California Consumer Privacy Notice

Updated: April 1, 2023

Welcome. This Privacy Policy (“Policy”) applies to all websites, systems, and other services operated by Brookdale Senior Living Inc. and its subsidiaries and affiliates (“Brookdale”), including without limitation www.brookdale.com (“Brookdale’s Resources”). Any reference to “we”, “us”, or “our” in this Policy shall refer to Brookdale. This Policy has been created in order to demonstrate and inform you of our firm commitment to privacy. The Policy describes how we collect, protect and use information we receive from visitors to www.brookdale.com and Brookdale’s resources, consumers, prospective consumers, or employees (which includes but is not limited to, current employees, job applicants, or sub-contracted employees) collectively referred throughout this Policy as (“consumer”).  This Policy applies to information collected through Brookdale’s Resources as well as information collected through any other means, including information you may provide to directly other than Brookdale’s Resources. This Policy does not address the use of information that is subject to the Health Insurance Portability and Accountability Act (“HIPAA”). For information about how Brookdale handles “protected health information” under HIPAA, please see our Policy of Privacy Practices.

If you are a California resident, for more information about your additional privacy rights, please see the section of this Policy titled “California Privacy Rights.”

If you are a Virginia resident, for more information about your additional privacy rights, please see the section of this Policy titled “Virginia Privacy Rights.”

CONTENTS OF THIS POLICY

1. The Information We Collect
2. How We Collect Information
3. How We Use and Disclose Collected Information
4. Categories of Information We Collect and Disclose
5. Sale and Disclosure of Personal Information for Targeted Advertising
6. Retention of Personal Information
7. Your Choices Regarding Collection, Use and Sharing of Personal Information
8. California Privacy Rights
9. Virginia Privacy Rights
10. Exercising Your Rights
11. Security
12. Our Commitment to Children’s Privacy
13. External Links
14. Consent and Jurisdiction
15. Modifications to our Privacy Policy
16. Contact Us

THE INFORMATION WE COLLECT

Brookdale collects directly from our consumers the following types of personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer: 

• Identifiers – this may include but is not limited to: your contact information, real name, alias, postal address, email address, online identifier or username, telephone number, social security number, driver’s license number, insurance policy number, or other similar identifiers.
• Contact and Financial Information – this may include but is not limited to: bank account number, debit card number, credit report information, and health information.
• Employment related information – this may include but is not limited to: compensation, bonuses, benefits, attendance, evaluations, performance reviews, discipline, personnel files, expenses, education, corporate credit card details, membership in professional organizations, professional certifications, work eligibility in order to comply with legal requirements, current and past employment history, employee preferences, such as preferred meals, seating and other travel preferences, desired work hours, work space preferences and preferred work supplies.
• Personal Information Categories From Cal. Civ. Code § 1798.80(e) – this may include but not limited to: photographs and physical description, medical information and benefits information. 
• Internet and Electronic Network Activity Information – this may include but is not limited to: browsing history, search history, and information regarding Consumer’s interaction with our website or advertisement, IP Addresses assigned to your computer by your Insert Service Provider.  Web servers automatically identify your computer by its IP address. We use your IP address to help diagnose problems with our server, to administer Brookdale’s Resources, avoid hacking attacks on Brookdale’s Resource’s including our website servers, and may use it to gather broad demographic information.
• Protected Characteristics – this may include but is not limited to: sex, race, ethnicity, military/veteran status, marital status, religion, and disability.
• Geolocation data – this may include but is not limited to: precise physical location, device location, movements, or travel patterns.
• Commercial Information – this may include but is not limited to: transaction information, records of purchase history or purchase tendencies.
• Audio, Electronic, or Visual Information – this may include but is not limited to: video recording in communications or surveillance on a Brookdale owned or managed community premises.
• Inferences from Personal Information Collected – this may include but is not limited to: creating consumer profiles reflecting preferences and predispositions.
• Education Information – this may include but is not limited to: education history, professional qualifications, work history and prior employer information.
• Anonymous Information – Anonymous Information is aggregate data that websites use to administer their website. It may include such information as your browser type or your Internet Protocol (IP) address. We may from time to time retain third parties to help us collect and aggregate visitor information on our website and through Brookdale’s Resources.
• Cookie Information – As is the case with many websites, Brookdale’s Resources use a technology called “cookies”, which are small data files that are downloaded onto your computer. The use of cookies is standard on the Internet, and allows us to tailor your visits to Brookdale’s Resources to your individual preferences. We may also contract with third party service providers who assign cookies to conduct site tracking for us. These companies use cookies solely to provide us with data about site traffic. Although most web browsers automatically accept cookies, you can change your browser to prevent cookies or notify you whenever you are sent a cookie. Even without accepting a cookie, you can still access most of the features on Brookdale’s Resources.
• Sensitive Personal Information (“SPI”) – Sensitive Personal Information is personal information that reveals:  
  • Social security number, driver’s license, state identification card or passport number;
  • Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account;
  • Your precise geolocation;
  • Your racial or ethnic origin, religious or philosophical believes, or union membership;
  • Contents of your mail, email, and text messages unless Brookdale is the intended recipient of the communication;
  • Genetic data;
  • Biometric information used to identify a consumer;
  • Health information; and
  • Information regarding a consumer’s sex life or sexual orientation.

Personal information does not include:

(1) De-identified or aggregated information;

(2) information that is lawfully made available from federal, state, or local government records, or information that Brookdale has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience; and

(3) information excluded from the California Consumer Privacy Act (“CCPA”), such as health or medical information covered under HIPAA, medical information governed by the California Confidentiality of Medical Information Act, personal information disclosed pursuant to the Driver’s Privacy Protection Act of 1994 (“DPPA”), financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”).

Sensitive Personal Information does not include publicly available information.

When you submit your information on Brookdale’s Resources, you agree to be contacted by a Brookdale Representative at the telephone number you've provided, in response to your inquiry, between the hours of 7AM and 11PM ET. You agree that we may use automatic telephone dialing systems and technology to contact you by phone or text message at the telephone number provided, and send you email notifications regarding promotions and related material on senior living.

HOW WE COLLECT INFORMATION

There are several different ways Brookdale collects your personal information.  The categories of sources in which may have collected your personal information includes the following:

• Website cookies.  The use of website cookies is standard on the Internet, and allows us to tailor your visits to Brookdale’s Resources to your individual preferences. We may also contract with third party service providers who assign cookies to conduct site tracking for us. These companies use cookies solely to provide us with data about site traffic;
• Directly from you via conversations, your interaction on our website, mail, e-mail, faxes, voicemails, and any documentation provided by you;
• Business transactions where we may buy, merge or partner with other companies or businesses, and in doing so, we would acquire consumer information. 
• Directly from you via employment applications or employment contracts;
• Vendors, such as marketing advertising vendors, data analytic vendors, website analytic providers, professional service vendors, customer service vendors, banking and financial partners, and marketing firms;
• Social media platforms and networks;
• Healthcare providers;
• Referral agencies; and
• Government agencies

HOW WE USE AND DISCLOSE COLLECTED INFORMATION

• The personal information collected by us may be used in a several ways including the following business and commercial purposes:
• Providing our services;
• Providing customer service;
• Providing you with promotional materials such as notifying you regarding certain services we provide, programs we provide and events that we are having;
• Understanding what information and services consumers want the most;
• Providing business support to Brookdale operations;
• Performing analytics and quality control;
• To conduct internal investigations and audits;
• Researching and testing features and improvements;
• Detecting and preventing fraud and security incidents;
• Debugging or repairing technical errors;
• Marketing our services;
• Managing personnel;
• Recruiting purposes such as evaluating applicants’ qualifications for employment, communicating with applicants, for diversity and inclusion purposes, and for record keeping purposes.
• Security and internal identification purpose;
• Conducting legal analysis;
• To comply with any applicable laws, regulations or statutory requirements;
• Business transfers; in the unlikely event that a portion or substantially all of Brookdale’s assets are sold or transferred to a third party, personal information would likely be transferred business assets;
• Developing and managing relationships with current or new business partners, vendors and other business partner personnel

CATEGORIES OF INFORMATION WE COLLECT AND DISCLOSE

The following chart provides information about the types of personal information we collect, the categories of sources from whom we collected the information, the business or commercial purposes for which collected the information, whether the information has been disclosed for a business purpose, and the categories of third parties with whom we have shared this information in the last 12 months.

Sale and Disclosure of Personal Information for Targeted Advertising

Brookdale does not directly sell your personal information, we may share your personal information with third parties outside of Brookdale as described below.  Certain states have adopted laws that contain a broad definition of “sale” or “share” and may view certain disclosures of personal information as sales or sharing under their respective definitions. 

For California consumers, in the previous 12 months, we have disclosed your personal information for cross-contextual or behavioral targeted advertising (which may constitute as "sale" or "sharing" under the California law), and we may continue to disclose, the following categories of personal information for the identified business or commercial purpose:

RETENTION OF PERSONAL INFORMATION

Brookdale will retain the information gathered in the above table as long as it is reasonably necessary for each disclosed purpose unless longer retention period is required by law. 

YOUR CHOICES REGARDING COLLECTION, USE AND SHARING OF PERSONAL INFORMATION

Brookdale supports the right of our visitors to choose. If you decide that you do not wish to receive special offers or promotional communications, you can contact us at partner@brookdale.com or at the address provided below, indicating that you would like to opt-out and no longer want to receive information relating to Brookdale’s Resources. 

Depending on your state of residency, you may have rights regarding your personal information, which are described below, and may include rights to correct, amend or delete your personal information. If you wish to exercise these rights, or make a request regarding your personal information, please contact us by email or postal mail at the addresses below or as described in the Exercising Your Rights section.

If you have consented to a use of your personal information and would like to revoke that consent, or would like to opt out of emails or other marketing, please contact us. Although it is not always possible to remove or modify certain information, we will make reasonable efforts to do so.

To make such a request, you may send an email or contact us by regular mail:

partner@brookdale.com
Brookdale Senior Living Inc.
6737 W. Washington Street, Suite 2300
Milwaukee, WI 53214

CALIFORNIA PRIVACY RIGHTS

The CCPA, which was amended by the California Privacy Rights Act of 2020 (“CPRA”), collectively referred to herein as the (“California Consumer Privacy Laws”), are laws that are intended to give California consumers more control, personal rights, and protections regarding the personal information that businesses collect about them.  The following rights can be exercised by California consumers regarding their personal information gathered by Brookdale:

• Right to Access.  California consumers have the right to access the personal information which Brookdale may have collected or retained about them.  If requested through a verifiable request, Brookdale shall provide you with a copy of your personal information which we collect as permitted by the California Consumer Privacy Laws, the information shall be in a portable and, to the extent technically feasible, readily useable format.  You may request to access your personal information collected by clicking here.
  • When you exercise your right to access your information, you can expect the following:
    • We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
    • We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
    • We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
    • In certain cases, a Request to Access may be denied. For example, if we cannot verify your identity or if providing you the information could create an unreasonable risk to someone’s security.  If we deny your request, we will explain why we denied it. If we deny a request, we will still try to provide you as much of the information as we can, but we will withhold the information subject to denial.
• Right to Know.  You have the right to know what personal information Brookdale has collected about you.  Therefore, you have the right to submit a verifiable request to Brookdale, by clicking here, requesting that we disclose the following, as defined by the California Consumer Privacy Laws:
  • What personal information Brookdale has collected;
  • The categories of personal information Brookdale has collected;
  • The categories of sources from which your personal information was collected;
  • The business purposes for collecting or sharing your personal information;
  • The categories of third parties to whom Brookdale may disclose your personal information; and
  • The specific pieces of personal information Brookdale has collected about you.   
  • When you exercise your right to know your information, you can expect the following:
    • We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
    • We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
    • We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
    •  In certain cases, a Request to Know may be denied. For example, if we cannot verify your identity or if providing you the information could create an unreasonable risk to someone’s security.  If we deny your request, we will explain why we denied it. If we deny a request, we will still try to provide you as much of the information as we can, but we will without the information subject to denial.
• Right to Deletion.  You have the right to submit a verifiable request for deletion of personal information under certain circumstances. You may request to delete your personal information collected by clicking here.
  • When you exercise your right to delete your information, you can expect the following:
    • After you request deletion, you will need to confirm that you want your information deleted.
    • We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
      
    • We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
      
    • We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
      
    • There may be times in which Brookdale may deny your request to delete information due to legal reasons consistent with the California Consumer Privacy Laws. If we deny a request, we will still try to provide you as much of the information as we can, but we will without the information subject to denial.
      
• Right to Correct.  You have the right to submit a verifiable request for correct inaccurate personal information.  Brookdale will use commercially reasonable efforts to correct the identified inaccurate information upon receiving a verifiable request.  You may request to correct your personal information collected by clicking here.
  • When you exercise your right to correct your information, you can expect the following:
    • You will need to specify the information you believe we have recorded incorrectly.
      
    • We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
      
    • We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
      
    • We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
      
    • In most cases, you will need to submit documentation to support your requested correction. For example, if you believe your mailing address is incorrect in our records, you will need to provide evidence of the correct mailing address. If we deny your request, we will explain why we denied it.
      
• Right to Opt-Out of the Sale or Sharing of Personal Information.  Brookdale does not sell personal information within the meaning of the California Consumer Privacy Laws.  You do have the right to opt-out of disclosing and sharing your personal information obtained by Brookdale for cross-context behavioral advertising.  You may request to opt-out by clicking here. 
  
• Right to Limit Use of Sensitive Personal Information.  You have the right to limit the use and disclosure of your SPI (defined above) obtained by Brookdale.  You can make a request to limit the use or disclosure of your Sensitive Personal Information by clicking here. 
  
• Right to Non-Discrimination.   If you choose to exercise your privacy rights under the California Consumer Privacy Laws, we will not charge you different prices or provide different quality of services unless those differences are related to your personal information or otherwise permitted by law.
  

Please note that these specific California privacy rights does not apply if all of the personal information Brookdale collects is exempt from the California Privacy Laws.  The California Privacy Laws do not apply to personal information that is publically available or information that is already protected by other laws such as health or medical information covered under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), medical information governed by the California Confidentiality of Medical Information Act, personal information disclosed pursuant to the Driver’s Privacy Protection Act of 1994 (“DPPA”), financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”).  The California Privacy Laws also do not apply to de-identified or aggregated information. 

CALIFORNIA SHINE THE LIGHT LAW

If you are our customer and a California resident, you may ask us to provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. To do so, email us at partner@brookdale.com or submit a request in writing to:

Brookdale Senior Living Inc.

Attn: Privacy Compliance, Director

6737 W. Washington Street, Suite 2300

Milwaukee, WI 53214

VIRGINIA PRIVACY RIGHTS

The VCDPA is a law that is intended to provide consumers in the state of Virginia privacy rights and protection regarding their personal information, also known as, Personal Data in Virginia.  The following rights can be exercised by Virginia consumers regarding their Personal Data gathered by Brookdale:

• Right to Know.  The right to know whether or not Brookdale is processing their Personal Data. 
• Right to Access Personal Data.  The right to access and obtain a copy of the Personal Data collected in a portable and, to the extent technically feasible, readily usable format.
• Right to Correct.  The right to request that Brookdale correct inaccuracies in the Personal Data that we have collected from you.  We may deny certain requests or fulfil only a portion of the request, based upon our legal rights and obligations. 
• Right to Deletion.  The right to request deletion of your Personal Data provided by you or obtained by Brookdale. 
• Right to Opt-Out.  Brookdale does not collect Personal Data defined by the VCDPA which includes disclosing or making available Personal Data to a third party in exchange for money.  Virginia consumers have the right to direct Brookdale to not process Personal Data for the purposes of (i) targeted advertising, (ii) sale, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
• Right to Appeal.  The right to appeal Brookdale’s refusal to take action regarding your privacy rights request.
• Right to Non-Discrimination.  If a Virginia consumer chooses to exercise their privacy rights under the VCDPA Brookdale will not charge you different prices or provide different quality of services unless those differences are related to their Personal Data or otherwise permitted by law.

Please note that these specific rights awarded to Virginia residents will not apply if the Personal Data Brookdale collects from you or if all of the information we collect is exempt from the statute (for example, the VCDPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available).  Additionally, these Virginia specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

To make a request regarding one of the aforementioned Virginia Privacy Rights, please follow the instructions below under the section titled “Exercising Your Rights”. 

When you exercise your right to correct your information, you can expect the following:

• Brookdale will respond to your request without undue delay, but in all cases within 45 days of receipt of the request submitted as described in the “Exercise Your Rights” section below. The response period may be extended by an additional 45 days if reasonably necessary, but we will inform you of any such extension within the initial 45-day period.
• If Brookdale declines to take action regarding your request, we will let you know within 45 days of receipt of the request the reasons for declining to take the action requested and provide you with instructions for how to appeal the decision.
• You will not be charged for submitting up to two consumer requests per year unless your request is clearly unfounded, excessive, or repetitive. In those events, we may charge you a reasonable fee to cover our administrative costs or decline to act on the request.
• If we are unable to authenticate your request, e.g., confirm that you are who you say you are, we are not required to comply with your request and we may request additional information to authenticate you and your request.
  
• If we refuse to take action on your request, you can appeal our determination. You can submit an appeal by contacting us as provided in the Exercising Your Rights section. We will respond to your appeal within 60 days of receipt and provide a written explanation of the reasons for the decision. If your appeal is denied, we will provide you with information on how to contact the Virginia Attorney General to submit a complaint.
  

EXERCISING YOUR RIGHTS

You can exercise the rights mentioned in this Policy by submitting a verifiable consumer request by filling out a request form by clicking here, calling toll-free at 1-800-236-3454 or emailing us at partner@brookdale.com.  To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you request access to, correction of and/or deletion of your personal information, we may require you to provide additional information to help us identify you.

Consumers may designate an authorized agent to make a request on their behalf. We will deny requests from agents that do not submit proof of authorization from you. To verify that an authorized agent has authority to act for you, we may require a copy of a power of attorney or require that you provide the authorized agent with written permission and verify your own identity with us.

SECURITY

Brookdale’s Resources incorporates appropriate safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information we have collected. We have put in place reasonable precautions to protect information from loss, misuse and alteration. While on a secure page, the lock icon on the bottom of Web browsers such as Google Chrome, Mozilla Firefox and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open, when you are just “surfing”. Security of information communicated by or to us over the Internet is of utmost concern to us; unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Please note that your email or other electronic correspondence with us through Brookdale’s Resources, like most, if not all, non-encrypted Internet communications, may be accessed and viewed by other Internet users, without your knowledge and permission, while in transit to us. For that reason, to protect your privacy, please do not use email or the contact forms provided through Brookdale’s website to communicate information to us that you consider confidential. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or through Brookdale’s website, and you do so at your own risk. Once we receive your transmission, we will use reasonable efforts to ensure its security on our internal systems. Depending on the nature of the inquiry, your communication may be discarded or archived. If you wish, you may contact us instead via telephone at the numbers provided throughout Brookdale’s Resources.

OUR COMMITMENT TO CHILDREN'S PRIVACY

Protecting the privacy of children is very important to us. The Children’s Online Privacy and Protection Act of 1998 (“COPPA”) defines a “Child” as anyone under the age of 13. We do not collect or maintain information obtained through Brookdale’s Resources from those we actually know are under 13, and no part of Brookdale’s Resources is structured to attract anyone under 13. If we learn that a visitor is under 13 and has submitted personal information to us, we will delete that information promptly or seek verifiable parental or legal guardian consent to retain such information.

EXTERNAL LINKS

Brookdale’s website may provide links and/or ad banners to various websites or sponsors that we do not control for your convenience. When you click on one of these links, you will be transferred out of Brookdale’s website and connected to the website of the organization or company that you selected. We are not responsible for the nature, quality or accuracy of the content or opinions expressed in such websites, and such websites are not investigated, monitored or checked for quality, accuracy or completeness by us. Inclusion of any linked website on Brookdale’s Resources does not imply or express an approval or endorsement of the linked website by us, or of any of the content, opinions, products or services provided on these websites. Even if an affiliation exists between the Brookdale’s Resources and a third-party website, we exercise no control over the linked website. Each of these linked websites maintains its own independent privacy and data collection policies and procedures. While we expect our partners, advertisers and affiliates to respect the privacy of our users, we cannot be responsible for the actions of third parties. If you visit a website that is linked to Brookdale’s Resources, we encourage you to consult that website’s privacy policy before providing any personal information and whenever interacting with any website.

CONSENT AND JURISDICTION

Brookdale’s Resources are controlled, operated and administered entirely within the United States. By using Brookdale’s Resources, you signify your agreement to the terms of this Policy. If you do not agree with this Policy, please do not disclose any personal information through Brookdale’s Resources. This Policy and the use of Brookdale’s Resources are governed by Tennessee law. Any claim related to Brookdale’s Resources or this Policy shall be brought in a federal or state court in Nashville, Tennessee, within one year after the claim arises. Users of Brookdale’s Resources consent to the jurisdiction and venue of such courts as the most convenient and appropriate for the resolution of disputes concerning this Policy. This Policy and the notices outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any third party.

MODIFICATIONS TO OUR PRIVACY NOTICE

We may change, modify, add and/or delete all or portions of this Policy at any time, at our discretion, and modifications are effective upon being posted on Brookdale’ Resources. If we decide to change this Policy, we will post those changes on the home page of Brookdale’s Resources and any other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. You are responsible for reviewing this Policy periodically to ensure that you are aware of any changes to it. If we make material changes to this Policy, we will notify you by means of a notice on the Brookdale’s website’s home page.

CONTACT US

We welcome your questions, comments and feedback pertaining to your privacy.  In the event you have any questions and need to contact us regarding your privacy, please contact us by calling us at 1-800-236-3454, emailing us at partner@brookdale.com, visiting our website at https://www.brookdale.com/en/privacy-policy.html, or mailing us your concerns to:

Brookdale Senior Living Inc.

Attn: Privacy Compliance, Director

6737 W. Washington Street, Suite 2300

Milwaukee, WI 53214

privacyofficer@brookdale.com

Terms of Use
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Equal Employment Opportunity Policy
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HIPAA Information
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Illinois Biometric Information
Illinois Biometric Information Privacy Policy