June 5, 2020

Brookdale Brings Transparency to the Cost of Senior Living

About Brookdale Senior Living

Brookdale Senior Living offers multiple care levels for seniors in more than 600 communities nationwide. Brookdale helps you find the right care plan for yourself or your loved one. With amenities such as transportation services, salons and private dining rooms and activities such as gardening, fitness classes and trivia nights Brookdale caters to a wide range of interests and needs.

Senior woman with her adult daughter looking at paperwork.

Let’s be honest: pricing transparency in senior living is hard to find.

If you’ve ever researched senior living communities for yourself or a loved one, odds are you’ve spent hours skimming websites and brochures, all with no price tag in sight. All too often, the price of senior living communities is murky and difficult to find. For older adults looking to make the move to senior living, finding clear information on the cost of living can be frustrating.

But here at Brookdale, we’re changing that. We’re working to take the frustration out of senior living by making our baseline pricing transparent and easy to access online.

Let’s be honest: pricing transparency in senior living is hard to find.

But here at Brookdale, we’re changing that. We’re working to take the frustration out of senior living by making our baseline pricing transparent and easy to access online.

The True Cost of Senior Living

Seeing the price of senior living may be jarring to you at first. But this often comes from a lack of understanding what they’re really paying for, according to Michael McCamish, senior director of web marketing and development at Brookdale.

Senior living is a bundle, not just a mortgage payment or monthly rent. What seniors may not realize is that the cost of senior living includes services homeowners or renters usually pay for separately, like utilities, cable and internet and HOA fees. A senior living community also eliminates costs like lawn care, maintenance, home repairs and other payments.

“When you first see the pricing, it can be confusing or scare people off,” says McCamish. “But if you look at everything it’s really paying for, you realize it’s a good value.”

So, what are seniors really paying for when they live in a community? The answer depends on the individual.

“The pricing really depends on what services and level of care an individual needs. What you might need versus what I might need could be two very different things. Do you need assistance getting ready each day, showering or taking your medication? Or are you more independent?”

Different services mean different pricing from person to person. It also means a living arrangement that’s tailored to each and every resident’s wants and needs. What’s more, it provides for a level of care that changes as residents age.

“We want people who are looking for senior living for themselves or for their loved ones to understand what the costs really are, and what value it brings to them,” says McCamish, who assisted with the effort to make pricing transparent at Brookdale.

“Really, we just want to help people.”

Whether those people end up becoming residents at Brookdale doesn’t matter to McCamish and his team. Their goal is simply to help seniors and those who care for them make better, more informed decisions about where they’ll spend their later years of life.

Want to Know More About Our Pricing?

If you’re researching senior living options for yourself or a loved one, we’re here to help. Find a community near you to inquire about amenities and cost of living.

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