What Is Brookdale’s Optimum Life® and EngagementPlus™?

About Laura Gooch

Laura Gooch, MFA, is a Content Specialist at Brookdale and a poet. She earned her BA in English from Pace University and an MFA in Creative Writing from Adelphi University. Laura uses her storytelling background to craft engaging blog and social media content. When she's not writing, she's reading voraciously, singing in her car, or spending time with her two wiener dogs.

Optimum Life^® is Brookdale’s commitment to helping you or someone you love experience greater purpose, connection and joy, with the freedom to make choices that reflect what matters most. EngagementPlus™ brings this commitment to life through personalized opportunities to build friendships, pursue interests, share talents and strengthen a sense of belonging.

Read on to see how Optimum Life and EngagementPlus turn what matters most to you into meaningful choices, connections and possibilities each day.

What Is Optimum Life?

Optimum Life is the experience we work to create with each resident at Brookdale. It’s shaped by who you are, what’s important to you and how you want to live each day. Every part of community life — from daily interactions, dining and clinical support to engagement and signature programs — can play a role in supporting your Optimum Life.

Optimum Life is deeply personal and looks different for every person. It’s not defined by how full your calendar is or how many programs you attend. We take the time to understand your interests, preferences, routines and support needs, then provide choices that help you experience purpose, connection and enjoyment in ways that feel meaningful to you. However you define your Optimum Life, you’ll find it at Brookdale.

What Optimum Life Means for You

Five elements work together to support a life shaped by your choices, needs and what matters most to you:

Community and Connection

Staying socially connected and engaged in your community is an important part of living well. At Brookdale, you’ll have opportunities to meet new people, build friendships and bond over shared interests and experiences.

Purpose

Community living provides meaningful things to look forward to. From shared meals and educational programs to creative expression and physical wellness, we help keep your mind engaged, your body moving and your social connections strong.

Clinical Support

Clinical support shouldn’t feel disruptive to your life even as your needs evolve. That’s why our communities may be able to support your changing health needs while helping you maintain comfort and consistency in your daily life.

Physical Wellness

Feeling your best starts with choices that work for you. Enjoy the energy and connection of a fitness class, move at your own pace in an exercise space or savor a meal that is both flavorful and nourishing. At Brookdale, physical wellness fits who you are, what you like and how you want to feel each day.

Autonomy

At the heart of Optimum Life is the freedom to choose — choosing when and how you want to engage or participate. You get to make meaningful choices about how you spend your time. Whether it’s joining a favorite program, enjoying an outing with friends or spending time in the comfort of your home, your interests and personal preferences shape every day.

What Is EngagementPlus?

EngagementPlus is an important way Brookdale helps you live your Optimum Life. Through intentional, personalized engagement, we move beyond a one-size-fits-all approach to create a fulfilling lifestyle shaped by your unique interests, life experiences, goals and aspirations.

You’ll have opportunities to connect with others, build friendships and remain an active contributor to your community. Each day provides new possibilities to experience purpose.

At its heart, EngagementPlus makes engagement personal — reflecting who you are and supporting the relationships, interests and contributions that matter to you.

How EngagementPlus Works for You

Friendships First, Programs Second

We believe meaningful moments are meant to be shared. At Brookdale, this is your home — a place where neighbors can become friends and relationships can grow naturally through shared interests, passions and experiences. By getting to know who you are and what matters to you, we can help foster meaningful relationships and create opportunities that bring greater joy, purpose and belonging to each day.

Purpose Partners

Our associates serve as Purpose Partners, taking the time to understand what gives you purpose, what you hope to continue pursuing and what you would like to explore or accomplish. Together, you identify the people, resources and next steps that can help turn those aspirations into action.

This could mean returning to a lifelong passion, sharing your knowledge with others, leading a new initiative or pursuing something you have always wanted to try. Whatever matters most to you, your Purpose Partner works alongside you — helping open doors, make connections and create meaningful possibilities while keeping your choices and aspirations at the center.

Engagement, Your Way

EngagementPlus offers different ways to pursue your interests, engage with others and contribute to community life. Your experience may include:

Time and support for interests you enjoy independently
Group experiences where you can connect, learn, create or move with others
Opportunities to engage with local schools, organizations, volunteers and other community partners
Clubs and initiatives created and led by residents

Signature Programs That Bring EngagementPlus to Life

Brookdale’s signature programs create more ways to move, learn, reflect and connect. Each is designed to support your interests, well-being and sense of purpose.

Growing Together: A program dedicated to lifelong learning and designed to bring you, your neighbors and our associates together. You can act as both the student and the instructor, sharing skills, knowledge and wisdom, while finding purpose as a group.
B-Fit: Fitness classes that encompass current research and guidance for physical health that work to help you feel strong. Classes are offered five days a week and are designed to provide a stimulating social experience that makes fitness feel exciting.
The Ageless Spirit: An award-winning program that nurtures spiritual well-being through reflection, gratitude, kindness, connection and appreciation of nature. Through personal and shared experiences, you can explore what gives your life meaning and strengthen your connection to yourself, others and the world around you.
Flex Your Brain: Mental fitness classes focused on supporting your brain health through engaging, purposeful activities that challenge thinking, spark curiosity and encourage continued learning.
Everyone Has a Story: Every person brings experiences, interests, passions and wisdom that enrich community life. Everyone Has a Story creates meaningful ways for you to share what matters to you, discover common ground and build connections with others. Your story helps shape the community, deepen relationships and strengthen everyone’s sense of belonging.

Optimum Life is Brookdale’s commitment to understanding what matters most to you, and EngagementPlus helps bring that commitment to life through personalized engagement. By working alongside you to pursue interests, build relationships, share talents and turn aspirations into action, we create more opportunities for purpose, joy, connection and belonging in the community you call home.

To learn more about how Optimum Life and EngagementPlus can support you or someone you love, call our Senior Living Advisors at (844) 297-3320 or visit brookdale.com. Discover what your Optimum Life could look like at Brookdale.

_{The above content is shared for educational and informational purposes only.}