Brookdale West End Richmond

Our Community

Brookdale West End Richmond offers a beautiful Assisted Living and Alzheimer’s and dementia care community for seniors. With a continuum of care, our loving family is designed to support those needing some assistance with daily activities. Residents have the security of knowing they can remain here, in their home, without having to relocate and separate from their familiar surroundings and friendships, should their needs change over time.

Our property is conveniently located and in a beautiful wooded setting, close to Interstate 64, Route 288 and Broad Street. Residents and their families enjoy a sense of community here, and we offer well-appointed accommodations, restaurant-style dining and many activities to enliven your interests, passion and purpose.

A Beautiful Place to Call Home

A family-friendly atmosphere feels like home the moment you walk through our doors. Spacious apartments in a variety of floor plans are available, with the outdoor courtyard and forest views. Large windows give tremendous natural light throughout the community and small pets are always welcome.

Residents can socialize and get to know one another in the many tastefully decorated common areas located throughout our home. Enjoy a meal with friends in the restaurant-style dining room, a favorite book from the selection in our library, an activities and wellness center, media room and your own beauty salon and barber shop. We also offer a wide range of activities each month, including exercise classes and community outings.

A Wonderfully Active Lifestyle

At Brookdale, we cherish and rely on our residents feedback as it relates to planning activities and programs they enjoy. The essence of laughter in the hallways every day is the direct result of a monthly calendar filled with inspiring choices. Our philosophy is to incorporate not only individual interests, but opportunities that allow them to make meaningful contributions to each other and the community on a regular basis.

An array of social, educational and cultural programs encourages residents to explore their old interests and experience new ones with friends and neighbors. We love taking exciting day excursions such as visiting the Virginia Museum of Fine Arts, Lewis Ginter Botanical Gardens and the American Civil War Museum. Every person offers something special to our senior living community, and we strive to tailor activities that represent their individual hobbies and talents.

Optimum Life®

Optimum Life is a bold initiative that defines the way we live. By balancing six key dimensions of wellness with purpose, emotional, physical, social, spiritual and intellectual fulfillment, Optimum Life helps you live at your peak level within a lifestyle that promotes health and wholeness. Intended as a journey of self- examination and discovery, it includes services, features and benefits that allow each resident to reach these goals, regardless of real or perceived limitations.

Fine Dining

Substantial investments in our culinary program and staffing, allow us to provide mealtime experiences that set our communities apart from the competition. From a Culinary Arts Training Program for chefs, to our select seasonings and bakery options, Brookdale has created one of the industry’s leading dining services. Our fine dining experience is prepared by a trained chef and receives nutritional support and recommendations from a registered dietician.

Three restaurant-style meals are served each day in the group dining room and snacks are provided throughout the day. We continue to meet the nutritional needs of residents with dining choices that offer satisfying entrees while supporting their health and well-being. Each meal offers a selection of delicious choices, sensational service and we always accommodate special restrictions and requests.

To help alleviate any confusion or added stress, we keep mealtimes very routine for our Memory Care community. Residents all sit together at the same time and same table each day. Meals are served on colorful plates and tablecloths so they can more easily distinguish their food. We also provide easy-to-eat snacks between meals, helping to ensure these residents get the nutrition and calorie count they need.

Levels of Care

As the population ages, more people are discovering assisted senior living and the peace of mind we offer. Our community’s approach focuses on being a trusted partner and listening to your needs, understanding the life you want for yourself or a loved one and customizing a solution that puts that life within reach.

Brookdale West End Richmond offers two levels of care:

• Assisted Living provides personal assistance and support with daily activities and services needed, such as medication management, meals, bathing and dressing, as well as amenities for housekeeping and linen services, transportation and recreations. Our individualized care plans provide an ideal blend of convenience and support, with respect for personal preferences.

• Memory Care embraces current research in Alzheimer’s and dementia care, coupled with the experience of caring for thousands of people with dementia. Associates help residents create daily moments of success, offering opportunities for them to experience a sense of purpose and meaning. A gently daily structure is provided to help maintain and encourage current skills.

The Clare Bridge® Concept

Clare Bridge offers care programs and secure environments for those with Alzheimer’s disease or other types of dementia. We believe that no matter where an individual is in their life, each has the right to live in a dignified manner and enjoy meaningful experiences every day.

We are now operational offering early- to mid-stage Alzheimer’s care through special programming called the Clare Bridge Crossings program.

Deeply rooted in a person-centered approach, our program focuses on sustaining feelings of belonging and purpose while seeking to preserve a sense of self. Providing excellent dementia care is a complex task that requires ongoing guidance and teaching for our staff members. All of our highly trained associates receive initial and on-going training in proper techniques, approach and care for seniors with dementia.

An established set of protocols and techniques enables our team to intervene when challenging behaviors resulting from dementia arise. Our whole-community philosophy is the key that empowers staff members to identify any unmet needs and be a part of the solution.

Early-Stage Dementia Care

Persons in the early stages of Alzheimer’s disease and related dementias often experience loss of self-esteem and a lack of social engagement due to an increased awareness of their own cognitive decline. The programmatic concepts of the Clare Bridge Crossings program have as their foundation an increasing body of research that shows that a structured program of appropriate cognitive workout, regular physical exercise, and increased social interaction may help to slow the inevitable decline of Alzheimer’s disease and related dementias.

Clare Bridge Crossings is by nature a stepping-stone in Brookdale’s continuum of dementia care, and is not an appropriate setting for all persons with dementia. Managing the communities as a continuum is a critical piece of the success of Clare Bridge Crossings.

Strong, Professional Relationships and Staff

Residents can feel safe knowing some of the state’s best medical facilities are all within an easy drive. We nurture strong relationships with area hospitals, skilled nursing and rehabilitation centers allowing us to provide a seamless continuum of care for our residents. All of the services we provide are customized to personal and unique needs by creating a way of life that enriches the lives of others through compassion, respect, excellence and integrity.

Brookdale’s family values set us apart from any other senior living community. The true measure of our success is evident when watching the interactions of our staff and residents. We have very close relationships with each person and their families. West End Richmond is proud of the longevity of qualified and nurturing caregivers, medical assistants and executive management, and our personalized approach encourages each person to continue to live as they please, with the added support our staff delivers.

Partnering With the Local Community

Brookdale has great relationships with local hospitals, rehabilitation centers and area physicians. Additionally, we are a member of the Assisted Living Federation of America. The strength of this relationship is clearly evident by the overall health and well-being of our residents. We take a lot of pride in providing activities for residents and host monthly family nights, and a variety of educational programs for the community.

Come Experience Our Community

We invite you to see why Brookdale is the right choice for you or your loved one. Call today or click on Contact Us to let us know how we can help you.