Privacy Policy

Updated: January 1, 2025

Welcome. This Privacy Policy (“Policy”) applies to all websites, systems, and other services operated by Brookdale Senior Living Inc. and its subsidiaries and affiliates (“Brookdale”), including without limitation www.brookdale.com (“Brookdale’s Resources”). Any reference to “we”, “us”, or “our” in this Policy shall refer to Brookdale. This Policy has been created in order to demonstrate and inform you of our firm commitment to privacy. The Policy describes how we collect, protect and use information we receive from consumers, prospective consumers, or employees (which includes but is not limited to, current employees, job applicants, or sub-contracted employees) collectively referred throughout this Policy as (“consumer”) as they interact with Brookdale’s Resources. This Policy applies to information collected through Brookdale’s Resources as well as information collected through any other means, including information consumers provide directly to Brookdale. This Policy does not address the use of information that is subject to the Health Insurance Portability and Accountability Act (“HIPAA”). For information about how Brookdale handles “protected health information” under HIPAA, please see our Policy of Privacy Practices. For individuals in Nevada and the State of Washington, you have additional rights under state laws regarding personally identifiable data that is not subject to HIPAA but that is linked or reasonably linkable to you and that identifies your past, present or future physical or mental health status (known as “consumer health data”). For information on how Brookdale handles consumer health data, please see our Consumer Health Privacy Policy.

CONTENTS OF THIS POLICY

The Information We Collect
How We Collect Information
How We Use and Disclose Collected Information
Categories of Information We Collect and Disclose
Sale and Disclosure of Personal Information for Targeted Advertising
Retention of Personal Information
Your Choices Regarding Collection, Use and Sharing of Personal Information
Your Privacy Rights
California Privacy Rights
Colorado Privacy Rights
Connecticut Privacy Rights
Delaware Privacy Rights
New Jersey Privacy Rights
Oregon Privacy Rights
Texas Privacy Rights
Virginia Privacy Rights
Nevada Privacy Rights
Exercising Your Rights
Security
Our Commitment to Children’s Privacy
External Links
Consent and Jurisdiction
Modifications to our Privacy Policy
Contact Us

THE INFORMATION WE COLLECT

Brookdale collects directly from our consumers the following types of personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer:

Identifiers – this may include but is not limited to: your contact information, real name, alias, postal address, email address, online identifier or username, telephone number, social security number, driver’s license number, insurance policy number, or other similar identifiers.
Contact and Financial Information – this may include but is not limited to: bank account number, debit card number, credit report information, and health information.
Employment Related Information – this may include but is not limited to: compensation, bonuses, benefits, attendance, evaluations, performance reviews, discipline, personnel files, expenses, education, corporate credit card details, membership in professional organizations, professional certifications, work eligibility in order to comply with legal requirements, current and past employment history, employee preferences, such as preferred meals, seating and other travel preferences, desired work hours, work space preferences and preferred work supplies.
Background Screening Information – this may include but is not limited to: background screening of criminal history or sex offender registration.
Personal Information Categories From Cal. Civ. Code § 1798.80(e) – this may include but not limited to: photographs and physical description, medical information and benefits information.
Internet and Electronic Network Activity Information – this may include but is not limited to: browsing history, search history, and information regarding a Consumer’s interaction with our website or advertisement and IP Addresses assigned to a computer by the Internet Service Provider. Web servers automatically identify your computer by its IP address. We use your IP address to help diagnose problems with our server, to administer Brookdale’s Resources, avoid hacking attacks on Brookdale’s Resource’s including our website servers, and we may use it to gather broad demographic information.
Protected Characteristics – this may include but is not limited to: sex, race, ethnicity, military/veteran status, marital status, religion, and disability.
Geolocation Data –Although we do not collect precise physical location, we may collect information on your region or postal code, personnel device location, personnel movements, or personnel travel patterns.
Commercial Information – this may include but is not limited to: transaction information, records of purchase history or purchase tendencies.
Audio, Electronic, or Visual Information – this may include but is not limited to: video recording in communications or surveillance on a Brookdale owned or managed community premises.
Inferences from Personal Information Collected – this may include but is not limited to: creating consumer profiles reflecting preferences and predispositions.
Education Information – this may include but is not limited to: education history, professional qualifications, work history and prior employer information.
Cookie Information – As is the case with many websites, Brookdale’s Resources use a technology called “cookies”, which are small data files that are downloaded onto your computer, and similar tracking technologies such as pixels and clear gifs. The use of such tracking technologies is standard on the Internet, and allows us to tailor your visits to Brookdale’s Resources to your individual preferences. We engage with third party service providers who assign cookies and other tracking technologies on Brookdale’s Resources. Although most web browsers automatically accept cookies, you can change your browser to prevent cookies or notify you whenever you are sent a cookie. Even without accepting a cookie, you can still access most of the features on Brookdale’s Resources.

You can choose whether to accept cookies by changing the settings on your browser or device. If you choose to disable cookies, however, your experience with the Resources may be impaired and some features may not work as they were intended.

Additionally, Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked, and Global Privacy Control (“GPC”) is an add-on or browser preference that signals that you do not want Personal Information collected. We do not currently respond to Do Not Track features or signals but do honor GPC signals where required by applicable law.

You can choose to limit the data that third-party services share with us using the options provided to you by the applicable third-party service. You can also disconnect your use of the Resources from the third-party service at any time using the options provided to you by the applicable third-party service. Please note, however, that if you disconnect from the third-party service, that will not delete the data we may have previously collected while you were connected.
Sensitive Personal Information (“SPI”) – Sensitive Personal Information is personal information that reveals:
- Social security number, driver’s license, state identification card or passport number;
- Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account;
- Your precise geolocation;
- Your racial or ethnic origin, religious or philosophical beliefs, or union membership;
- Contents of your mail, email, and text messages unless Brookdale is the intended recipient of the communication;
- Genetic data;
- Biometric information used to identify a consumer;
- Health information; and
- Information regarding a consumer’s sex life or sexual orientation.

Personal information does not include:

(1) De-identified or aggregated information (which Brookdale does not attempt to re-identify);

(2) information that is lawfully made available from federal, state, or local government records, or information that Brookdale has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience; and

(3) information excluded from coverage under applicable state privacy laws, such as health or medical information covered under HIPAA, medical information governed by the California Confidentiality of Medical Information Act, personal information disclosed pursuant to the Driver’s Privacy Protection Act of 1994 (“DPPA”), financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”).

Sensitive Personal Information does not include publicly available information.

For individuals in Nevada and the State of Washington, you can find additional information on how Brookdale handles consumer health data in our Consumer Health Data Privacy Policy.

When you submit your information on Brookdale’s Resources, you agree to be contacted by a Brookdale Representative at the telephone number you've provided, in response to your inquiry, between the hours of 7AM and 11PM ET. You agree that we may use automatic telephone dialing systems and technology to contact you by phone or text message at the telephone number provided, and send you email notifications regarding promotions and related material on senior living.

HOW WE COLLECT INFORMATION

There are several different ways Brookdale collects your personal information. The categories of sources in which may have collected your personal information includes the following:

Website cookies. The use of website cookies is standard on the Internet, and allows us to tailor your visits to Brookdale’s Resources to your individual preferences. We may also contract with third party service providers who assign cookies to conduct site tracking for us. These companies use cookies solely to provide us with data about site traffic;
Directly from you via conversations, your interaction on our website, mail, e-mail, faxes, voicemails, and any documentation provided by you;
Business transactions where we may buy, merge or partner with other companies or businesses, and in doing so, we would acquire consumer information.
Directly from you via employment applications or employment contracts;
Vendors, such as marketing advertising vendors, data analytic vendors, website analytic providers, professional service vendors, customer service vendors, banking and financial partners, and marketing firms;
Social media platforms and networks;
Healthcare providers;
Referral agencies; and
Government agencies

HOW WE USE AND DISCLOSE COLLECTED INFORMATION

The personal information collected by us may be used in a several ways including the following business and commercial purposes:

Providing our services;
Providing customer service;
Providing you with promotional materials such as notifying you regarding certain services we provide, programs we provide and events that we are having;
Understanding what information and services consumers want the most;
Providing business support to Brookdale operations;
Performing analytics and quality control;
To conduct internal investigations and audits;
Researching and testing features and improvements;
Detecting and preventing fraud and security incidents;
Debugging or repairing technical errors;
Marketing our services;
Managing personnel;
Recruiting purposes such as evaluating applicants’ qualifications for employment, communicating with applicants, for diversity and inclusion purposes, and for record keeping purposes.
Security and internal identification purpose;
Conducting legal analysis;
To comply with any applicable laws, regulations or statutory requirements;
Business transfers; in the unlikely event that a portion or substantially all of Brookdale’s assets are sold or transferred to a third party, personal information would likely be transferred business assets;
Developing and managing relationships with current or new business partners, vendors and other business partner personnel

CATEGORIES OF INFORMATION WE COLLECT AND DISCLOSE

The following chart provides information about the types of personal information we collect, the categories of sources from whom we collected the information, the business or commercial purposes for which collected the information, whether the information has been disclosed for a business purpose, and the categories of third parties with whom we have shared this information in the last 12 months.

Type of Information	Categories of Sources	Business or commercial purposes for collection	Disclosed for a Business Purpose?	Third parties to whom Disclosed for Business Purpose
Identifiers and Categories of Personal Information Under State Law	Directly from the consumer; Website cookies; Vendors; Social Media Platforms and Networks; Healthcare providers; Referral agencies; and Government agencies	As described above, e.g., to provide you with services, marketing our services, and for internal purposes such as managing personnel and employment matters.	Yes	Internet service providers; Analytics providers; Advertising networks; Healthcare providers; Professional services providers; Government agencies; and Brookdale subsidiaries
Contact and Financial Information	Directly from the consumer; Vendors; Social media platforms and Networks; Healthcare providers; Referral agencies; and Government agencies	As described above, e.g., to provide you with services, complete transactions, legal reporting requirements and for internal purposes	Yes	Internet service providers; Healthcare providers; Financial and banking partners; Professional services providers; Government agencies; and Brookdale subsidiaries
Internet and Electronic Network Activity Information	Website cookies; Vendors; Social media platforms and networks	As described above regarding cookies, e.g., for internal purposes such as quality assurance audits and security audits, and for marketing purposes	Yes	Internet service providers; Analytics providers; Advertising networks; and Brookdale subsidiaries
Protected Characteristics	Directly from the consumer; Social media platforms and networks; Healthcare providers; and Government agencies	As described above, e.g., internal reporting and analytics purposes	Yes	Analytics providers; Healthcare providers; Professional services providers; Government agencies; and Brookdale subsidiaries
Geolocation Data	Platforms, including electronic device applications	As described above regarding cookies, e.g., for internal purposes such managing employee related emergencies and to monitor for compliance with Brookdale policies, and for marketing purposes.	Yes	Internet service providers; Analytics providers; Advertising networks; and Brookdale subsidiaries
Commercial Information	Directly from the consumer; Website cookies; Vendors; Referral agencies; and Government agencies	As described above, e.g., for internal purposes, and marketing purposes.	Yes	Internet service providers; Analytics providers; Advertising networks; Professional services providers; Government agencies; and Brookdale subsidiaries
Audio, Electronic, or Visual Information	Directly from consumer, directly from Brookdale locations; and Social media platforms and networks;	Operational, safety and other business purposes; for internal training and quality assurance purposes.	Yes	Healthcare providers; Professional services providers; Government agencies; and Brookdale subsidiaries
Inferences from Personal Information Collected	The original sources are the above sources of the underlying data that is compiled and directly from the consumer.	As described above, in order to facilitate more targeted marketing, as well as for internal reporting, managing personnel and employment matters and analytics purposes	Yes	Analytics providers; Advertising networks; and Brookdale subsidiaries
Employment and Professional Information	The original sources are the above sources of the underlying data that is compiled and directly from the consumer	To manage personnel and employment matters; to conduct monitoring, security and compliance, and to conduct our business and provide our services	Yes	Professional services providers; Government agencies; and Brookdale subsidiaries
Background Screening Information	The original sources are the above sources of the underlying data that is compiled and directly from the consumer and Government Agencies	To manage personnel and employment matters; to conduct monitoring, security and compliance, and to conduct our business and provide our services	Yes	Professional services providers; Government agencies; and Brookdale subsidiaries
Sensitive Personal Information	Directly from the consumer; Website cookies; Vendors; Social media platforms and networks; Healthcare providers; Referral agencies; and Government agencies	Internal reporting and analytics purposes, and providing our services.	Yes	Healthcare providers; Professional services providers; Government agencies; and Brookdale subsidiaries

SALE AND DISCLOSURE OF PERSONAL INFORMATION FOR TARGETED ADVERTISING

Brookdale does not directly sell your personal information, we may share your personal information with third parties outside of Brookdale as described below. Certain states have adopted laws that contain a broad definition of “sale” or “share” and may view certain disclosures of personal information as sales or sharing under their respective definitions.

For California consumers, in the previous 12 months, we have disclosed your personal information for cross-contextual or behavioral targeted advertising (which may constitute as "sale" or "sharing" under the California law), and we may continue to disclose, the following categories of personal information for the identified business or commercial purpose:

Types of Personal Information	Sold or Disclosed for Targeted Advertising	Third Parties to Whom Sold or Disclosed for Targeted Advertising	Business or Commercial Purposes for Selling or Disclosing for Targeted Advertising
Identifiers	Disclosed for Targeted Advertising	Shared with Analytics Providers and Marketing and Advertising Providers	As described above, e.g., for Marketing and advertising our services and internal purposes.
Internet and Electronic Network Activity Information	Disclosed for Targeted Advertising	Shared with Analytics Providers and Marketing and Advertising Providers	As described above, e.g., for Marketing and advertising our services and internal purposes.
Inferences from Personal Information	Disclosed for Targeted Advertising	Shared with Analytics Providers and Marketing and Advertising Providers	As described above, e.g., for Marketing and advertising our services and internal purposes.
Geolocation data	Disclosed for Targeted Advertising	Shared with Analytics Providers and Marketing and Advertising Providers	As described above, e.g., for Marketing and advertising our services and internal purposes.

RETENTION OF PERSONAL INFORMATION

Brookdale will retain the information gathered in the above table as long as it is reasonably necessary for each disclosed purpose unless longer retention period is required by law.

YOUR CHOICES REGARDING COLLECTION, USE AND SHARING OF PERSONAL INFORMATION

Brookdale supports the right of our visitors to choose. If you decide that you do not wish to receive special offers or promotional communications, you can contact us at partner@brookdale.com or at the address provided below, indicating that you would like to opt-out and no longer want to receive information relating to Brookdale’s Resources.

Depending on your state of residency, you may have rights regarding your personal information, which are described below, and may include rights to correct, amend or delete your personal information. If you wish to exercise these rights, or make a request regarding your personal information, please contact us by email or postal mail at the addresses below or as described in the Exercise Your Rights section.

If you have consented to a use of your personal information and would like to revoke that consent, or would like to opt out of emails or other marketing, please contact us. Although it is not always possible to remove or modify certain information, we will make reasonable efforts to do so.

To make such a request, you may send an email or contact us by regular mail:

partner@brookdale.com
Brookdale Senior Living Inc.
105 Westwood Place, Suite 400
Brentwood, TN 37027

STATE PRIVACY RIGHTS

A number of states have enacted laws that are intended to give consumers more control, personal rights, and protections regarding the personal information that businesses collect about them. Depending on where you live, you may have specific rights with respect to the personal information gathered by Brookdale:

Right to Access. Consumers in certain states have the right to access the personal information which Brookdale may have collected or retained about them. If requested through a verifiable request, Brookdale shall provide you with a copy of your personal information which we collect as permitted by the applicable state privacy law, the information shall be in a portable and, to the extent technically feasible, readily useable format. You may request to access your personal information collected by clicking here.
- When you exercise your right to access your information, you can expect the following:
  - We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
  - We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
  - We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
  - In certain cases, a Request to Access may be denied. For example, if we cannot verify your identity or if providing you the information could create an unreasonable risk to someone’s security. If we deny your request, we will explain why we denied it. If we deny a request, we will still try to provide you as much of the information as we can, but we will withhold the information subject to denial.
Right to Know. Consumers in specific states have the right to know whether Brookdale has processed their personal information, or what personal information Brookdale has collected about them. Therefore, you have the right to submit a verifiable request to Brookdale, by clicking here, requesting that we disclose the following, as defined by applicable state law:
- What personal information Brookdale has collected;
- The categories of personal information Brookdale has collected;
- The categories of sources from which your personal information was collected;
- The business purposes for collecting or sharing your personal information;
- The categories of third parties to whom Brookdale may disclose your personal information; and
- The specific pieces of personal information Brookdale has collected about you.
- When you exercise your right to know your information, you can expect the following:
  - We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
  - We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
  - We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
  - In certain cases, a Request to Know may be denied. For example, if we cannot verify your identity or if providing you the information could create an unreasonable risk to someone’s security. If we deny your request, we will explain why we denied it. If we deny a request, we will still try to provide you as much of the information as we can, but we will without the information subject to denial.
Right to Deletion. Consumers in specific states have the right to submit a verifiable request for deletion of personal information under certain circumstances. You may request to delete your personal information collected by clicking here.
- When you exercise your right to delete your information, you can expect the following:
  - After you request deletion, you will need to confirm that you want your information deleted.
  - We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
  - We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
  - We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
  - There may be times in which Brookdale may deny your request to delete information due to legal reasons consistent with applicable state law. If we deny a request, we will still try to provide you as much of the information as we can, but we will without the information subject to denial.
Right to Correct. Consumers in specific states have the right to submit a verifiable request to correct inaccurate personal information. Brookdale will use commercially reasonable efforts to correct the identified inaccurate information upon receiving a verifiable request. You may request to correct your personal information collected by clicking here.
- When you exercise your right to correct your information, you can expect the following:
  - You will need to specify the information you believe we have recorded incorrectly.
  - We will verify your identity. You will need to provide us with certain information such as your name, email address, physical address, or other information, as relevant, so we can verify that you are who you say you are. Which information may depend on the type and sensitivity of information requested.
  - We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us 1-800-236-3454 or emailing us at partner@brookdale.com.
  - We will respond to your request within 45 days. If necessary, we may need additional time to respond, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
  - In most cases, you will need to submit documentation to support your requested correction. For example, if you believe your mailing address is incorrect in our records, you will need to provide evidence of the correct mailing address. If we deny your request, we will explain why we denied it.
Right to Opt-Out of the Sale of Personal Information or Cross-Context Behavioral Advertising. Brookdale does not sell personal information within the meaning of certain applicable state laws. Specific states allow consumers the right to opt-out of disclosing and sharing their personal information obtained by Brookdale for cross-context behavioral advertising. You may request to opt-out by clicking here.
Right to Limit Use of Sensitive Personal Information. Consumers in specific states have the right to limit the use and disclosure of your Sensitive Personal Information obtained by Brookdale. You can make a request to limit the use or disclosure of your Sensitive Personal Information by clicking here.
Right to Non-Discrimination. If you choose to exercise your privacy rights under applicable state law, we will not charge you different prices or provide different quality of services unless those differences are related to your personal information or otherwise permitted by law.

Please note that these specific privacy rights do not apply if all of the personal information Brookdale collects is exempt from applicable law. Most of the applicable laws do not apply to personal information that is publically available or information that is already protected by other laws such as health or medical information covered under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), personal information disclosed pursuant to the Driver’s Privacy Protection Act of 1994 (“DPPA”), and financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”). Most applicable laws also do not apply to de-identified or aggregated information.

CALIFORNIA PRIVACY RIGHTS

The California Consumer Privacy Act (“CCPA”), which was amended by the California Privacy Rights Act of 2020 (“CPRA”), collectively referred to herein as the (“California Consumer Privacy Laws”), are laws that are intended to give California consumers more control, personal rights, and protections regarding the personal information that businesses collect about them. Please note that the California Consumer Privacy Laws provide for some exempted uses of Sensitive Personal Information that is not subject to requests to limit the use or disclosure.

The following rights, as detailed in Your Privacy Rights section above, can be exercised by California consumers regarding their personal information gathered by Brookdale:

The right to know
The right to receive a copy of your personal information
The right to correct
The right to request deletion
The right to limit the use of sensitive personal information
The right to opt-out of sale or certain disclosures of your personal information
The right to non-discrimination.

Please note that these specific California privacy rights do not apply if all of the personal information Brookdale collects is exempt from the California Consumer Privacy Laws. The California Consumer Privacy Laws do not apply to personal information that is publically available or information that is already protected by other laws such as health or medical information covered under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), personal information disclosed pursuant to the Driver’s Privacy Protection Act of 1994 (“DPPA”), financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”). The California Consumer Privacy Laws also do not apply to de-identified or aggregated information.

If you would like to exercise any of these specific rights please refer to the Exercise Your Rights section in this Policy.

COLORADO PRIVACY RIGHTS

The Colorado Privacy Act (“CPA”) is a law that is intended to provide consumers in the state of Colorado privacy rights and protection regarding their personal information, also known as “Personal Data” in Colorado. The following rights can be exercised by Colorado consumers regarding their Personal Data gathered by Brookdale:

The right to know
The right to receive a copy of your Personal Data
The right to correct
The right to request deletion of your Personal Data
The right to opt-out of sales or certain disclosures of your Personal Data
The right to appeal Brookdale’s refusal to take action regarding your privacy rights request
The right to non-discrimination.

Please note that these specific rights awarded to Colorado residents will not apply if the Personal Data Brookdale collects from you, or if all of the information we collect, is exempt from the statute (for example, the CPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available). Additionally, these Colorado specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

If we refuse to take action on your request, you can appeal our determination. You can submit an appeal by contacting us as provided in the Exercise Your Rights section. We will respond to your appeal within 45 days of receipt and provide a written explanation of the reasons for the decision. If your appeal is denied, we will provide you with information on how to contact the Colorado Attorney General to submit a complaint. If you would like to exercise any of these specific rights, please refer to the Exercise Your Rights section in this Policy.

CONNECTICUT PRIVACY RIGHTS

The Connecticut Data Privacy Act (“CTDPA”) is a law that is intended to provide consumers in the state of Connecticut privacy rights and protection regarding their personal information, also known as “Personal Data” in Connecticut. The following rights can be exercised by Connecticut consumers regarding their Personal Data gathered by Brookdale:

The right to know
The right to receive a copy of your Personal Data
The right to correct
The right to request deletion of your Personal Data
The right to opt-out of sales or certain disclosures of your Personal Data
The right to appeal Brookdale’s refusal to take action regarding your privacy rights request
The right to non-discrimination.

Please note that these specific rights awarded to Connecticut residents will not apply if the Personal Data Brookdale collects from you, or if all of the information we collect, is exempt from the statute (for example, the CTDPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available). Additionally, these Connecticut specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

If we refuse to take action on your request, you can appeal our determination. You can submit an appeal by contacting us as provided in the Exercise Your Rights section. We will respond to your appeal within 60 days of receipt and provide a written explanation of the reasons for the decision. If your appeal is denied, we will provide you with information on how to contact the Connecticut Attorney General to submit a complaint.

DELAWARE PRIVACY RIGHTS

The Delaware Personal Data Privacy Act (“DPDPA”) is a law that is intended to provide consumers in the state of Delaware privacy rights and protection regarding their personal information, also known as “Personal Data” in Delaware. The following rights can be exercised by Delaware consumers regarding their Personal Data gathered by Brookdale:

The right to know whether we are processing your personal data
The right to receive a copy of your Personal Data
The right to correct
The right to request deletion
The right to opt-out of sales or certain disclosures of your Personal Data
The right to appeal a Controller’s refusal to take action regarding a privacy rights request
The right to non-discrimination
The right to obtain a list of the specific third parties to which the Brookdale has disclosed the consumer’s personal data.

Please note that these specific rights awarded to Delaware residents will not apply if the Personal Data Brookdale collects from you, or if all of the information we collect, is exempt from the statute (for example, the DPDPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available). Additionally, these Delaware specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

NEW JERSEY PRIVACY RIGHTS

The New Jersey Privacy Act (“NJPA”) is a law that is intended to provide consumers in the state of New Jersey privacy rights and protection regarding their personal information, also known as “Personal Data” in New Jersey. The following rights can be exercised by Oregon consumers regarding their Personal Data gathered by Brookdale:

The right to know whether we are processing your personal data
The right to receive a copy of your Personal Data
The right to correct
The right to request deletion
The right to opt-out of sales or certain disclosures of your Personal Data
The right to appeal a Controller’s refusal to take action regarding a privacy rights request
The right to non-discrimination.

Please note that these specific rights awarded to New Jersey residents will not apply if the Personal Data Brookdale collects from you, or if all of the information we collect, is exempt from the statute (for example, the NJPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available). Additionally, these New Jersey specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

OREGON PRIVACY RIGHTS

The Oregon Consumer Privacy Act (“OCPA”) is a law that is intended to provide consumers in the state of Oregon privacy rights and protection regarding their personal information, also known as “Personal Data” in Oregon. The following rights can be exercised by Oregon consumers regarding their Personal Data gathered by Brookdale:

The right to know whether we are processing your personal data
The right to a list of specific third parties to whom we have disclosed personal data
The right to receive a copy of your Personal Data
The right to correct
The right to request deletion
The right to opt-out of sales or certain disclosures of your Personal Data
The right to appeal a Controller’s refusal to take action regarding a privacy rights request
The right to non-discrimination.

Please note that these specific rights awarded to Oregon residents will not apply if the Personal Data Brookdale collects from you or if all of the information we collect is exempt from the statute (for example, the OCPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available). Additionally, these Oregon specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

If you would like to exercise any of these specific rights please refer to the Exercise Your Rights section in this Policy.

TEXAS PRIVACY RIGHTS

The Texas Data Privacy and Security Act (“TDPSA”) is a law that is intended to provide consumers in the state of Texas privacy rights and protection regarding their personal information, also known as “Personal Data” in Texas. The following rights can be exercised by Texas consumers regarding their Personal Data gathered by Brookdale:

The right to know whether we are processing your Personal Data
The right to receive a copy of your Personal Data
The right to correct
The right to request deletion
The right to opt-out of sales or certain disclosures of your Personal Data
The right to appeal a Controller’s refusal to take action regarding a privacy rights request
The right to non-discrimination.

Please note that these specific rights awarded to Texas residents will not apply if the Personal Data Brookdale collects from you or if all of the information we collect is exempt from the statute (for example, the TDPSA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available). Additionally, these Texas specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

If we refuse to take action on your request, you can appeal our determination. You can submit an appeal by contacting us as provided in the Exercise Your Rights section. We will respond to your appeal within 60 days of receipt and provide a written explanation of the reasons for the decision. If your appeal is denied, we will provide you with information on how to contact the Texas Attorney General to submit a complaint.

If you would like to exercise any of these specific rights please refer to the Exercise Your Rights section in this Policy.

VIRGINIA PRIVACY RIGHTS

The Virginia Consumer Data Protection Act (“VCDPA”) is a law that is intended to provide consumers in the state of Virginia privacy rights and protection regarding their personal information, also known as, Personal Data in Virginia. The following rights can be exercised by Virginia consumers regarding their Personal Data gathered by Brookdale:

The right to know
The right to receive a copy of your Personal Data
The right to correct
The right to request deletion
The right to opt-out of sales or certain disclosures of your Personal Data
The right to appeal Brookdale’s refusal to take action regarding your privacy rights request
The right to non-discrimination.

Please note that these specific rights awarded to Virginia residents will not apply if the Personal Data Brookdale collects from you or if all of the information we collect is exempt from the statute (for example, the VCDPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available). Additionally, these Virginia specific privacy rights do not apply to Brookdale employees, applicants or sub-contractors.

If we refuse to take action on your request, you can appeal our determination. You can submit an appeal by contacting us as provided in the Exercise Your Rights section. We will respond to your appeal within 60 days of receipt and provide a written explanation of the reasons for the decision. If your appeal is denied, we will provide you with information on how to contact the Virginia Attorney General to submit a complaint.

If you would like to exercise any of these specific rights please refer to the Exercise Your Rights section in this Policy.

NEVADA PRIVACY RIGHTS

Although Brookdale does not sell, as defined by the laws of the state of Nevada, your personal information and only shares it with third parties as described in this Policy, if you are a Nevada resident and would like to opt-out of any unlikely future sale of your personal information you may request to opt-out by clicking here, calling toll-free at 1-800-236-3454 or emailing us at partner@brookdale.com.

EXERCISING YOUR RIGHTS

You can exercise the rights mentioned in this Policy by submitting a verifiable consumer request by filling out a request form by clicking here, calling toll-free at 1-800-236-3454 or emailing us at partner@brookdale.com. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you request access to, correction of and/or deletion of your personal information, we may require you to provide additional information to help us identify you.

Consumers may designate an authorized agent to make a request on their behalf. We will deny requests from agents that do not submit proof of authorization from you. To verify that an authorized agent has authority to act for you, we may require a copy of a power of attorney or require that you provide the authorized agent with written permission and verify your own identity with us.

SECURITY

Brookdale’s Resources incorporate appropriate safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information we have collected. We have put in place reasonable precautions to protect information from loss, misuse and alteration. While on a secure page, the lock icon on the bottom of Web browsers such as Google Chrome, Mozilla Firefox and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open, when you are just “surfing”. Security of information communicated by or to us over the Internet is of utmost concern to us; unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Please note that your email or other electronic correspondence with us through Brookdale’s Resources, like most, if not all, non-encrypted Internet communications, may be accessed and viewed by other Internet users, without your knowledge and permission, while in transit to us. For that reason, to protect your privacy, please do not use email or the contact forms provided through Brookdale’s website to communicate information to us that you consider confidential. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or through Brookdale’s website, and you do so at your own risk. Once we receive your transmission, we will use reasonable efforts to ensure its security on our internal systems. Depending on the nature of the inquiry, your communication may be discarded or archived. If you wish, you may contact us instead via telephone at the numbers provided throughout Brookdale’s Resources.

OUR COMMITMENT TO CHILDREN'S PRIVACY

Protecting the privacy of children is very important to us. The Children’s Online Privacy and Protection Act of 1998 (“COPPA”) defines a “Child” as anyone under the age of 13. We do not collect or maintain information obtained through Brookdale’s Resources from those we actually know are under 13, and no part of Brookdale’s Resources is structured to attract anyone under 13. If we learn that a visitor is under 13 and has submitted personal information to us, we will delete that information promptly or seek verifiable parental or legal guardian consent to retain such information.

EXTERNAL LINKS

Brookdale’s website may provide links and/or ad banners to various websites or sponsors that we do not control for your convenience. When you click on one of these links, you will be transferred out of Brookdale’s website and connected to the website of the organization or company that you selected. We are not responsible for the nature, quality or accuracy of the content or opinions expressed in such websites, and such websites are not investigated, monitored or checked for quality, accuracy or completeness by us. Inclusion of any linked website on Brookdale’s Resources does not imply or express an approval or endorsement of the linked website by us, or of any of the content, opinions, products or services provided on these websites. Even if an affiliation exists between the Brookdale’s Resources and a third-party website, we exercise no control over the linked website. Each of these linked websites maintains its own independent privacy and data collection policies and procedures. While we expect our partners, advertisers and affiliates to respect the privacy of our users, we cannot be responsible for the actions of third parties. If you visit a website that is linked to Brookdale’s Resources, we encourage you to consult that website’s privacy policy before providing any personal information and whenever interacting with any website.

CONSENT AND JURISDICTION

Brookdale’s Resources are controlled, operated and administered entirely within the United States. By using Brookdale’s Resources, you signify your agreement to the terms of this Policy. If you do not agree with this Policy, please do not disclose any personal information through Brookdale’s Resources. This Policy and the use of Brookdale’s Resources are governed by Tennessee law. Any claim related to Brookdale’s Resources or this Policy shall be brought in a federal or state court in Nashville, Tennessee, within one year after the claim arises. Users of Brookdale’s Resources consent to the jurisdiction and venue of such courts as the most convenient and appropriate for the resolution of disputes concerning this Policy. This Policy and the notices outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any third party.

MODIFICATIONS TO OUR PRIVACY NOTICE

We may change, modify, add and/or delete all or portions of this Policy at any time, at our discretion, and modifications are effective upon being posted on Brookdale’ Resources. If we decide to change this Policy, we will post those changes on the home page of Brookdale’s Resources and any other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. You are responsible for reviewing this Policy periodically to ensure that you are aware of any changes to it. If we make material changes to this Policy, we will notify you by means of a notice on the Brookdale’s website’s home page.

CONTACT US

We welcome your questions, comments and feedback pertaining to your privacy. In the event you have any questions and need to contact us regarding your privacy, please contact us by calling us at 1-800-236-3454, emailing us at partner@brookdale.com, visiting our website at https://www.brookdale.com/en/privacy-policy.html, or mailing us your concerns to:

Brookdale Senior Living Inc.
Attn: Privacy Compliance, Director
6737 W. Washington Street, Suite 1310
Milwaukee, WI 53214
privacyofficer@brookdale.com

Terms of Use
Brookdale Terms of Use

Equal Employment Opportunity Policy
Brookdale

HIPAA Information
Brookdale Senior Living HIPAA Information

Social Media
Brookdale Social Media Policy

Illinois Biometric Information
Illinois Biometric Information Privacy Policy

Consumer Health Data Privacy Policy
Consumer Health Data Privacy Policy