Brookdale is here to assist families through each step as you consider senior living solutions. Whether you’re beginning your search or just have questions, you’ll find the help you need to make a thoughtful, well-informed decision. We’re ready to listen, understand and partner to find the right options for you or your loved one.

We are pleased to extend the special offers below to help make the transition to senior living even easier and provide information on caregiver support, senior living costs and tips for initiating conversations about your loved one's changing needs in the FAQ section. 

Special Offers for You

Senior Living Discount

7.5% off base rate for Independent Living, Assisted Living and Memory Care*.

Private Duty Care Discount

10% off base rate for Private Duty Care services.

Assisted Living Respite Care 

Discounted rates vary by community.

Discount is 7.5% off the basic service rate for the term of the residency agreement, based on the type of unit selected. Further restrictions apply.

Find a Brookdale Community Near You

Find a Brookdale Community Near You

Who is Brookdale?

Brookdale is the nation’s leading owner and operator of senior living communities. For more than 35 years the company has offered senior living solutions within properties that are designed and operated to provide high-quality service, care and accommodations.

Currently Brookdale operates Independent Living, Assisted Living, Alzheimer’s and Dementia Care communities and Continuing Care retirement communities, with more than 1,100 properties in 47 states, along with home health, hospice, skilled nursing and other senior service options. The company is the nation’s largest provider of Assisted Living and Alzheimer’s and Dementia Care.

Starting the Journey

Starting the senior living journey can be a challenging step, but don’t think you need to do it on your own. We are committed to listening to your needs, understanding the life you want for yourself or your loved one, and then partnering with you to customize a solution.

The process of finding a senior living solution usually begins when you realize something has changed. Perhaps you no longer want the hassle of maintaining a house or you find yourself or a loved one wanting more social interaction and engagement. Maybe you have observed changes in memory, driving safety, decreased mobility or difficulty managing meals or medication? To varying degrees, these patterns persist and progress to a point where it becomes clear a different path is needed. Once this point is reached, it is important to understand your family’s senior living options. Read more >

When should you consider seeking help for your aging parents? As time goes on, more and more Americans face that very question. The trend of Americans living longer, healthier lives is expected to continue. Due to improved medical options, many people are able to remain independent and active their entire lives. Some even say "65 is the new 50." So when should you consider seeking help?

The decision is entirely up to you and should be about what best fits the needs and desires of you or your loved one. A significant majority of the population will eventually need assistance with their daily lives due to the onset of age-related problems. The older an individual is, the more likely they are to face serious health challenges that can hinder their ability to safely function independently. As your parents age, regular conversations about how they see themselves living out the rest of their lives become more important. Read morenjoy a safe and healthy environment. Read more >

Those with an aging parent often experience a moment when they realize for the first time that their parent seems to be getting old. It might come after a hospital stay or a major life event like the death of a spouse, when parents who were once a source of strength and support now appear frail and weaker. This realization can open the door to many emotions including fear, sadness, nostalgia, concern, anxiety and even anger. It is in that moment that the emotional uncertainty of helping someone who is aging begins. If conditions arise that lead to the need for intervention, emotions can become even more complicated and it may be helpful to get others involved. Read more >

Open communication is an important part of the process on your journey to senior living. The last thing you want is for your loved one to feel like they are being forced into a community without any say. Sitting down and having a conversation with your loved one will give them the opportunity to share their thoughts and feelings, as well as allow you to discuss the value and benefit to senior living.

The sooner you are able to have the conversation, the better. This gives you time to talk through any issues and navigate to a place of common ground. Some seniors are thrilled about the idea of moving to a community. They are ready to pack their bags, sell the condo and begin living life carefree alongside their peers. But for other seniors, the idea can be unsettling. Don’t feel discouraged if your loved one isn’t on board with the idea. For the majority of adults, it’s the idea of change that’s the hardest thing to grasp. Everyone gets used to living life a certain way, including seniors, and your loved one just need time to get accustomed to the idea. Change is a very positive thing, and once your senior sees all the perks of senior living, they may just regret not making the move sooner. Read more >

Helping and caring for an aging family member can be a daunting task. There is a lot of information available -- sometimes too much. Finding care options and resources is, in some ways, the easy part. The true difficulty can come when determining when and how to intervene. There really is no right or wrong answer for assisting an aging family member. Every situation is unique and requires a unique solution. But here are a few thoughts to help guide you.

There is a delicate balance between providing too little and too much help. It is often hard to walk that line. One of the main principles to keep in mind is that of autonomy. One research study published in the Journal of Marriage and Family in 1996 showed that older people respond positively to assistance initially but too much support “may increase distress by inducing dependence and eroding autonomy”. Read more >

Levels of Care

Independent living provides dynamic options to make the most of your retirement years. As an independent living resident you will enjoy the convenience of restaurant-style dining, housekeeping, laundry, transportation services and much more. With fine features, distinctive amenities and attentive service, you will feel right at home in your well-appointed accommodations. 

An independent living community may be a good option if:

  • You want a place to live that requires little or no home maintenance and yard work
  • You want to socialize with your peers and broaden your social network
  • You want to enjoy activities and meals in the company of others
  • Only minor assistance is needed with activities of daily living 

Read more >

Designed for residents who need more day-to-day assistance than independent living, assisted living communities have staff and programs in place that support and assist residents with daily living and basic care in a homelike or apartment setting. Residents receive three meals a day, recreational and social activities, housekeeping, linen service, apartment maintenance and transportation. That means your loved one gets all the benefits of retired life, without the hassle of the daily chores.

Our trained caregivers provide attention and assistance with medication support, bathing, dressing, cooking and other tasks throughout the day. Our staff will also coordinate services with outside healthcare providers and monitor residents to ensure they are healthy. So your loved one gets the care they need while enjoying the quality of life they’ve earned. Read more >

We understand the fear and frustration often associated with memory loss, and we’re ready to listen and offer assistance in any way we can. Memory care communities are specially designed living spaces and supporting environments for those who are living with cognitive challenges brought on by Alzheimer’s and dementia. 

Life at Brookdale brings an opportunity to live life to its fullest, under the care and consideration of those with training and experience to offer kind and compassionate assistance as required. Today, Brookdale is the leading provider of Alzheimer’s and dementia care in the United States.

Our memory care program, the Clare Bridge Alzheimer's and Dementia Program, is deeply rooted in a person-centered approach focused on creating feelings of belonging and purpose for each resident, while seeking to preserve their identity and sense of self. We believe that no one should be defined by the symptoms of Alzheimer’s and dementia. Maintaining identity and a strong sense of self comes from living a life filled with meaning and purpose and contributions — we believe having dementia shouldn’t change that. Read more >

Sometimes a few days in the hospital just isn’t enough time for your body to recover, and you need more time in rehabilitation before you can head home. That’s where our skilled nursing facilities come in.

Brookdale skilled nursing facilities are the next step in helping you get back on your feet in full health. Perhaps you just finished joint replacement surgery or your loved one had a stroke. If so, our facilities have all the necessary resources in one place to help you get healthier faster.

We offer a staff of highly trained nurses, physicians and therapists who are leaders in their field. This staff will assist you throughout every step of your journey, while providing quality medical attention and attentive support. 

Here are some additional features you’ll find at many of our skilled nursing facilities:

  • Short-term or long-term care options
  • Nurses available 24 hours a day
  • Comprehensive therapy services
  • Licensed physicians
  • Excellent on-site amenities
  • First-rate dining services

Read more >

Our home health care starts with a listening ear. We focus on listening to your needs and partnering with you to provide the best care and treatment solutions. We partner with you and your physician to ensure your care plan meets your needs. 

Brookdale Home Health provides customized home health services to older adults in need of doctor-ordered care due to an injury or illness. Our warm, caring approach to home health is delivered by a team of highly-skilled nurses, therapists, social workers, and aides. 

Home Health

For seniors at home or residing in a senior living community, medical and non-medical home care are options that provide a wide array of features and services. Read more abour Brookdale Home Health >


The Brookdale Hospice philosophy is that life is much more than physical health; it also includes the health of the human spirit. When physical health begins to fail, the nurturing of the spirit becomes critical for maintaining the dignity of the individual. Read more about Brookdale Hospice >

Brookdale continuing care retirement communities (CCRCs) provide a luxury senior living option where seniors can live, socialize and receive the care they need, while knowing that they can remain in the same community should their care needs change in the future.

Our continuing care communities provide at least three levels of care — all on one campus. These levels of care could include independent living, assisted living, Alzheimer’s and dementia care and skilled nursing.

So whether a resident requires a short-term recovery stay at a skilled nursing center or their health needs increase, they can transition from one level to the next without leaving the community. This provides a permanent link to friends and families for them by assuring they remain in a single location. Read more >

Personalized Living private duty care provides one on one support and care services to seniors where they call home —  whether that home is the house they have lived in for the last 40 years or a Brookdale community. Services offered include:

Concierge Services

  • Light Meal Preparation
  • Daily Tasks and Chores
  • Household Care and Organization
  • Escort Services to Appointments
  • Pet Care

Supportive Services

  • Customized Reminder Services
  • Daily Grooming/Dressing Support
  • Blood Pressure/Weight Checks
  • Incontinence Care
  • Safety Checks

Clinical/Wellness Services

  • Alzheimer's/Dementia Care Services
  • Care Transitions
  • Condition Management
  • Wellness Coaching
  • Medication Support
  • Post Hospital Visits

Advisory Services

  • Geriatric Care Management
  • Move Coordination
  • Preferred Vendor List (Legal, Benefits, Financial)
Understanding Your Needs

There is a broad array of housing options available to today’s seniors. The terminology for the various types of senior living can vary, and can often be confusing. When researching a senior housing option, make sure it covers your required level of care and that you understand exactly what is offered and the costs involved,  including:

  • Senior Apartments
  • Continuing-Care Retirement Communities
  • Independent Living
  • Assisted Living
  • Memory Care
  • Skilled Nursing and Rehabilitation Center

Read more >

It can be frustrating to find out that a senior living company doesn’t offer the care option your loved one needs. That’s why Brookdale offers not one but six different high-quality care options. By offering a variety of services, it ensures that we can properly care for your loved one both now and if their needs change in the future. You won’t have to start the entire process over again searching for a trustworthy care provider.

It may be confusing trying to figure out which care type is the right fit for your family. But this is not a task you need to figure out on your own. Our associates are ready to assist and are only a phone call away. Each one of our communities also performs a service assessment before a resident moves in, to determine the necessary care level. Read more >

When it comes to caring for a loved one, that responsibility tends to fall on the shoulders of a single family member, making them the designated caregiver. If the loved one isn’t already at an assisted living community, that caregiver may be in charge of checking up on them, taking them to doctor’s visits, arranging for their medication, etc. 

If you are the one who manages most of the caregiver duties, that can be a lot of work. It’s OK to want to share that responsibility with the rest of the family. But in order to do that, you need to be able to ask for help. Your family may not realize that you are struggling to balance everything. And If you have volunteered to shoulder the responsibility in the past, they may be hesitant to interfere now.

But it is possible to unload some of those duties and share them with others. Having shared responsibilities among family members is important even after a senior is living in an assisted living community. As you begin to think about talking to your family, here are a few things to keep in mind. Read more >

When a member of your family needs care, many of his or her loved ones will likely jump on the opportunity to help out. For better or worse, caregiving is often family-centric, meaning many different members of the family may have to work together in ways they have not in a long while.

Whether it’s siblings caring for a parent or more distant relatives caring for a cousin, caregiving tends to involve the entire family, and conflicts are almost certain to arise, even in the most amicable families. Here are common caregiving conflicts to watch out for in your family as you come together to help a loved one. Read more >

While it may seem like a simple decision to you, choosing to move into an assisted living community can be a life-changing decision for your loved one. It is easy for you to step back, assess the situation objectively, and see the benefits of assisted living. But your loved one may only be able to see what they are giving up.

Before you can begin to talk to your loved one about moving to assisted living, you need to be able to empathize with how they are feeling about this new life change. Assisted living has unfortunately gotten a bad reputation among seniors. Many seniors feel like they will be losing their independence and freedom if they move into a community. When in reality, it’s the opposite of that. Not only does assisted living improve seniors’ quality of life, but it allows seniors to increase their independence and privacy by providing a safe and secure environment. Read more > 

Financial Considerations

There are many questions that arise as you explore senior living options. “What will it cost?” is one of the first questions that is often asked about senior living. 

Brookdale offers a wide range of senior living options that can be uniquely tailored to fit your needs and your budget. We will assist you with your plan tailored to meet your desires, needs, and budget. The first step is to determine which type of community is ideal for you or your loved one to call home — then match it with the services and level of care needed. Here are some typical price ranges for our different levels of care. Read more >

At Brookdale, we understand the challenges that can be presented by the economic environment, especially for those who are otherwise ready for senior living, but are uncertain how best to pay for senior living and assisted living costs.

Brookdale will help you make the move to the retirement lifestyle you want or need with generous programs and third-party senior living financial options that provide the financial flexibility you need to afford a great lifestyle, or to simplify your payment choices. Find a Brookdale community near you today and ask the Sales department for more information about these financial options.

The next logical question may be: How can I afford the cost of assisted living and other types of senior living communities? As mentioned above, there are a number of existing programs and third-party senior living financial options that can assist you with the cost of assisted living, independent living and other types of senior living. Read more >

Once you've made the decision to move into a senior independent living community, choosing the right independent living community becomes the priority. This community will become your home. So, it's important to choose one that offers spacious apartments, luxurious common areas, wonderful amenities and practical services. 

Another major factor in choosing the right independent living community for you is cost. It may seem most logical to choose the most affordable housing option, but an inexpensive independent living community may not offer all the amenities you need or want. So how exactly do you choose? Read more >

You always have your loved one’s best interest in mind. Whether it is helping them choose the right assisted living community or ensuring that they remain active and social, you are at the center of providing for their care.

Of course, providing for their safety and security is only half the battle. In order to ensure your loved one continues receiving long-term care, it may also fall upon you to help them organize their expenses and manage their money. Here some tips to help you prepare. Read more >

Caring for a loved one with Alzheimer’s is not a simple task. It’s hard seeing someone who was one vibrant and warm become distant and withdrawn. It’s also not easy to accept that this person will never be the same again. So when you are already dealing with the emotional weight of the situation, the last thing you want to be burdened with is the cost of Alzheimer’s care.

If you are considering an Alzheimer’s care facility for a loved one and need help with covering the costs, there are some financial options out there that could make things a little easier. Here are just a few offered at Brookdale Senior Living. Read more >

Cost is always an important deciding factor when choosing a skilled nursing facility. Depending on the type of care and the individual covered, you may be able pay for skilled nursing with Medicare, private insurance, long-term care insurance or personal funds. Brookdale also accepts Medicaid at some designated locations. Our team can work with you to understand and navigate the payment options available.

Because many people have questions about Medicare and Medicaid, we offer the following information, courtesy of Read more >

Finding the Right Fit

You don’t want your loved one to live in just any senior living community. You want to find one that’s the “right fit.” It should be a place that’s comfortable and makes your loved one feel safe and secure. But with so many communities out there, how do you settle on the right one? We’ve got the top three things your family should consider during your search. Read more >

Aging at home works best for people who are still relatively young and healthy enough to maintain their independence. For many, those years of aging in place can last for decades. But for others, those years can be cut short, by an accident, an illness, or a condition that deteriorates to the point of needing supportive care. It can also happen for external reasons, such as a child moving away, a change in access to transportation, a financial setback, or an emergency weather situation.

The decision to move to a retirement community is often a difficult one for older adults and family members alike. Personal circumstances determine this decision, but being proactive and making a move before a crisis occurs can make the challenge less stressful. When it is time to discuss issues around moving to a viable living alternative, such as a senior housing option, it is helpful to have support and guidance in your decision making process. Read more >

You’ve come to the realization that it might be time to move your loved one into senior housing. It’s a hard decision for everyone, but it might be the best decision for you and your loved one in the long run. With all of the housing options out there, how do you know which one is right for the elderly person in your life?

If your family member does not require constant care and is still somewhat independent, it might come down to two options. Those options are assisted living and independent living. Read more >

For many caregivers, memory care communities signal the end of something, but it doesn’t have to be seen that way. Modern memory care communities are structured to help seniors with memory loss retain their memory and independence by providing specialized care, nutritious meals, social activities and more.

Making the transition from a personal home to a memory care community should be done in small steps. Here are some tips for caregivers to keep in mind. Read more >

When looking into assisted living for your loved one, it is important to find a community that is a good match.There is no one-size fits all approach. Each individual has their own unique set of needs, preferences and circumstances.  To meet these needs and enrich life, the level of care at an assisted living community should be tailored to match a person’s lifestyle.

This emphasis on personalized care is one thing that sets Brookdale’s apart. With our personalized assisted living approach, we are able to customize care for each resident. Through experience, we have learned that each individual and family is unique. In order to provide the best possible services, standards and quality of living, we recognize that we must also be unique. Read more >

Having the Conversation

For years, your parents have helped you through life’s most challenging situations. You have turned to them for their input and advice. Is it time to return the favor?

Although some things may be better left unsaid, having a conversation with your parents about aging is not one of those things. In fact, when it comes to having the conversation about senior living, you might say it’s always too soon until it’s too late.

This describes the circumstances too many of us find ourselves in when it comes to realizing the major transitions we face with our parents as they age. That’s why Brookdale is dedicated to helping you and your older adult parent begin a dialogue today. This conversation will help you plan as a family for life’s natural transitions into old age and support you in finding the right senior living option. Read more >

There is a broad array of senior living options available to seniors, from independent living, where seniors enjoy supportive services to skilled nursing communities that provide round-the-clock nursing care. The names of the different types of senior living options and the services provided can be confusing and terminology may vary from state to state, depending upon legal requirements within each state. In addition, many senior living options may overlap from one setting to another.

The earlier adult children and parents have conversations about the long-term living arrangements of the senior, the sooner they can partner and express their wishes and concerns. Planning can help ensure that the senior continues to thrive and maintain independence for as long as possible. We’re all aging and adapting to change. Initially, it may mean modifying a home or it could mean moving to a retirement community that has support options. Read more >

Carol Cummings, BSN, RN shares some coaching tips for having the conversation about senior living in her Optimum Life blog for Brookdale. 

Carol is a nationally recognized expert on senior health and well-being. For the past 15 years she has worked for Brookdale as a wellness professional at the community and corporate levels. In her current role as the senior director of Optimum Life® engagement and innovation for Brookdale, Carol is responsible for the creation of programs and services designed to integrate whole person wellness into Brookdale’s culture. Read more >

Perhaps your family feels like your loved one would be safer and enjoy life more if they moved to a senior living community. You wouldn’t worry about whether your loved one is eating enough nutritious meals. You’d feel confident that your loved one could get help if there was an emergency. And your loved one would be free from potential hazards, like forgetting to turn off the stove. These are all great reasons why senior living is often a better option than living alone. 

But many seniors don’t fully realize the benefits of senior living and how it can provide a safer and more life-enriching environment. So how do you explain the benefits, and help them see why a move to senior living could be a very good and positive option? Here are some tips for talking to your loved one and helping them see everything they would gain by moving. Read more >

Why is it so hard to talk to our aging parent or loved one about difficult subjects, such as getting older, needing help, or planning for being dependent? Sometimes, we just don’t want to face the fact that they are getting older. Or, maybe they don’t want to face the fact themselves and are in denial about their own aging process. Who can blame them? No one wants to picture one’s self needing help with walking, bathing, toileting or eating.

But, it must be done. If crisis hits, and no one has addressed the subject of what your parent wants, it can be enormously stressful on the adult children. Some of the stress can be avoided. Parents are living longer, but that often means living with impairments of advanced age. Everyone with an aging parent needs to have conversations about the future, and the possibility of needing help. Read more >

Making the Transition

The transition from a home you’ve lived in for many years to a new environment can trigger difficult emotions for everyone involved. Adult children may feel apprehensive about suggesting to mom and dad what to do, and aging parents may feel guilty for being a burden, or deny that they are ready to make a transition at all. It’s natural to have these feelings, but it’s also important to understand what’s causing them and how they can be managed. 

Resolving emotional uncertainty starts by understanding that you don’t have to face your journey alone. It helps to talk about your questions with those who care about you and identify a network of people and resources that can help. The decision to move is the beginning of a transition that can be a challenging and lengthy process. Whether it's moving to independent living, assisted living, memory care, or nursing care, navigating this journey requires planning, patience, and research. Read more >

Adjustments take time, and moving to a senior living community is no different. It can be hard at first, but after you settle into your spacious room with all of your belongs, it’ll begin to feel like home right away. To make the process easier, we’ve provided a few tips that will help you feel ready for this next step. Read more >

It’s okay to take time for yourself to deal with your emotions. You’ve probably only thought about how moving will affect your loved one, without giving any thought to how it’s going to affect you. But when you take time to emotionally prepare, you’ll be a better support system for your loved one during this transition. 

But how do you prepare? To help explain, here’s a scenario that might showcase what you’ll go through as well as some advice on how to navigate it. Read more >

Moving is stressful for everyone. From the packing to the closing of one chapter and opening of another, this change is monumental every time it happens in life. For seniors, however, a relocation can be particularly difficult. It’s important to recognize the challenges associated with a senior move so you can understand how to best help this loved one make the most of the new experiences he or she is about to have. Read more >

If you are overwhelmed by the thought of moving your loved one to an assisted living community, it may be beneficial to print out our checklist of important things to remember. There are two primary areas to consider -- what to pack and what to purchase.  Read more >

Where to Begin?

Start the conversation about senior living in your family.