Marketing or Just Another Day

It’s 11:15 and we promised to meet some “prospects” for lunch and a tour at 12:00.  I’d better get dressed. Meeting new people while dressed in a towel would not make a good impression. 

We enjoy being “Ambassadors” for our Brookdale CCRC. It is a great way to meet new people and, let’s be honest, if Brookdale does well we do well.

OK. It’s 11:35. I’m dressed and even remembered to put on my nametag. We’re encouraged to wear our nametags, but I often forget. It is certainly helpful to have some visible identification when meeting folks for the first time. Some of us joke that we need the reminder for ourselves, in which case the names should be printed in mirror image format.  

Off we go. I’ll let you know what happens later.

The couple, to whom we were assigned, is friendly and asks good questions. Their current home is nearby; therefore, they are familiar with the neighborhood. Their children are dispersed all over the world. Lunch was not from the usual full menu that residents see, but the food was well represented, (salad, choice of fish or chicken, 2 sides, and cannoli for dessert – yum). Then we provided a tour of the facilities – library, pool, beauty salon, etc. and three different sized sample units.  We even showed them our own place. A professionally decorated sample is not the same as a lived-in home. We think they are serious customers. 

I mention ‘serious customers’ because sometimes the visitors are not serious. Sometimes we meet people who are just a little curious but not really interested. Then there are the, fortunately, infrequent “tourists” who go from place to place just to get a free lunch. It is their hobby.  Of course, you never know when a hobby can turn into a serious interest. I try to be open minded about it. There was one man who must hold a record for getting complementary room and board.  Maybe the area CCRC’s should have a ‘list’ to warn each other about individuals who prey on our good will. It does bother me because, as I said above, when Brookdale does well we all do well.

After this marketing event, I took a walk with my “walking buddy”. Goodness, it was windy! If we chose the right direction, we could just stand still and get blown around the campus.

This was just another good day at camp Brookdale.

Betty Ago



Betty is a real person who resides in one of our Brookdale entry fee communities. The views and opinions expressed in this blog are those of the author and do not necessarily reflect those of Brookdale Senior Living.

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