Rick Wigginton

Chief Sales Officer

Rick Wigginton joined Brookdale in May 2019 and has served as Chief Sales Officer since January 2023. He previously served as Senior Vice President of Sales from May 2019 until December 2022. During his tenure at Brookdale, Wigginton has led work to optimize the sales and operational processes most aligned to topline growth. Mr. Wigginton has been an industry leader since 2005.

Prior to joining Brookdale, Rick served as Senior Vice President of Sales and Marketing for Holiday Retirement. He also served as the Senior Vice President of Sales, Marketing and Creative for Atria Senior Living.

Mr. Wigginton received a B.A. in voice from Campbellsville University as well as a master's in voice and choral conducting from The Southern Baptist Theological Seminary. He is also a longtime patron and former member of the Board of Trustees for Kentucky Opera.