359
yourself how they're doing,

00:42:07.520 --> 00:42:11.119
and, and really engage around them. So

00:42:09.359 --> 00:42:11.839
it's, um, the timeline has become a really

00:42:11.119 --> 00:42:14.640
wonderful

00:42:11.839 --> 00:42:15.280
way, I think, for everybody to, um,

00:42:14.640 --> 00:42:17.200
celebrate

00:42:15.280 --> 00:42:19.520
that senior, like, get to know their life

00:42:17.200 --> 00:42:21.839
stories really in depth and in detail.

00:42:19.520 --> 00:42:23.359
Um, whether you're a paid staff member

00:42:21.839 --> 00:42:26.079
with Brookdale or whether you're,

00:42:23.359 --> 00:42:26.480
um, you know, somebody who a family member,

00:42:26.079 --> 00:42:28.560
like,

00:42:26.480 --> 00:42:30.319
a really close family member, or even an

00:42:28.560 --> 00:42:33.920
extended family member or friend.

00:42:30.319 --> 00:42:36.640
Um, so I, we also

00:42:33.920 --> 00:42:36.960
still offer life stories. This is for a

00:42:36.640 --> 00:42:38.720
fee

00:42:36.960 --> 00:42:40.079
that you would pay, in addition to the

00:42:38.720 --> 00:42:41.520
timeline, um,

00:42:40.079 --> 00:42:43.359
and that's just if you're struggling

00:42:41.520 --> 00:42:45.359
with the timeline. You don't know if you

00:42:43.359 --> 00:42:47.359
had to fill it out, where to start,

00:42:45.359 --> 00:42:48.880
we have a writer who can get you started

00:42:47.359 --> 00:42:50.800
and get you down the road. And we can do

00:42:48.880 --> 00:42:53.359
that brief life history,

00:42:50.800 --> 00:42:55.119
um, and that also gives the, the

00:42:53.359 --> 00:42:55.920
caregivers at Brookdale a real cheat

00:42:55.119 --> 00:42:57.920
sheet of

00:42:55.920 --> 00:42:59.920
understanding your your loved one, and

00:42:57.920 --> 00:43:01.040
those brief narratives are so much more

00:42:59.920 --> 00:43:03.680
digestible,

00:43:01.040 --> 00:43:04.160
um, than oftentimes, than handwritten, you

00:43:03.680 --> 00:43:06.240
know,

00:43:04.160 --> 00:43:07.680
questionnaires. Uh, it's just, they're

00:43:06.240 --> 00:43:09.920
really beautiful keepsakes for your

00:43:07.680 --> 00:43:11.920
family. You get to really cherish them.

00:43:09.920 --> 00:43:14.079
Um, you can print them out into books, um,

00:43:11.920 --> 00:43:16.319
for also an additional fee, so,

00:43:14.079 --> 00:43:17.520
um, they're really lovely Christmas gifts

00:43:16.319 --> 00:43:20.400
and holiday gifts,

00:43:17.520 --> 00:43:22.000
um, especially this year, so, uh, so yeah,

00:43:20.400 --> 00:43:23.359
between the timelines that you can build

00:43:22.000 --> 00:43:25.760
out yourself which you can also print

00:43:23.359 --> 00:43:27.119
into a book or the stories themselves,

00:43:25.760 --> 00:43:29.440
we'd be happy to get you started in

00:43:27.119 --> 00:43:30.160
either one of those. And we think it's

00:43:29.440 --> 00:43:31.839
just

00:43:30.160 --> 00:43:33.440
so important to be able to capture so

00:43:31.839 --> 00:43:35.839
many of these senior stories,

00:43:33.440 --> 00:43:37.359
um, right now, particularly for those

00:43:35.839 --> 00:43:39.280
living with Alzheimer's and dementia who

00:43:37.359 --> 00:43:40.240
might have their memories fading.

00:43:39.280 --> 00:43:42.880
And one of the things I just want to

00:43:40.240 --> 00:43:45.040
point out about the timelines is that

00:43:42.880 --> 00:43:47.280
those we built timelines, in particular

00:43:45.040 --> 00:43:48.960
for Alzheimer's and dementia, because

00:43:47.280 --> 00:43:50.480
um, it's so important to meet people

00:43:48.960 --> 00:43:52.880
where they are, right? So

00:43:50.480 --> 00:43:54.480
I used to visit my dad, and when I did,

00:43:52.880 --> 00:43:56.400
I'd be like, "hey Dad, how old are we

00:43:54.480 --> 00:43:58.800
today?" and you know, "how old, how old are

00:43:56.400 --> 00:44:00.480
you?" and he would say, oh, if he said 30

00:43:58.800 --> 00:44:02.240
or in his 30s, I knew it was going to be

00:44:00.480 --> 00:44:03.680
like a Beatles and Burt Kempfert day,

00:44:02.240 --> 00:44:05.599
because that was like what he

00:44:03.680 --> 00:44:07.599
was really engaging with at that point.

00:44:05.599 --> 00:44:08.000
And if he said 50, I knew it was going to

00:44:07.599 --> 00:44:10.240
be

00:44:08.000 --> 00:44:11.680
a Simon and Garfunkel and "MASH" kind of

00:44:10.240 --> 00:44:14.560
day. And so,

00:44:11.680 --> 00:44:15.119
um, being able to have those multimedia,

00:44:14.560 --> 00:44:18.240
like,

00:44:15.119 --> 00:44:19.680
interests and loves at your fingertips,

00:44:18.240 --> 00:44:21.680
from all those different eras,

00:44:19.680 --> 00:44:22.800
enables you to really engage that person,

00:44:21.680 --> 00:44:24.960
go right to that,

00:44:22.800 --> 00:44:26.640
that decade, and have all of those things

00:44:24.960 --> 00:44:27.920
right there to engage them with.

00:44:26.640 --> 00:44:29.440
So i just wanted to make that note about

00:44:27.920 --> 00:44:29.839
the timelines, how special that is, and

00:44:29.440 --> 00:44:31.520
how

00:44:29.839 --> 00:44:33.280
great it is, particularly for Alzheimer's

00:44:31.520 --> 00:44:36.960
and dementia engagement.

00:44:33.280 --> 00:44:38.480
Um, so, you know, we really feel like

00:44:36.960 --> 00:44:40.880
there's so much evidence that's up, and

00:44:38.480 --> 00:44:43.920
Juliet spoke so much about it earlier,

00:44:40.880 --> 00:44:45.839
that really, um, telling people stories,

00:44:43.920 --> 00:44:47.359
knowing about your residents, knowing

00:44:45.839 --> 00:44:48.079
their life histories, person-centered

00:44:47.359 --> 00:44:50.240
care,

00:44:48.079 --> 00:44:51.680
is really vital for person-centered care.

00:44:50.240 --> 00:44:53.280
And, and it is, and that has become the

00:44:51.680 --> 00:44:53.920
gold standard of care across the board

00:44:53.280 --> 00:44:56.400
and why

00:44:53.920 --> 00:44:57.520
it really, you know, we have to laud, um,

00:44:56.400 --> 00:44:59.200
Brookdale for,

00:44:57.520 --> 00:45:01.200
for really enacting that gold standard

00:44:59.200 --> 00:45:02.960
of person-centered care in all of their

00:45:01.200 --> 00:45:04.960
communities. And so

00:45:02.960 --> 00:45:06.400
um. you know. we found that 81 percent of

00:45:04.960 --> 00:45:08.160
families felt better about their loved

00:45:06.400 --> 00:45:09.520
ones care once the story was told,

00:45:08.160 --> 00:45:11.040
knowing that caregivers were going to

00:45:09.520 --> 00:45:12.640
read the stories be able to interact

00:45:11.040 --> 00:45:14.800
with them in the timelines,

00:45:12.640 --> 00:45:17.119
and even 67 percent of paid staff

00:45:14.800 --> 00:45:18.319
members felt better about the care they

00:45:17.119 --> 00:45:19.839
were giving,

00:45:18.319 --> 00:45:21.359
having those stories, being able to

00:45:19.839 --> 00:45:23.040
reference those stories, being able to

00:45:21.359 --> 00:45:25.200
know their residents in, in

00:45:23.040 --> 00:45:26.880
so many different ways. It really made

00:45:25.200 --> 00:45:28.720
the whole experience much more special

00:45:26.880 --> 00:45:31.920
and much more bonding for them.

00:45:28.720 --> 00:45:32.480
Um, and I think, I can't change slides

00:45:31.920 --> 00:45:35.920
anymore,

00:45:32.480 --> 00:45:38.000
so um, so I

00:45:35.920 --> 00:45:39.920
might be at the end of this, but um, I, I

00:45:38.000 --> 00:45:41.839
just want to say how honored I am to be

00:45:39.920 --> 00:45:44.160
here today, how excited we are

00:45:41.839 --> 00:45:46.319
to work with everybody. Please, like, start

00:45:44.160 --> 00:45:48.079
a timeline. Um, we're really excited to,

00:45:46.319 --> 00:45:49.599
you know, start those timelines, and you

00:45:48.079 --> 00:45:51.520
can always contact us if you have any

00:45:49.599 --> 00:45:53.520
questions. I'm very easily found at,

00:45:51.520 --> 00:45:55.440
you know, Jay Memorywell.com, which is

00:45:53.520 --> 00:45:57.520
just j-a-y memorywell.com. I can put it

00:45:55.440 --> 00:46:00.000
in the chat for anybody who's interested,

00:45:57.520 --> 00:46:00.960
and, and just, also, how great it is that

00:46:00.000 --> 00:46:03.839
Brookdale,

00:46:00.960 --> 00:46:04.160
uh, engages in such person-centered care,

00:46:03.839 --> 00:46:06.800
and,

00:46:04.160 --> 00:46:08.880
and really, um ,you know, is found, finding

00:46:06.800 --> 00:46:09.520
these ways whether it's in2l or whether

00:46:08.880 --> 00:46:13.119
it's,

00:46:09.520 --> 00:46:15.040
um, our timelines to bridge this virtual,

00:46:13.119 --> 00:46:16.880
do, you know, this divide virtually.

00:46:15.040 --> 00:46:18.079
Um, when people can't visit in person I

00:46:16.880 --> 00:46:21.040
think it's, it's amazing,

00:46:18.079 --> 00:46:22.800
so thank you so much, thank you, Jay. It is

00:46:21.040 --> 00:46:24.400
so remarkable

00:46:22.800 --> 00:46:26.240
to see how you're helping tell the

00:46:24.400 --> 00:46:28.960
stories of these residents.

00:46:26.240 --> 00:46:30.880
The timeline helps keep memories alive

00:46:28.960 --> 00:46:33.119
that convey that sense of who

00:46:30.880 --> 00:46:34.000
our loved ones are, right? To our families,

00:46:33.119 --> 00:46:36.319
to the staff,

00:46:34.000 --> 00:46:38.000
even the future generations, as you said.

00:46:36.319 --> 00:46:39.599
I think that the life stories and

00:46:38.000 --> 00:46:41.280
timelines would also really make a

00:46:39.599 --> 00:46:42.160
really wonderful holiday gift. On top of

00:46:41.280 --> 00:46:44.880
that, so, you're right.

00:46:42.160 --> 00:46:46.640
So thank you so much for that, so it is

00:46:44.880 --> 00:46:49.119
now time to hear from all of you.

00:46:46.640 --> 00:46:50.560
So we welcome your questions for Juliet,

00:46:49.119 --> 00:46:53.280
Jack and Jay.

00:46:50.560 --> 00:46:54.640
If you would again look at the box at

00:46:53.280 --> 00:46:56.800
the bottom of your screen,

00:46:54.640 --> 00:46:58.240
click it, type in your question, hit send.

00:46:56.800 --> 00:46:59.839
I'll see your questions, and then we'll

00:46:58.240 --> 00:47:01.119
have each speaker respond.

00:46:59.839 --> 00:47:03.119
We're going to get to as many questions

00:47:01.119 --> 00:47:04.560
as we can, and don't worry, like I said,

00:47:03.119 --> 00:47:06.240
you're all going to get a follow-up

00:47:04.560 --> 00:47:08.720
email with

00:47:06.240 --> 00:47:10.319
all of this recording in this webinar, so

00:47:08.720 --> 00:47:11.520
you can refer to it later,

00:47:10.319 --> 00:47:13.839
share it with your friends and loved

00:47:11.520 --> 00:47:16.240
ones; find it on our website as well,

00:47:13.839 --> 00:47:18.160
which is on the bottom of your screen, so

00:47:16.240 --> 00:47:19.599
let's get to our questions. And the first

00:47:18.160 --> 00:47:21.280
one, I saw this one come in,

00:47:19.599 --> 00:47:23.359
and I love this question, Jeffrey.

00:47:21.280 --> 00:47:24.079
Juliet, can you give some more details

00:47:23.359 --> 00:47:26.240
on the robot

00:47:24.079 --> 00:47:28.640
companion pets, and are dogs available

00:47:26.240 --> 00:47:30.400
too? And how long do people normally get

00:47:28.640 --> 00:47:33.119
to have them for?

00:47:30.400 --> 00:47:35.680
Yeah, the, the robotic companion animals

00:47:33.119 --> 00:47:38.720
we've been using for a few years now.

00:47:35.680 --> 00:47:40.559
Um, they are, uh, on the market. You can

00:47:38.720 --> 00:47:43.920
actually buy them at CVS,

00:47:40.559 --> 00:47:45.599
um, as well, I think, um, for those of you

00:47:43.920 --> 00:47:46.720
who are still going out to drug stores.

00:47:45.599 --> 00:47:50.839
Um,

00:47:46.720 --> 00:47:52.240
it, but they're available online at

00:47:50.839 --> 00:47:55.680
joyforall.com,

00:47:52.240 --> 00:47:56.480
uh, all one word, joyforall.com, and yes,

00:47:55.680 --> 00:47:58.640
they do have

00:47:56.480 --> 00:48:00.319
dogs. Um, and they have three different

00:47:58.640 --> 00:48:02.640
styles of the cat,

00:48:00.319 --> 00:48:03.680
um, as well as they've just introduced a

00:48:02.640 --> 00:48:06.720
kitten, um,

00:48:03.680 --> 00:48:09.599
as well, which is really adorable, so, um,

00:48:06.720 --> 00:48:09.920
we have just smashing success with these,

00:48:09.599 --> 00:48:13.440
uh,

00:48:09.920 --> 00:48:14.480
robots, um, and, uh, and folks really, really

00:48:13.440 --> 00:48:17.040
enjoy them.

00:48:14.480 --> 00:48:18.240
Um, I think the question was how long do

00:48:17.040 --> 00:48:19.760
they use them for? They can,

00:48:18.240 --> 00:48:22.000
how long can they, how long do they get

00:48:19.760 --> 00:48:22.480
to have them? They, they can engage with

00:48:22.000 --> 00:48:25.119
them

00:48:22.480 --> 00:48:26.800
as long as they want. Um, and in fact, in

00:48:25.119 --> 00:48:28.960
many of our communities we have several,

00:48:26.800 --> 00:48:30.880
uh, so that, uh, we don't have custody

00:48:28.960 --> 00:48:34.160
battles.

00:48:30.880 --> 00:48:36.240
That would be bad! Yep, um, another quick,

00:48:34.160 --> 00:48:38.640
quick question. On this one, Jack, how

00:48:36.240 --> 00:48:39.280
often can the residents use and engage

00:48:38.640 --> 00:48:41.920
with the,

00:48:39.280 --> 00:48:43.920
um, with the different technology for the,

00:48:41.920 --> 00:48:46.960
uh,

00:48:43.920 --> 00:48:48.800
the -- what do we call it? Yeah, I can answer

00:48:46.960 --> 00:48:50.160
generically, and Juliet can speak to

00:48:48.800 --> 00:48:52.800
Brookdale. I think that,

00:48:50.160 --> 00:48:53.839
you know, the reality is that in2l is a

00:48:52.800 --> 00:48:56.319
tool,

00:48:53.839 --> 00:48:58.319
and communities use it in all different

00:48:56.319 --> 00:49:00.319
ways; and some people have it

00:48:58.319 --> 00:49:02.400
prominently displayed in the front lobby,

00:49:00.319 --> 00:49:03.760
and some people set up specific times

00:49:02.400 --> 00:49:05.760
here and there.

00:49:03.760 --> 00:49:07.760
A lot of communities get multiple

00:49:05.760 --> 00:49:08.400
systems and tablets, so they're able to

00:49:07.760 --> 00:49:11.119
have,

00:49:08.400 --> 00:49:12.240
uh, the engagement take place, uh, in

00:49:11.119 --> 00:49:13.920
different ways, so

00:49:12.240 --> 00:49:17.440
it's always hard for us to generalize,

00:49:13.920 --> 00:49:19.440
because we, we have, gosh, almost 3,500

00:49:17.440 --> 00:49:21.440
communities with our technology, and they,

00:49:19.440 --> 00:49:22.480
uh, they, they do it very differently, so

00:49:21.440 --> 00:49:24.800
how would you

00:49:22.480 --> 00:49:26.400
answer that? Juliet, from a Brookdale, you

00:49:24.800 --> 00:49:29.760
know, we, we use the

00:49:26.400 --> 00:49:31.920
in2l for, for many hours of programming. I

00:49:29.760 --> 00:49:34.559
think we average about eight hours

00:49:31.920 --> 00:49:36.240
of usage per day, so we're able to see

00:49:34.559 --> 00:49:37.119
each community and how often they're

00:49:36.240 --> 00:49:40.319
using,

00:49:37.119 --> 00:49:43.119
um, using the system, but also what

00:49:40.319 --> 00:49:45.760
content they're using. So we can tell

00:49:43.119 --> 00:49:47.440
if they're just, you know, um, playing

00:49:45.760 --> 00:49:49.359
music through it or if they're actually

00:49:47.440 --> 00:49:51.280
using some of the games and puzzles and

00:49:49.359 --> 00:49:53.760
and brain games and those kinds of

00:49:51.280 --> 00:49:54.800
things, so we monitor that. The dementia

00:49:53.760 --> 00:49:58.079
care team

00:49:54.800 --> 00:50:01.520
monitors that. And we, we have no trouble

00:49:58.079 --> 00:50:03.599
with, uh, with increasing that usage, um,

00:50:01.520 --> 00:50:05.359
so about seven to eight hours a day it's

00:50:03.599 --> 00:50:08.079
used in the communities. So it's used for

00:50:05.359 --> 00:50:11.040
individual, but it's also used for group,

00:50:08.079 --> 00:50:13.119
um, when we have groups, um, which we're

00:50:11.040 --> 00:50:16.160
not doing as many of now, obviously,

00:50:13.119 --> 00:50:18.319
uh, with COVID, but, um we can use it for

00:50:16.160 --> 00:50:20.160
any size group as well as individual. It

00:50:18.319 --> 00:50:23.280
can be rolled into somebody's room

00:50:20.160 --> 00:50:25.680
for private, you know, conversations.

00:50:23.280 --> 00:50:27.440
That's great! Thank you. Jay, we have a

00:50:25.680 --> 00:50:31.119
couple questions coming in for you

00:50:27.440 --> 00:50:34.240
on MemoryWell, and one of them is, um,

00:50:31.119 --> 00:50:36.240
can, when you do this, can it be for

00:50:34.240 --> 00:50:40.319
people other than dementia patients? Can

00:50:36.240 --> 00:50:45.200
anyone do this?

00:50:40.319 --> 00:50:47.839
Okay, yep, sorry. I gotta always unmute.

00:50:45.200 --> 00:50:49.520
It's the sign of the times, um, yes, we can,

00:50:47.839 --> 00:50:52.720
you can absolutely do it, um,

00:50:49.520 --> 00:50:53.280
for patients at home or anybody living

00:50:52.720 --> 00:50:55.920
at home.

00:50:53.280 --> 00:50:56.800
You know, when COVID started we, we made

00:50:55.920 --> 00:50:58.640
our timelines

00:50:56.800 --> 00:51:00.400
available, um, and if you just go to our

00:50:58.640 --> 00:51:02.160
website memorywell.com,

00:51:00.400 --> 00:51:03.680
you can see there's a banner at the top

00:51:02.160 --> 00:51:05.200
of it that says, you know,

00:51:03.680 --> 00:51:07.119
sign up for your free timeline now. We

00:51:05.200 --> 00:51:09.119
wanted to be able to connect

00:51:07.119 --> 00:51:11.280
patients and families, or really just any

00:51:09.119 --> 00:51:12.079
seniors aging in place, and families,

00:51:11.280 --> 00:51:13.839
because

00:51:12.079 --> 00:51:15.280
we were hearing so many heartbreaking

00:51:13.839 --> 00:51:18.880
stories of families

00:51:15.280 --> 00:51:20.720
just so isolated, the seniors so isolated,

00:51:18.880 --> 00:51:22.400
and they were dying of loneliness. We

00:51:20.720 --> 00:51:24.640
heard, you know, there was this one,

00:51:22.400 --> 00:51:26.240
um, you know, couple whose stories we'd

00:51:24.640 --> 00:51:28.240
actually done in Maryland, and they've

00:51:26.240 --> 00:51:29.680
been married more than 60 years,

00:51:28.240 --> 00:51:32.240
and it was the saddest thing, you know.

00:51:29.680 --> 00:51:34.640
The, the wife started to see ex--

00:51:32.240 --> 00:51:35.440
symptoms of COVID, and they separated

00:51:34.640 --> 00:51:37.440
them.

00:51:35.440 --> 00:51:38.720
And the husband couldn't, like, live

00:51:37.440 --> 00:51:40.880
without her. I mean, he,

00:51:38.720 --> 00:51:42.400
they both had dementia, and he just

00:51:40.880 --> 00:51:42.720
wouldn't eat and wouldn't sleep without

00:51:42.400 --> 00:51:44.160
her.

00:51:42.720 --> 00:51:46.800
He didn't know how to do, how to do that

00:51:44.160 --> 00:51:48.400
anymore. And the, the facility

00:51:46.800 --> 00:51:50.160
in the community tried as much as they

00:51:48.400 --> 00:51:51.119
could to use the timelines to play his

00:51:50.160 --> 00:51:52.559
favorite music,

00:51:51.119 --> 00:51:54.559
to read him from, to him from his favorite

00:51:52.559 --> 00:51:55.839
books, to, like, show him photos of his

00:51:54.559 --> 00:51:57.440
wife from their history,

00:51:55.839 --> 00:51:58.880
and this. All three of their children

00:51:57.440 --> 00:52:02.160
wrote us these really lovely notes,

00:51:58.880 --> 00:52:04.079
and when, when they passed, about how, um,

00:52:02.160 --> 00:52:06.240
that had been really the saving grace

00:52:04.079 --> 00:52:08.240
towards the end. But, you know, ultimately

00:52:06.240 --> 00:52:10.319
he died of loneliness before she died,

00:52:08.240 --> 00:52:11.680
and then she died within a day after, and

00:52:10.319 --> 00:52:13.680
so, just hearing these heartbreaking

00:52:11.680 --> 00:52:14.319
stories of these folks who were so, you

00:52:13.680 --> 00:52:17.200
know,

00:52:14.319 --> 00:52:18.960
lonely, um, aging in place, we've had, we've

00:52:17.200 --> 00:52:20.400
had so many letters from people who are

00:52:18.960 --> 00:52:22.640
really lonely. There's

00:52:20.400 --> 00:52:25.040
been studies done by senior lists that

00:52:22.640 --> 00:52:26.240
show that 43 percent of, um, seniors feel

00:52:25.040 --> 00:52:28.800
more lonely since the,

00:52:26.240 --> 00:52:30.400
you know, onset of COVID. Um, it's just so

00:52:28.800 --> 00:52:32.640
important to find ways to engage them,

00:52:30.400 --> 00:52:34.400
and so, yes, anybody can use our timelines,

00:52:32.640 --> 00:52:36.559
you know, for anything really, and we

00:52:34.400 --> 00:52:37.040
encourage you to, to go ahead and sign up,

00:52:36.559 --> 00:52:38.960
but

00:52:37.040 --> 00:52:40.480
it's important, I think if you are, if you

00:52:38.960 --> 00:52:43.280
do have a loved one in Brookdale,

00:52:40.480 --> 00:52:44.880
Brookdale in particular, um, we, you know,

00:52:43.280 --> 00:52:45.760
offer a discount with Brookdale folks

00:52:44.880 --> 00:52:47.760
for the stories.

00:52:45.760 --> 00:52:49.599
And we also, um, once you sign up, you're

00:52:47.760 --> 00:52:51.680
then tied into that particular community,

00:52:49.599 --> 00:52:53.680
and then staff can see those

00:52:51.680 --> 00:52:55.040
stories, and can see those timelines, and

00:52:53.680 --> 00:52:57.359
can use them, so it's,

00:52:55.040 --> 00:52:58.960
so Brookdale specifically, like, if you, if

00:52:57.359 --> 00:53:00.559
you're in Brookdale or thinking about

00:52:58.960 --> 00:53:01.280
going to Brookdale, that's, like, a really

00:53:00.559 --> 00:53:03.280
great way,

00:53:01.280 --> 00:53:05.040
because that, that means the staff can be

00:53:03.280 --> 00:53:05.680
able to engage around that person as

00:53:05.040 --> 00:53:07.200
well and

00:53:05.680 --> 00:53:10.319
and really communicate on those

00:53:07.200 --> 00:53:12.400
timelines as well. That's great! Thank you.

00:53:10.319 --> 00:53:13.359
We have a question coming in from Sarah.

00:53:12.400 --> 00:53:14.960
If residents

00:53:13.359 --> 00:53:17.119
can't remember how to operate the

00:53:14.960 --> 00:53:19.040
technology or make a call

00:53:17.119 --> 00:53:20.880
or use any of these great things, are

00:53:19.040 --> 00:53:21.839
there people available to help them get

00:53:20.880 --> 00:53:23.839
started?

00:53:21.839 --> 00:53:25.599
Or are there, like, regularly scheduled

00:53:23.839 --> 00:53:26.480
technology sessions for the different

00:53:25.599 --> 00:53:28.880
residents?

00:53:26.480 --> 00:53:30.000
Yeah, absolutely, I mean, all of, all

00:53:28.880 --> 00:53:31.839
technology.

00:53:30.000 --> 00:53:33.359
Typically everything in Clare Bridge

00:53:31.839 --> 00:53:35.920
pretty much is, is,

00:53:33.359 --> 00:53:37.680
um, whether it's technology, whether it's

00:53:35.920 --> 00:53:40.960
dining, whether it's dressing,

00:53:37.680 --> 00:53:42.000
um, is assisted. I mean, that, that is why

00:53:40.960 --> 00:53:44.800
folks are living with

00:53:42.000 --> 00:53:46.800
us in Clare Bridge, so, um, technology is no

00:53:44.800 --> 00:53:48.480
different. Now that's not to say that

00:53:46.800 --> 00:53:51.839
people can't learn to use these,

00:53:48.480 --> 00:53:55.040
uh, systems by themselves. The in2l is pr--

00:53:51.839 --> 00:53:58.240
is, is, you know, particularly intuitive,

00:53:55.040 --> 00:54:00.319
um, very visual. We find that folks, um,

00:53:58.240 --> 00:54:02.160
even in the pretty late stages of

00:54:00.319 --> 00:54:05.760
dementia will eventually learn,

00:54:02.160 --> 00:54:08.000
you know, um, their content is behind

00:54:05.760 --> 00:54:10.240
a button, uh, right? A place where they

00:54:08.000 --> 00:54:12.480
touch that has their picture or a

00:54:10.240 --> 00:54:15.680
picture that they might recognize,

00:54:12.480 --> 00:54:17.599
um, readily, so we find people

00:54:15.680 --> 00:54:19.440
able to use the system pretty easily by

00:54:17.599 --> 00:54:20.960
themselves, but, of course, they're always

00:54:19.440 --> 00:54:23.920
assisted as well.

00:54:20.960 --> 00:54:25.119
Um, there's no limit on who can use, uh,

00:54:23.920 --> 00:54:26.400
use the technology.

00:54:25.119 --> 00:54:28.559
Three o'clock in the morning doesn't

00:54:26.400 --> 00:54:29.359
matter. It can, it can be used at any time

00:54:28.559 --> 00:54:31.119
of day.

00:54:29.359 --> 00:54:33.760
Yeah, I think one thing that we've seen

00:54:31.119 --> 00:54:35.520
happen throughout this year is that

00:54:33.760 --> 00:54:38.160
a lot of the residents, wherever they are

00:54:35.520 --> 00:54:40.319
cognitively, that may have been skeptical

00:54:38.160 --> 00:54:42.240
of technology when it, when it becomes

00:54:40.319 --> 00:54:44.240
the only way you can, uh,

00:54:42.240 --> 00:54:45.599
talk to your granddaughter. All of a

00:54:44.240 --> 00:54:48.079
sudden people

00:54:45.599 --> 00:54:49.920
go through some of that pain to learn it,

00:54:48.079 --> 00:54:52.000
and it, uh,

00:54:49.920 --> 00:54:53.200
it's been interesting to see just the

00:54:52.000 --> 00:54:55.040
adoption of

00:54:53.200 --> 00:54:56.559
these kinds of things so dramatically

00:54:55.040 --> 00:55:00.480
over the last year.

00:54:56.559 --> 00:55:00.960
Yeah, yeah, I agree. Another question for

00:55:00.480 --> 00:55:03.359
Jay.

00:55:00.960 --> 00:55:04.960
When you're documenting people that have

00:55:03.359 --> 00:55:06.640
dementia,

00:55:04.960 --> 00:55:08.799
a lot of people, obviously, they've

00:55:06.640 --> 00:55:10.240
started to lose their memory, and they're

00:55:08.799 --> 00:55:12.240
not always,

00:55:10.240 --> 00:55:14.640
um, they're not always capable of telling

00:55:12.240 --> 00:55:17.280
their story. Do you run into that?

00:55:14.640 --> 00:55:18.079
Absolutely. I, you know, we, so two things:

00:55:17.280 --> 00:55:21.280
one, you know,

00:55:18.079 --> 00:55:21.680
um, we don't like to correct people, right?

00:55:21.280 --> 00:55:23.599
So

00:55:21.680 --> 00:55:25.119
that's, that's, we don't want to make them

00:55:23.599 --> 00:55:25.920
feel like they're misremembering. We

00:55:25.119 --> 00:55:28.240
don't, we,

00:55:25.920 --> 00:55:29.920
we almost never correct people at all, uh,

00:55:28.240 --> 00:55:31.760
when we, when we're working with them.

00:55:29.920 --> 00:55:33.680
Um, but we always send the stories back

00:55:31.760 --> 00:55:36.079
to the families before

00:55:33.680 --> 00:55:37.119
we put them up for approval so that

00:55:36.079 --> 00:55:39.680
families can

00:55:37.119 --> 00:55:40.240
change anything, correct anything, put

00:55:39.680 --> 00:55:42.160
anything up,

00:55:40.240 --> 00:55:43.839
you know, that they think is, is wrong, or

00:55:42.160 --> 00:55:45.359
just, you do whatever they want with them.

00:55:43.839 --> 00:55:47.280
It's always the power of attorney that

00:55:45.359 --> 00:55:49.839
has that that power to

00:55:47.280 --> 00:55:51.119
sort of change anything they want. Um, we

00:55:49.839 --> 00:55:54.160
certainly are not here

00:55:51.119 --> 00:55:55.599
to, um, to, to fact check you, so we've, we

00:55:54.160 --> 00:55:57.760
had, for example, one

00:55:55.599 --> 00:55:59.760
really interesting story where, um, a

00:55:57.760 --> 00:56:01.680
patient was a pathological liar,

00:55:59.760 --> 00:56:04.400
and that was a thing that he was, and he

00:56:01.680 --> 00:56:06.400
had three really distinct personas.

00:56:04.400 --> 00:56:08.400
And those personas was, one was a race

00:56:06.400 --> 00:56:09.599
car driver, one was, like, a surgeon who'd

00:56:08.400 --> 00:56:11.599
gone into Europe,

00:56:09.599 --> 00:56:12.880
you know, with Eisenhower after World War

00:56:11.599 --> 00:56:15.119
II, and,

00:56:12.880 --> 00:56:16.480
um, and he told us these stories. They

00:56:15.119 --> 00:56:17.440
were fantastic stories. He was a great

00:56:16.480 --> 00:56:18.880
storyteller,

00:56:17.440 --> 00:56:20.319
and we presented them to the family, and

00:56:18.880 --> 00:56:22.640
the family was, like, well, no, actually he

00:56:20.319 --> 00:56:26.079
was a dentist.

00:56:22.640 --> 00:56:27.440
And so, but they actually left it up. They,

00:56:26.079 --> 00:56:28.480
the family said, you know, what put them

00:56:27.440 --> 00:56:30.079
up, because

00:56:28.480 --> 00:56:31.599
that's where he is in his head. That's

00:56:30.079 --> 00:56:32.720
who he, he believes he is, and we don't

00:56:31.599 --> 00:56:34.480
want to correct him. We don't want to

00:56:32.720 --> 00:56:36.400
make him feel awkward or bad or,

00:56:34.480 --> 00:56:37.920
you know, that he's wrong in any way, so,

00:56:36.400 --> 00:56:40.240
so we left those stories up.

00:56:37.920 --> 00:56:41.040
Um, and so we really want to meet them

00:56:40.240 --> 00:56:42.480
where they are. As

00:56:41.040 --> 00:56:44.079
I said earlier, that's such a great way

00:56:42.480 --> 00:56:46.400
of putting it and making sure

00:56:44.079 --> 00:56:48.160
that they feel accepted and loved for

00:56:46.400 --> 00:56:48.640
for who they are and is celebrated for

00:56:48.160 --> 00:56:51.359
that,

00:56:48.640 --> 00:56:53.280
even if it wasn't exactly who they were

00:56:51.359 --> 00:56:56.960
in real life.

00:56:53.280 --> 00:56:58.400
Yeah, that's great. Um, Juliet, could you

00:56:56.960 --> 00:57:00.480
tell us a little bit more about the

00:56:58.400 --> 00:57:02.000
Brookdale Clare Bridge locations? I know

00:57:00.480 --> 00:57:03.440
you said that a few times, and I think

00:57:02.000 --> 00:57:04.720
people in our audience may not know what

00:57:03.440 --> 00:57:05.680
that is. Could you tell us a little bit

00:57:04.720 --> 00:57:07.839
about those?

00:57:05.680 --> 00:57:09.280
Sure. Clare Bridge is the name for

00:57:07.839 --> 00:57:13.599
everything dementia care

00:57:09.280 --> 00:57:14.240
at Brookdale, so we have, I think 363, as

00:57:13.599 --> 00:57:16.079
of today,

00:57:14.240 --> 00:57:18.160
locations that offer our Clare Bridge

00:57:16.079 --> 00:57:19.280
program. So the Clare Bridge program is

00:57:18.160 --> 00:57:22.480
always offered in a,

00:57:19.280 --> 00:57:23.760
in a separate location, um, and it, it is

00:57:22.480 --> 00:57:26.799
its own residence,

00:57:23.760 --> 00:57:29.200
Um, uh, and its own community.

00:57:26.799 --> 00:57:31.200
Um, we also have, I think I mentioned

00:57:29.200 --> 00:57:33.280
Crossings, which is our early-stage

00:57:31.200 --> 00:57:34.240
dementia program we have in about 12

00:57:33.280 --> 00:57:37.359
locations.

00:57:34.240 --> 00:57:38.319
That's not offered as widely, um, but our

00:57:37.359 --> 00:57:40.799
Clare Bridge

00:57:38.319 --> 00:57:42.000
programs are throughout the country, uh,

00:57:40.799 --> 00:57:45.760
and in

00:57:42.000 --> 00:57:48.079
over 360 locations.

00:57:45.760 --> 00:57:50.000
This is another one's a great question.

00:57:48.079 --> 00:57:51.760
Um, since assisted living facilities

00:57:50.000 --> 00:57:52.720
really only came into existence in the

00:57:51.760 --> 00:57:54.640
80s,

00:57:52.720 --> 00:57:56.319
what are your recommendations? I'm

00:57:54.640 --> 00:57:58.079
telling our loved ones that

00:57:56.319 --> 00:58:00.559
we're making this choice for them to

00:57:58.079 --> 00:58:02.079
live in one instead of living alone,

00:58:00.559 --> 00:58:03.839
because they may have in mind that

00:58:02.079 --> 00:58:06.240
they're being sent off, right?

00:58:03.839 --> 00:58:07.839
With this stigma, a nursing home. When you

00:58:06.240 --> 00:58:09.760
look at the stuff going on at Brookdale,

00:58:07.839 --> 00:58:12.799
like this is a completely different

00:58:09.760 --> 00:58:14.799
world, how do you, and what advice can you

00:58:12.799 --> 00:58:15.520
give people, and how to sell this idea to

00:58:14.799 --> 00:58:17.040
people,

00:58:15.520 --> 00:58:20.000
to their loved ones, and get them to

00:58:17.040 --> 00:58:22.000
understand it's a very different world?

00:58:20.000 --> 00:58:24.000
Yeah, I have two bits of advice on that.

00:58:22.000 --> 00:58:25.200
The first would be, don't wait until to

00:58:24.000 --> 00:58:27.359
have that conversation,

00:58:25.200 --> 00:58:28.480
until you need it, and that includes all

00:58:27.359 --> 00:58:31.440
of us, as, uh,

00:58:28.480 --> 00:58:33.040
Boomers, right? We need to, um, be thinking

00:58:31.440 --> 00:58:36.400
about our own futures,

00:58:33.040 --> 00:58:37.920
and so in your 60s, 70s and early 80s,

00:58:36.400 --> 00:58:41.920
before you

00:58:37.920 --> 00:58:43.760
may need, um, these types of, of

00:58:41.920 --> 00:58:45.200
locations, you know, you start to think

00:58:43.760 --> 00:58:47.280
about it yourself? Um,

00:58:45.200 --> 00:58:49.040
so that's one bit of advice. Advanced

00:58:47.280 --> 00:58:52.640
planning is always good.

00:58:49.040 --> 00:58:56.160
I think, um, I think it's interesting the,

00:58:52.640 --> 00:58:59.440
the, the perception that people have,

00:58:56.160 --> 00:59:01.359
um, and the, the, there's a lot of daylight

00:58:59.440 --> 00:59:04.640
between the perception people have

00:59:01.359 --> 00:59:07.280
of, um, care homes, let's just call them,

00:59:04.640 --> 00:59:09.040
and, and what's really out there. My

00:59:07.280 --> 00:59:12.960
father is a great example. He just

00:59:09.040 --> 00:59:13.200
moved in recently to a CCRC campus, into

00:59:12.960 --> 00:59:16.160
an

00:59:13.200 --> 00:59:18.319
independent living community. It's almost

00:59:16.160 --> 00:59:20.000
too fancy for him, uh,

00:59:18.319 --> 00:59:21.920
but he still had this really negative

00:59:20.000 --> 00:59:24.400
perception of the nursing home, and the

00:59:21.920 --> 00:59:27.520
dementia care and the assisted livings.

00:59:24.400 --> 00:59:29.440
Go look at them, and he did, and boy! Those

00:59:27.520 --> 00:59:31.680
are pretty nice places, you know? Yeah,

00:59:29.440 --> 00:59:34.160
they are really nice places. So

00:59:31.680 --> 00:59:34.960
I think the other advice would be, you

00:59:34.160 --> 00:59:38.160
know, to,

00:59:34.960 --> 00:59:40.559
to come and tour, and, uh, to get people,

00:59:38.160 --> 00:59:41.359
um, into the space to experience it for

00:59:40.559 --> 00:59:43.760
themselves.

00:59:41.359 --> 00:59:45.920
You know, we offer respite care in every

00:59:43.760 --> 00:59:47.680
single one of our Clare Bridge locations.

00:59:45.920 --> 00:59:48.799
And this is a great opportunity for

00:59:47.680 --> 00:59:51.760
caregivers,

00:59:48.799 --> 00:59:52.880
uh, to, to take a break sometimes; it's,

00:59:51.760 --> 00:59:55.200
it's, uh,

00:59:52.880 --> 00:59:56.240
it can be very helpful to just take a

00:59:55.200 --> 00:59:58.319
week

00:59:56.240 --> 01:00:00.720
if you're in that caregiving situation

00:59:58.319 --> 01:00:02.400
at home. It's also a great way for people

01:00:00.720 --> 01:00:05.839
to get used to

01:00:02.400 --> 01:00:07.680
living in memory care, for both the

01:00:05.839 --> 01:00:09.200
caregiver and for the person living with

01:00:07.680 --> 01:00:10.960
dementia, so

01:00:09.200 --> 01:00:12.720
touring and certainly getting yourself

01:00:10.960 --> 01:00:15.200
into the space,

01:00:12.720 --> 01:00:17.359
but also utilizing that respite, uh, care

01:00:15.200 --> 01:00:20.640
can be a really helpful way to,

01:00:17.359 --> 01:00:23.760
uh, to dispel some of those, um,

01:00:20.640 --> 01:00:26.160
false ideas about what it looks like on

01:00:23.760 --> 01:00:29.440
the inside or what it is on the inside.

01:00:26.160 --> 01:00:31.200
If I can add to that, um, I did, I did an

01:00:29.440 --> 01:00:33.440
Entrepreneur-in-Residence program

01:00:31.200 --> 01:00:34.240
with, um, with Brookdale, and I actually

01:00:33.440 --> 01:00:36.799
lived

01:00:34.240 --> 01:00:37.599
in a Crossing community in Fort Collins,

01:00:36.799 --> 01:00:40.960
Colorado,

01:00:37.599 --> 01:00:41.280
and, um, for a week, and I have to say it

01:00:40.960 --> 01:00:43.040
was,

01:00:41.280 --> 01:00:45.280
it was not at all what I expected. You

01:00:43.040 --> 01:00:46.319
know, I was sort of bracing for something

01:00:45.280 --> 01:00:48.319
like, you know,

01:00:46.319 --> 01:00:49.839
that might be a little like, you know,

01:00:48.319 --> 01:00:51.599
grammar, you know, sort of

01:00:49.839 --> 01:00:52.960
like, thinking, thinking back to my

01:00:51.599 --> 01:00:54.079
experience with my father, that might be

01:00:52.960 --> 01:00:55.520
a little disturbing.

01:00:54.079 --> 01:00:57.359
You know my dad had a lot of behavioral

01:00:55.520 --> 01:01:00.400
issues towards the end, and, and

01:00:57.359 --> 01:01:01.200
what I found was this amazing community

01:01:00.400 --> 01:01:03.760
where,

01:01:01.200 --> 01:01:04.640
I mean, these, like, these ladies beat me

01:01:03.760 --> 01:01:06.880
at Bingo.

01:01:04.640 --> 01:01:07.920
Like, you know, they were really good, um,

01:01:06.880 --> 01:01:09.599
and these,

01:01:07.920 --> 01:01:11.040
and they would all -- it was so cool -- like

01:01:09.599 --> 01:01:13.119
during meal time, they

01:01:11.040 --> 01:01:14.799
all would start to jam, and so, like one

01:01:13.119 --> 01:01:16.400
person would start to, like, tap their

01:01:14.799 --> 01:01:16.799
spoon, and then another person would

01:01:16.400 --> 01:01:19.280
start

01:01:16.799 --> 01:01:20.640
their plate, and, like, by the, like,

01:01:19.280 --> 01:01:22.319
literally within five minutes into the

01:01:20.640 --> 01:01:23.680
meal, all of them were like coming along

01:01:22.319 --> 01:01:24.720
to this song. I don't even know what it

01:01:23.680 --> 01:01:26.400
was.

01:01:24.720 --> 01:01:28.000
Every single meal they would do this

01:01:26.400 --> 01:01:29.920
together, and it was

01:01:28.000 --> 01:01:31.680
so sweet. It was just the sweetest thing

01:01:29.920 --> 01:01:33.040
i've ever seen, and,

01:01:31.680 --> 01:01:34.880
you know, it was just really great to see

01:01:33.040 --> 01:01:36.720
the community that they formed together

01:01:34.880 --> 01:01:37.760
and how like they gelled as like, you

01:01:36.720 --> 01:01:40.880
know,

01:01:37.760 --> 01:01:43.440
a group, and, um, and sort of how they,

01:01:40.880 --> 01:01:45.200
like, were musically inclined, and, yeah, so

01:01:43.440 --> 01:01:46.559
I just, I found, I found it a really great

01:01:45.200 --> 01:01:48.319
experience. And I, so I,

01:01:46.559 --> 01:01:50.079
I also encourage you to visit one. It's

01:01:48.319 --> 01:01:51.920
not at all what you might think it is.

01:01:50.079 --> 01:01:53.760
That's awesome! What a wonderful sense of

01:01:51.920 --> 01:01:56.240
community, right?

01:01:53.760 --> 01:01:57.839
So Julia, Jack and Jay, I want to thank

01:01:56.240 --> 01:01:59.200
you so much for joining us today, and

01:01:57.839 --> 01:02:00.559
thanks to all of you

01:01:59.200 --> 01:02:02.720
for being here, and for all your great

01:02:00.559 --> 01:02:04.000
questions. Again, we're going to email you

01:02:02.720 --> 01:02:05.680
a recording of this,

01:02:04.000 --> 01:02:07.039
and the transcript of this webinar, so

01:02:05.680 --> 01:02:07.920
you can view and share with your family

01:02:07.039 --> 01:02:09.680
and friends.

01:02:07.920 --> 01:02:12.000
Please come back, and join us on December

01:02:09.680 --> 01:02:14.079
17. We're gonna have our next webinar

01:02:12.000 --> 01:02:14.799
on "Navigating Family Dynamics and Our

01:02:14.079 --> 01:02:16.559
New Normal".

01:02:14.799 --> 01:02:20.559
That'll be a good one, right? You can

01:02:16.559 --> 01:02:22.319
register on brookdale.com,

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and our webinars feature a different

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subject every month, so we do hope we'll

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see you again soon.

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You can find past webinars on our

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website as well,

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so please check those out. Please join us

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again, and until next time,

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we hope you stay safe, happy, and well!

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Thank you so much!

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Thank you!